Beatrice Perkins Email and Phone Number
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Beatrice Perkins personal email
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I love what I do! The cross section of brand marketing and data are my sweet spot. My role focuses on brand strategy, content development, project management, marketing automation, email marketing, and SEM. I've honed my skills in education, financial services, and technology (SaaS) companies, spearheading launch and engagement programs that build and support the sales and marketing funnel.Top results:* Improved engagement and retention* Increased qualified lead generation.* Reduced time to launch* Enhanced market visibilitySoftware Capabilities:- Salesforce Marketing Cloud / ExactTarget 2x Certified- Cheetah Digital, Epsilon, Hubspot, MailChimp, Litmus, Movable Ink - Workfront, JIRA, Confluence, Tableau, ReturnPath, Google Analytics/Adwords, Adobe Analytics, Smartsheet- Drupal, Wordpress, HTML (hand coding), CSS, Photoshop, Illustrator, Dreamweaver, Moz, SEM Rush
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Director, Growth MarketingThe College BoardJersey City, Nj, Us
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Chief VisionaryBrand Excitement 2010 - PresentJersey City, New Jersey, UsOur team develops engaging brand strategy, compelling value propositions, and targeted reach for start-up entrepreneurs. For micro businesses seeking to build a profitable brand identity, a suite of service solutions are available. -
Director, Growth Marketing, SatThe College Board Jan 2020 - PresentNew York, Ny, UsDesign and implement marketing communication, focusing on campaign strategy, content creation, and multidisciplinary team and vendor collaboration. Expertise spans both paid and owned mediums, with a tech stack that include Salesforce Marketing Cloud, Adobe Analytics, Tableau, Aimtell for push notifications, Unbounce for landing page development, et al.
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Salesforce Crm ConsultantLeica Camera North America Dec 2019 - Apr 2021Teaneck, New Jersey, UsAdmin for Sales Cloud and Salesforce Marketing Cloud supporting the organization across North America including special events, customer relationships, weekly newsletters, the Leica Akademie et al. -
Technical Marketing Consultant, EmailCapital Group Oct 2018 - Dec 2019Los Angeles, Ca, UsGuided regulatory compliance with CAN-SPAM and email marketing policies, managed execution of ~8 email campaigns weekly using Salesforce Marketing Cloud, presented program summaries, conducted audits, and shared insights and best practices bi-weekly, ensuring effective communication for multiple stakeholders. -
Marketing Consultant, EmailThe New York Times Jan 2018 - Jul 2018New York, Ny, UsManaged, coded and deployed email campaigns including newsletters, trigger journeys, and invitations for TimesTalks, The Travel Show, NYT Cooking, and subscriber acquisitions, enhancing content segmentation and engagement through strategic collaboration. Developed responsive HTML email templates and streamlined processes, cutting production time by over 48 hours and promoting efficient cross-departmental collaboration. Hand-coded from Sketch/Photoshop into multi-device responsive html, with QA in Litmus/Return Path. -
Director, Digital MarketingCgs (Computer Generated Solutions) Oct 2016 - Jul 2017New York, Ny, UsDirected content management, user experience, and SEO strategies across eLearning, Customer Service Outsourcing, and Applications divisions in the U.S. and Canada. Lead website management, SEO ads/budget oversight, and competitive analysis with two direct reports. -
Marketing Consultant, EmailThe College Board 2011 - 2016New York, Ny, UsImplemented comprehensive email marketing strategies across B2B and B2C channels to enhance registration and information dissemination for key educational programs including SAT, PSAT, CLEP, and Accuplacer, supporting the launch of websites focused on college readiness, admissions, professional development, and the Advocacy & Policy Center.
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Campaign Manager, North AmericaMattlin Mandell, Inc Feb 2007 - Jun 2010New York, UsVisitLondon.com and VisitWales.com marketing lead for a team of writers, designers, and programmers to drive North American tourism interest. Managed comprehensive online advertising, radio placements, and sweepstakes contests for a $2M per annum budget. Spearheaded the launch of the official Visit London Facebook account, reaching top 5% page status within a year, and growing the follower count to over 1 million. -
Senior Project Manager, Creative ServicesUbs Wealth Management Jul 2006 - Feb 2007Zurich, ChOrchestrated 40-50 high volume print marketing projects monthly across Retirement, HR, Wealth Management, and sales teams, leading a dedicated team of 10 designers to deliver all projects on time and within budget. Leveraged a triple-bid vendor process for cost-efficiency. Successfully navigated the complexities of the UBS credit card print deliverable, ensuring brand consistency and compliance through meticulous oversight and multiple on-site visits to the printer, (especially addressing the challenge of printing the brand's red color logo on plastic!) -
Graphic DesignerCredit Suisse Jun 2004 - Jul 2006Zurich, ChProduced diverse print collateral including brochures, fact sheets, posters, and event signage, collaborating closely with writers, directors, and the legal department to ensure accuracy and compliance. Transitioning to a Marketing Coordinator role, introduced the firm’s first consumer-facing email newsletters, utilizing Dartmail and Photoshop, and conducted press checks for large print runs and events to guarantee quality.
Beatrice Perkins Skills
Beatrice Perkins Education Details
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University Of Illinois Urbana-ChampaignStrategic Brand Communications -
Goldman Sachs 10,000 Small BusinessesScholar - Tory Burch Cohort 2
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New York UniversityJournalism
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University Of Illinois Urbana-ChampaignUrban And Regional Planning
Frequently Asked Questions about Beatrice Perkins
What company does Beatrice Perkins work for?
Beatrice Perkins works for The College Board
What is Beatrice Perkins's role at the current company?
Beatrice Perkins's current role is Director, Growth Marketing.
What is Beatrice Perkins's email address?
Beatrice Perkins's email address is bp****@****ard.org
What is Beatrice Perkins's direct phone number?
Beatrice Perkins's direct phone number is +164624*****
What schools did Beatrice Perkins attend?
Beatrice Perkins attended University Of Illinois Urbana-Champaign, Goldman Sachs 10,000 Small Businesses, New York University, University Of Illinois Urbana-Champaign.
What skills is Beatrice Perkins known for?
Beatrice Perkins has skills like Social Media, Public Speaking, Brand Development, Content Management, Graphic Design, Blogging, Corporate Communications, Web Analytics, Digital Marketing, Adobe Photoshop, Online Advertising, Marketing.
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