Volunteer Tour Guide for the 2024 Artivist Mural Festival and Bike Tour Guide for Murals from 2019-2024 during the warm weather seasons. Advocating for public art and activist themes as a means of cultivating diverse spaces accessible and equitable for all via municipality partners and creative inclusion. Social frameworks are innovated through collaboration and representation which in turn promotes sustainability and resiliency in communities.

• Served on the five-member team elected to the Denver Advisory Committee, participating in monthly advocacy, outreach planning, and execution.• Engage in ongoing onsite advocacy for individual donations and program education at local events, contributing to community engagement and fundraising efforts.• Collaborate with grassroots communities to address social issues and promote cultural initiatives.Internship:• Completed internship focusing on social impact measurement and outcomes strategy.• Utilized qualitative and quantitative data methodology, visualization, and reporting to assess program effectiveness and impact.• Gained practical experience analyzing data to inform decision-making and enhance program outcomes.

The Digital Marketing Strategist role is responsible for strategically advancing obesity and metabolic health patient education via digital strategy across the Advance Surgical Instruments business. Combined in-depth knowledge of business objectives and online strategies with a rich background in digital marketing to deliver compelling digital marketing recommendations on a global scale.

• Led a 25+ employee volunteer leadership team for five years, coordinating 2-3 events/programs monthly for 500+ local and remote employees.• Achieved an average virtual event attendance of 20%, demonstrating effective engagement strategies.• Managed a yearly budget exceeding $30,000, overseeing quarterly planning, program outcomes, and finance meetings.• Aligned annual planning with HR and business objectives to ensure strategic coherence.• Developed and executed programs covering gender equity, professional development, career aspirations, mentoring, performance reviews and goal setting, leadership networking, personal development resources, social justice topics, heritage month celebrations, and diversity, inclusion, and equity (DI&E) education and metrics.• Collaborated with HR and Business teams to advise on employee engagement, analytics, and corporate goals.• Implemented activity metrics to review year-over-year progress with executive stakeholders, ensuring transparency and accountability.• Innovated processes, event execution, volunteer retention, and business partnerships, working closely with an operations team dedicated to communication, analytics, process documentation, and governance.

• Led Medtronic's global digital operations team, contributing to $31.2M+ in sales opportunities annually through a custom-built multichannel marketing strategy.• Implemented and managed digital marketing platforms, programs, and projects, including developing Adobe Experience Manager, Eloqua, and SalesForce.com (SFDC) to optimize sales and marketing efforts.• Managed customer research and innovation planning initiatives to enhance channel capabilities, services, and sales cycles, driving continuous improvement and innovation.• Served as a senior leader on a cross-functional team supporting the medical surgical product portfolio across the Americas, Asia, and Europe, ensuring alignment and collaboration across diverse geographic areas.• Fostered organizational change by promoting DEI, self-awareness, personal development, and professional growth opportunities, cultivating a culture of continuous improvement and excellence.

• Directly managed a team of 5 members within Commercial Enablement, implementing lean management methodology for technology project operations in AEM, SFDC, and beyond.• Successfully consolidated 200+ websites for the Covidien Group at medtronic.com/covidien, resulting in optimized commercial web properties supporting customer database growth, marketing automation (Eloqua) forms, and CRM (SFDC) lead integration.• Led a cross-functional AEM development team to execute a global web content strategy and platform enhancements for the Minimally Invasive Therapies Group at Medtronic.• Managed the development of user interface functionality for digital programs targeting the medical industry and clinical audiences.• Developed regional and country websites using various technologies, including AEM and Clay tablet, to SDL World Server.• Established best practices for web analytics tracking and reporting via Universal Analytics, Google Tag • Manager, Web Master Tools, and Eloqua.• Actively participated in internal leadership and management training courses, marketing summits, and industry conferences including Eloqua Experience, SXSW, Adobe Summit, and Agile.• Proficient in search engine marketing initiatives including SEO, SEM, CMS architecture, DAM architecture, taxonomy, FDA approval, translation workflows, and global content syndication.

• Experience creating engaging content for 5 clients across multiple social media profiles, including Facebook, Twitter, LinkedIn, YouTube, Google Plus, Foursquare, Yelp!, Tumblr, and Squidoo.• Proficient in daily monitoring, strategy implementation, design recommendations, campaign strategy, SEO optimization, and channel development to drive client engagement and brand visibility.• Skilled in social media marketing evaluation, optimization, and content strategy development for clients with diverse needs and marketing budgets.• Proficient in generating production, planning, channel management, creative briefs, and analytics report excel templates to streamline processes and enhance performance tracking.• Expertise in campaign monitoring, content analysis, and reporting using tools such as Google Analytics, WebTrends, Tweet Reach, and Bitly, ensuring data-driven decision-making and optimization.• Published weekly social media blogs covering a range of topics from strategy to social media channel overviews and best practices recommendations.• Authored white papers for agency acquisition efforts and contributed to eNewsletters, showcasing thought leadership and industry expertise.• Experienced in developing marketing campaign strategies for digital advertising and design initiatives, aligning with client objectives and target audience preferences.

• Managed nationwide events to impact distribution efforts for FUNimation Channel, collaborating with telecommunication companies via onsite consumer programs and tradeshow events.• Successfully achieved sales goals by leveraging event planning best practices and utilizing marketing channels, communication, and brand-building strategies at live events. • Leveraged knowledge of PPC/SEM/SEO best practices to drive successful marketing campaigns on Facebook, Twitter, Foursquare, YouTube, and Google Adwords.• Developed comprehensive marketing strategies, including social media content writing, event planning, promotional item procurement, video promotions/advertisements, and client relationship management.• Budgeted, designed, and implemented media buys on Google Adwords, Facebook, and YouTube, generating over 2.5 million impressions for each campaign.• Achieved significant organic growth on the Facebook Channel Page, increasing "likes" by over 25% monthly and expanding the fan base from 2,000 to over 15,000 within nine months.• Successfully planned and executed Talent Signing Events in Chicago and San Diego to support client-based initiatives, enhancing brand visibility and engagement.• Organized and attended consumer trade show events, initiating a Facebook campaign that increased page engagement by over 80% and resulted in 20,000+ images uploaded.• Executed various sweepstakes, contests, and alternative promotional vehicles to increase customer awareness and engagement.• Conducted continuous testing and reporting on best marketing practices and methods using trackable links, Facebook insights, Google Analytics, AdWords segmentation and testing, and internal data analysis.

• Successfully launched and maintained over a dozen branded client loyalty and incentive programs, driving customer engagement and retention.• Managed, on average, over two dozen individual projects for multiple client campaigns, ensuring successful execution and delivery.• Achieved one million enrolled customer database for a single client within the first year of site launch, demonstrating effective customer acquisition strategies.• Consistently exceeded market average by 3% on click-through campaigns for animated banner designs and video tutorials, enhancing campaign performance and effectiveness.• Increased program registration, enrollment, and engagement by over 70% yearly, leveraging innovative marketing strategies and tactics.• Delivered higher-than-market average results for overall opens, clicks, and conversions from promotional and transactional emails, optimizing email marketing performance.• Achieved exceptional results with multi-digital marketing campaigns involving direct mail and voice broadcasts, driving customer response and engagement.• Supported the sales team by designing interactive web demonstrations and PowerPoint presentations, contributing to sales effectiveness and client engagement.• Planned and managed budgets and vendors for nationwide trade shows, including event collateral pieces, ensuring seamless execution and impactful presence.Provided support to Program Managers with data and analysis for pre and post-campaigns, including segmenting, testing, and survey responses to marketing strategies, facilitating data-driven decision-making and optimization.

• Successfully launched and maintained over a dozen branded client loyalty and incentive programs, driving customer engagement and retention.• Managed, on average, over two dozen individual projects for multiple client campaigns, ensuring successful execution and delivery.• Achieved one million enrolled customer database for a single client within the first year of site launch, demonstrating effective customer acquisition strategies.• Consistently exceeded market average by 3% on click-through campaigns for animated banner designs and video tutorials, enhancing campaign performance and effectiveness.• Increased program registration, enrollment, and engagement by over 70% yearly, leveraging innovative marketing strategies and tactics.• Delivered higher-than-market average results for overall opens, clicks, and conversions from promotional and transactional emails, optimizing email marketing performance.• Achieved exceptional results with multi-digital marketing campaigns involving direct mail and voice broadcasts, driving customer response and engagement.• Supported the sales team by designing interactive web demonstrations and PowerPoint presentations, contributing to sales effectiveness and client engagement.• Planned and managed budgets and vendors for nationwide trade shows, including event collateral pieces, ensuring seamless execution and impactful presence.Provided support to Program Managers with data and analysis for pre and post-campaigns, including segmenting, testing, and survey responses to marketing strategies, facilitating data-driven decision-making and optimization.