Beatrix Newsom Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

• Implemented content optimizations and keyword research utilizing SEMRush, driving page 1 rankings for key product pages, enhancing brand visibility and attracting targeted organic traffic.
• Led technical and content optimizations, carrying out metadata optimizations, 301 redirect updates, and internal linking strategies, resulting in improved website performance and higher search engine rankings, boosting.
• Conducted content optimizations and keyword research using SEMRush, driving page 1 rankings for various key product pages, enhancing brand visibility and attracting targeted organic traffic.
• Created user-first web content optimized for search engines, leveraging expertise in CMS platforms and proficiency in learning new technologies, contributing to a dynamic and innovative team environment while elevating.
• Managed a series of A/B testing projects, distilling company USPs to high-performing copy resulting in increased page conversion.

• Crafted award-winning entry submissions across industries, including travel, tourism, technology, information, and media, showcasing a proven ability to deliver compelling content that resonates with judges and stands.
• Successfully navigated esteemed award assessments conducted by prestigious organizations such as Everest Group's MCP Solutions PEAK Matrix® Assessment, Asia-Pacific Stevie® Awards, MerComm's Mercury Excellence Awards.
• Leveraged extensive industry knowledge and strategic insights to develop persuasive copy that effectively showcased client achievements and positioned them for success, resulting in award-winning entries and increased.
• Collaborated closely with clients to decipher their unique value propositions and transform them into impactful messaging resonating with target audiences, driving enhanced brand perception and audience engagement.

Hong Kong

• Carried out SEO best practices, producing monthly reports to monitor performance metrics and facilitate informed decision-making, resulting in continuous improvement and alignment with business KPIs and objectives.
• Monitored and optimized key landing pages for SEO enhancements, providing strategic guidance and executing optimizations to improve search engine rankings, driving increased organic traffic.
• Acted as the main liaison between business service providers, overseeing SEO vendors while staying updated on Google algorithms and industry best practices. This ensured seamless collaboration and the successful.
• Delivered actionable insights and strategic recommendations to business leaders and stakeholders, enabling informed decisions and strategic initiatives that positively impacted the company's online presence and.
• Proficient in Ahrefs, SEMrush, Google Analytics, Google Search Console, Google Ads, Google Data Studio, Google My Business, WordPress, and Canva.

Hong Kong SAR

• Coordinated teams and offices across APAC to develop and execute compelling content marketing strategies and editorial plans aligned with business objectives.
• Managed the content team and creative resources, including designers, writers, and agency personnel, ensuring high-quality content deliverables.
• Led the flagship publication of the annual Asia Pacific Salary Snapshot
• Oversaw content strategy, aligning it with overall marketing objectives and driving engagement and conversions.
• Managed the content side of a website revamp project, collaborating with a third-party vendor to achieve a seamless redirecting structure and improve site structure and page construction.
• Demonstrated proficiency in HubSpot CRM, leveraging it to optimize content marketing efforts and track performance.

Hong Kong

• Generated industry award entries, blog, and web content, ensuring timely submissions, compelling entries, and the creation of converting web content.
• Directed editorial operations, including content development, distribution, measurement, and streamlined processes for improved efficiency and collaboration among team members.
• Demonstrated a strong understanding of SEO principles to enhance content visibility and drive organic traffic.
• Supervised blog and website management, including content creation, editing, scheduling, and SEO optimization for enhanced visitor engagement.

Hong Kong

• Developed and executed the company content strategy, aligning it with marketing objectives and ensuring consistent messaging across channels to increase brand awareness and boost qualified leads.
• Oversaw the company blog and connected with various assets, including eCommerce owners, startup strategists, and freelance writers, to produce engaging content.
• Fostered strong client relationships and gained insights for content creation through daily customer support activities
• Proficiency in Ghost CMS, utilizing its features to streamline content creation, editing, and publishing processes.

17/F, St John's Building, 33 Garden Road, Hong Kong

• Facilitated seamless collaboration between clients and the creative team, ensuring efficient project execution and client satisfaction.
• Identified and capitalized on new business opportunities, expanding the brand's reach and driving revenue growth.
• Crafted compelling client briefs for event pitches, effectively communicating the agency's value proposition and securing new business opportunities.
• Spearheaded in-house marketing initiatives, resulting in heightened brand awareness and successful award submissions, bolstering the agency's reputation.
• Demonstrated strong proficiency in MS Office applications, including PowerPoint, Word, Excel, and Outlook, facilitating effective communication and deliverable creation.