-Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.-Directed traffic growth strategies and content distribution-Used MailChimp to implement email campaigns and monitor performance.-Increased brand awareness through creation and management of website and mobile application.-Managed all aspects of hotel's website and mobile app, including online promotions and data analysis of website and mobile app traffic, click-through rates, conversion rates, and new customer acquisition.-Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.-Brainstormed content marketing strategies based around company's business goals, existing content and chosen key performance indicators.-Remained dedicated to emerging technology and the latest digital marketing concepts.

Used Adobe Photoshop and Adobe Lightroom to crop, invert and control light and color properties of photos.Researched image libraries to locate appropriate photographs for stock use.Retouched skin blemishes and tattoos and removed unwanted images from objects with Adobe Photoshop.Edited, toned, captioned and uploaded photographs for publication.Offered image proofs to help clients choose best photos from shoot.Brought forth expertise in photo enhancement technology software.Consulted with clients regarding photo needs and desires.

Archived photographs on computers and servers.Photographed high-quality images for various print and digital projects.Digitally edited photos to enhance appearance.Shot photographs in controlled lab, field and remote environments.