Beatrice Fuller Email & Phone Number

Portland, Or, Us

Herzogenaurach, Bavaria, De

• Led cross-functional project teams in Basketball, Training, and Football to identify whitespace opportunities, develop innovative technologies, and create consumer-driven propositions, driving brand growth. • Successfully presented and sold innovation concepts to brand stakeholders for adoption and commercialization, resulting in increased revenue and market share. • Championed design thinking, prioritizing human-centric solutions while aligning with business objectives, fostering a culture of innovation. • Managed annual R&D budget, engaging with consumers and testing minimum viable products in the field, driving product development and market insights. • Actively participated in innovation steering committees focused on DEI, Team Culture, and Strategic Planning, driving initiatives to promote diversity, inclusivity, and team effectiveness. • Set the standard for project management, establishing clear deliverables, and fostering strong team collaboration, resulting in successful project outcomes. • Delivered a new creation methodology for innovation in collaboration with cross-functional peers, optimizing the innovation process for efficiency and effectiveness. • Implemented a data-to-design strategy resulting in the first 1 million pair forecast for a basketball shoe, leveraging data insights to drive product success.

Herzogenaurach, Bavaria, De

• Curated seasonal material palettes in collaboration with material developers and business leaders, resulting in a harmonious product range. • Applied global color direction to create market and consumer-appropriate color stories, driving brand consistency and consumer appeal. • Led final article selections and merchandising of quarterly color roll-outs, ensuring continuity and commercial viability of product offerings. • Provided input on final merchandising and key look assortment for sell-in to markets, optimizing product presentation and market readiness. • Launched James Harden's signature product line in partnership with multiple departments, resulting in successful product launch and cross-departmental collaboration.

Herzogenaurach, Bavaria, De

Herzogenaurach, Bavaria, De

• Led high-performing team of 20 creatives, overseeing performance reviews, workload, and aesthetic coaching for optimal results. • Set seasonal creative direction for apparel, graphics, and color, driving brand differentiation and market appeal. • Guided multidisciplinary teams throughout the design process, approving technical specifications for apparel, materials, prints, and graphics, ensuring quality and innovation. • Delivered strategies to optimize team structure, roles, responsibilities, and workload, aligning with business goals for increased productivity and efficiency. • Managed all HR topics for the design team, including hiring, firing, promotions, recognition, and crisis management, ensuring compliance and team satisfaction. • Managed annual travel budget to connect with consumers, key accounts, and market trends, driving insights and business growth. • Launched collaboration with fashion designer Daniel Patrick, elevating brand presence in fashion channels, resulting in increased brand exposure and sales.

Herzogenaurach, Bavaria, De

• Launched performance lifestyle collection resulting in a 4-year franchise life cycle, expanding brand footprint in key accounts.• Graduated from the 2013 People Development Program, completing a 10-month immersive leadership training, acquiring valuable leadership practices.

Herzogenaurach, Bavaria, De

• Design training product ranges for youth and girls 7-14. Work with graphic design to establish the visual direction & ensure product direction aligns with Men's & Women's Training.• Collaborate with cross-functional partners to ensure that each product range is executed correctly, on-time, and to cost.

Lenexa, Kansas, Us

• Responsible for establishing creative direction for all men’s product within the Gear for Sports & Champion brands.• Mentor and develop the skills of junior Designers, in addition to managing work flow and deadlines.

Lenexa, Kansas, Us

• Partnered with merchandising teams to revitalized the product assortment in the golf division. The innovative product line led to excitement among sales department and increased sales.• Manage private label development and client relations with high-profile golf account, Pebble Beach.

Lenexa, Kansas, Us

• Lead designer responsible for the conceptualization & launch collection of Robert Trent Jones Apparel, a luxury golf collection.• Developed trend direction, fabric, trim and styling for products ranging from double mercerized polo’s to full-fashioned sweaters and tailored woven garments.

Us

• Conceptualized and pitched signature detail strategy for Brandini and John Ashford brands to Senior Management. • Utilized U4ia to design original yarn-dyes patterns and casual prints for men’s sportswear under supervision of Senior Textile Designer.