Beatrice Halstead Email & Phone Number

Broomfield, CO, US

Boulder, Colorado, United States

Volunteer Tour Guide for the 2024 Artivist Mural Festival and Bike Tour Guide for Murals from 2019-2024 during the warm weather seasons. Advocating for public art and activist themes as a means of cultivating diverse spaces accessible and equitable for all via municipality partners and creative inclusion. Social frameworks are innovated through.

Denver, Colorado, United States

• Served on the five-member team elected to the Denver Advisory Committee, participating in monthly advocacy, outreach planning, and execution.
• Engage in ongoing onsite advocacy for individual donations and program education at local events, contributing to community engagement and fundraising efforts.
• Collaborate with grassroots communities to address social issues and promote cultural initiatives.Internship:
• Completed internship focusing on social impact measurement and outcomes strategy.
• Utilized qualitative and quantitative data methodology, visualization, and reporting to assess program effectiveness and impact.
• Gained practical experience analyzing data to inform decision-making and enhance program outcomes.

Boulder, Colorado, United States

The Digital Marketing Strategist role is responsible for strategically advancing obesity and metabolic health patient education via digital strategy across the Advance Surgical Instruments business. Combined in-depth knowledge of business objectives and online strategies with a rich background in digital marketing to deliver compelling digital marketing.

Boulder, Colorado, United States

• Led a 25+ employee volunteer leadership team for five years, coordinating 2-3 events/programs monthly for 500+ local and remote employees.
• Achieved an average virtual event attendance of 20%, demonstrating effective engagement strategies.
• Managed a yearly budget exceeding $30,000, overseeing quarterly planning, program outcomes, and finance meetings.
• Aligned annual planning with HR and business objectives to ensure strategic coherence.
• Developed and executed programs covering gender equity, professional development, career aspirations, mentoring, performance reviews and goal setting, leadership networking, personal development resources, social.
• Collaborated with HR and Business teams to advise on employee engagement, analytics, and corporate goals.

Boulder, CO

• Led Medtronic's global digital operations team, contributing to $31.2M+ in sales opportunities annually through a custom-built multichannel marketing strategy.
• Implemented and managed digital marketing platforms, programs, and projects, including developing Adobe Experience Manager, Eloqua, and SalesForce.com (SFDC) to optimize sales and marketing efforts.
• Managed customer research and innovation planning initiatives to enhance channel capabilities, services, and sales cycles, driving continuous improvement and innovation.
• Served as a senior leader on a cross-functional team supporting the medical surgical product portfolio across the Americas, Asia, and Europe, ensuring alignment and collaboration across diverse geographic areas.
• Fostered organizational change by promoting DEI, self-awareness, personal development, and professional growth opportunities, cultivating a culture of continuous improvement and excellence.

Boulder, CO

• Directly managed a team of 5 members within Commercial Enablement, implementing lean management methodology for technology project operations in AEM, SFDC, and beyond.
• Successfully consolidated 200+ websites for the Covidien Group at medtronic.com/covidien, resulting in optimized commercial web properties supporting customer database growth, marketing automation (Eloqua) forms, and.
• Led a cross-functional AEM development team to execute a global web content strategy and platform enhancements for the Minimally Invasive Therapies Group at Medtronic.
• Managed the development of user interface functionality for digital programs targeting the medical industry and clinical audiences.
• Developed regional and country websites using various technologies, including AEM and Clay tablet, to SDL World Server.
• Established best practices for web analytics tracking and reporting via Universal Analytics, Google Tag

Boca Raton, FL

• Experience creating engaging content for 5 clients across multiple social media profiles, including Facebook, Twitter, LinkedIn, YouTube, Google Plus, Foursquare, Yelp!, Tumblr, and Squidoo.
• Proficient in daily monitoring, strategy implementation, design recommendations, campaign strategy, SEO optimization, and channel development to drive client engagement and brand visibility.
• Skilled in social media marketing evaluation, optimization, and content strategy development for clients with diverse needs and marketing budgets.
• Proficient in generating production, planning, channel management, creative briefs, and analytics report excel templates to streamline processes and enhance performance tracking.
• Expertise in campaign monitoring, content analysis, and reporting using tools such as Google Analytics, WebTrends, Tweet Reach, and Bitly, ensuring data-driven decision-making and optimization.
• Published weekly social media blogs covering a range of topics from strategy to social media channel overviews and best practices recommendations.

West Palm Beach, Florida Area

• Managed nationwide events to impact distribution efforts for FUNimation Channel, collaborating with telecommunication companies via onsite consumer programs and tradeshow events.
• Successfully achieved sales goals by leveraging event planning best practices and utilizing marketing channels, communication, and brand-building strategies at live events.
• Leveraged knowledge of PPC/SEM/SEO best practices to drive successful marketing campaigns on Facebook, Twitter, Foursquare, YouTube, and Google Adwords.
• Developed comprehensive marketing strategies, including social media content writing, event planning, promotional item procurement, video promotions/advertisements, and client relationship management.
• Budgeted, designed, and implemented media buys on Google Adwords, Facebook, and YouTube, generating over 2.5 million impressions for each campaign.
• Achieved significant organic growth on the Facebook Channel Page, increasing "likes" by over 25% monthly and expanding the fan base from 2,000 to over 15,000 within nine months.

Boca Raton, Florida

• Successfully launched and maintained over a dozen branded client loyalty and incentive programs, driving customer engagement and retention.
• Managed, on average, over two dozen individual projects for multiple client campaigns, ensuring successful execution and delivery.
• Achieved one million enrolled customer database for a single client within the first year of site launch, demonstrating effective customer acquisition strategies.
• Consistently exceeded market average by 3% on click-through campaigns for animated banner designs and video tutorials, enhancing campaign performance and effectiveness.
• Increased program registration, enrollment, and engagement by over 70% yearly, leveraging innovative marketing strategies and tactics.
• Delivered higher-than-market average results for overall opens, clicks, and conversions from promotional and transactional emails, optimizing email marketing performance.

• Successfully launched and maintained over a dozen branded client loyalty and incentive programs, driving customer engagement and retention.
• Managed, on average, over two dozen individual projects for multiple client campaigns, ensuring successful execution and delivery.
• Achieved one million enrolled customer database for a single client within the first year of site launch, demonstrating effective customer acquisition strategies.
• Consistently exceeded market average by 3% on click-through campaigns for animated banner designs and video tutorials, enhancing campaign performance and effectiveness.
• Increased program registration, enrollment, and engagement by over 70% yearly, leveraging innovative marketing strategies and tactics.
• Delivered higher-than-market average results for overall opens, clicks, and conversions from promotional and transactional emails, optimizing email marketing performance.

Master Of Arts - Ma, Art And Cultural Marketing, 4.0

Activities and Societies: Nonprofit Leadership, Internship with Can'Aid, Volunteer with Street Wise Arts and CANVSAdvocacy and Outreach.

Bachelor’S Of Science Degree In Graphic Communications, Marketing Communication / Graphic Design, 3.5 Gpa

Activities and Societies: Independent animation study, digital art discussion groups, fine arts events, school newspaperFine Arts Minor.