Beatrice Szalas Email & Phone Number

Tucson, Arizona, United States

Red Cactus is a boutique research and branding agency that specializes in working with educational institutions and mission-driven organizations from coast to coast. We bring together an accomplished, award-winning team of researchers, writers, designers, strategists, storytellers, illustrators and digital gurus with decades of experience bringing brands to life. Together, we're driven by a common goal to help bring your brand story to the world in remarkable ways.

Serving as the Instructional Guide for Marketing 345 (Marketing Management). The course provides an introduction to the fundamentals of marketing theory and practice with a special emphasis on how marketing contributes to the Common Good.

Worked closely with creative and strategic teams to bring a coherent, integrated brand story to life for our higher education clients; leveraged a multi-channel execution delivered across all touch points, including print, online and through social media to deliver maximum results in terms of student enrollment, fundraising and brand building.Developed and delivered sales presentations to senior executives, including college presidents, to secure new business opportunities and position Stamats as a premier strategic integrated marketing firm.Presented at national conferences to promote thought leadership in the industry and enhance awareness of Stamats services.

Phoenix, Arizona Area

Worked with leading brands to help drive multi-faceted marketing and advertising campaigns. Led the agency’s sales strategy and network development to attract and retain new clients across multiple verticals including: higher education, travel and tourism and cause marketing.Cultivated new business relationships, prepared proposals and delivered sales presentations to drive new business opportunities and promote the agency’s national reputation.Initiated marketing programs, onsite events and creative outreach strategies to support lead generation and new client acquisition.

Served as the lead consultant on comprehensive institutional branding projects which included: market research, strategic brand positioning, creative campaign development, as well as implementation and evaluation. Led integrated teams to provide clients with seamless multi-channel solutions utilizing traditional media as well as digital and social media platforms for optimal results.Built, coached and mentored strong teams to deliver and exceed client expectations.Participated in webinars and presented at national conferences to generate new business opportunities and elevate the profile of TWG Plus.

Provided strategic communications advice to senior executives, including the Prime Minister’s Office, on high profile health issues and Government of Canada priorities. Developed and implemented related communication strategies and work plans while ensuring integrated approaches to marketing, public relations and corporate outreach.Worked in partnership with other government departments, the provinces and territories, stakeholders and international organizations in promoting major programs and initiatives.Major programs included: Canada’s drug strategy, health care innovation and research, health performance indicators, electronic health records and e-health.

Developed and implemented marketing communication strategies to effectively profile the Consular Awareness Program across Canada.Managed the research and development of major reports and publications and developed marketing plans to ensure targeted dissemination of consular information.Initiated proactive public and media relation strategies to enhance awareness of Canadian Consular Services, e.g. organized special events, delivered presentations and participated in radio and television interviews across Canada. Managed the Consular Affairs Bureau’s corporate sponsorship program; identified new partnership opportunities, negotiated funding agreements and formalized strategic alliances with the public and private sector to support consular publications and advertising campaigns.

Executive Development Program

M.A. With Honors, Legal Studies

B.A. With Honors, Law And Public Policy