Passion to grow brands, businesses and people:Agile, results-oriented leader and strategic thinker with over 15 years of brand-building experience with hands-on operational approach, leading and driving growth through analysis of consumer and industry trends. Skilled in turning around complex businesses/brands through change management and setting up new structures and teams. Adept at defining business opportunities, guiding product development, and providing communication support. International and in-market experience with a focus on integrated marketing actions in both B2B and B2C contexts, spanning FMCG and services (retail) markets.• Comprehensive knowledge of digital, social media, online, and e-commerce solutions.• Expertise in data-driven organizations, customer segmentation, and multi-channel/multi-target businesses.• Marketing and media strategy and planning (experienced in data-driven organizations)• Strategic brand building and brand portfolio management • Product/ service innovation from concept to market• Extensive market research and analytical experience• Experience in leading digital transformation, creating and optimizing digital marketing campaigns• Proven ability to lead the change and manage in ambiguous situations and ensure alignment with key stakeholders• Open, dynamic, reliable person who builds strong relationships and inspires, engages her team• Strong leadership, performance management and people development capabilities (team: up to 35)• Strategic regional roles and in-market experience