Beatrix H. Feltham Email & Phone Number

Ottawa, Ontario, Canada

Ottawa

As a Senior Digital Marketing Strategist at spark*, I am entrusted with spearheading advertising strategies for our clients, ensuring they reach their target audiences with maximum efficiency. Our diverse clientele spans nationwide associations, NGOs, non-profits, and federal organizations, as well as entities seeking to amplify their voices. My responsibilities include formulating and executing robust digital marketing strategies that drive meaningful engagement and tangible results. NGO Website Conversion Optimization:Successfully increased conversion rate from 0.5% to 3% through strategic website conversion optimization for a prominent NGO client.Non-Profit Fundraising Success:Achieved a remarkable 400% year-over-year increase in Search Ads click-through rate for a non-profit fundraising client, enhancing their online visibility and impact.NGO Conversion Optimization Excellence:Leading a website conversion optimization initiative for an NGO client, resulting in a staggering 1000% increase in the number of conversions without altering the original conversion action.Expertise:- Digital Marketing Strategy- Conversion Campaigns- Search Advertising- Website Conversion Optimization- Target Audience Engagement- Campaign Performance Analysis Business Organization and Team Dynamics Optimization:In my role, I am not only passionate about digital marketing but also dedicated to optimizing business organization and enhancing team dynamics. Recognizing the need for efficiency, I initiated and led a groundbreaking project in 2023 and 2024. This project involved the creation of standard work and the establishment of a value stream for spark*. This innovative approach is designed to streamline agency operations, making us more efficient and creating space for higher-quality work. Throughout this endeavor, I collaborated closely with the executive team, identifying efficiencies, and standardizing workflows.

Ottawa, Ontario, Canada

Serving high profile clients by providing data-driven digital strategy and immaculate execution of digital campaigns on Google, Bing, Facebook, Instagram and Twitter as the Director of the blackiron digital team.My role focuses on overseeing account performance, analyzing website data and user behaviour to create complex strategies in order to reach the most relevant audiences at the right time in their customer journey. Responsibilities include creating digital marketing strategies and media plans, day-to-day account management, educating our team members and clients on the latest best practices, measuring success in the online marketing world and creating opportunities to grow businesses through their websites. I also oversee SEO and all the web projects.

Ottawa, Canada Area

Serving high profile clients by providing data-driven digital strategy and immaculate execution of digital campaigns on Google, Bing, Facebook and Instagram as part of the blackiron digital team.My role focuses on overseeing account performance, analyzing website data and user behaviour to create complex strategies in order to reach the most relevant audiences in the right time of their customer journey. Responsibilities include day-to-day account management, educating our team members and clients on latest best practices, measuring success in the online marketing world and creating opportunities to grow businesses through their websites, which involves overseeing SEO and some web projects as well.Highlights-Upgraded agency-wide client reporting to visual dashboards with no extra cost-Implemented agency-wide website tracking protocols-Introduced progressive marketing tools that increased performance and efficiency for our clients. Results in numbers: -Increased online sales by 500%+ for retail client, while increasing ecommerce conversion rate by 130% YOY-Increased online conversions by 100% YOY for retail client who doesn't have an e-commerce website

Calgary, Canada Area

Factor One Technology is a Google Partner Agency since 2012. We earned all 5 Google Ads specializations. Our data-driven marketers work closely with clients to help growing businesses with Google tools. Factor One also provides SEO services, website development, e-commerce, and integrated POS. We use conversion tracking and aim to improve overall sales and the number of leads.We help businesses that are challenged by under-performing websites.As a Search Marketer, I am responsible for strategies, data analysis, campaign setups, ongoing performance, and reporting. • Google AdWords Management (Shopping, Search, Display, Video, Remarketing)• Visual reporting via Google Data Studio, Google Analytics• Website Optimization For Conversions (Google Tag Manager)• Budgeting, forecasting and performance optimizationI also manage projects:• Search Engine Optimization• Website Project Management

Calgary, Canada Area

One Online is a Hungarian based international digital marketing company. Main profile of company is online marketing, online communication, webdesign, website development. In 2014 my consultancy became part of the One Online franchise. As a Digital Marketing Specialist I managed the Canadian clientele's SEO/SEM needs, marketing strategies and social media platforms.• Facebook Advertising• Google Adwords Management• Website Optimization For Conversions• Search Engine Optimization• Website Project Management

Calgary, Alberta

Light Switch Marketing helps clients to integrate their sales and marketing plans by creating custom strategies to combine their online and offline marketing. Light Switch Marketing is a full service marketing company located in downtown Calgary. I mostly took care of online marketing strategies, online advertising and social media. Part of my job of course was to have a great relationship with clients and be a result-orientated partner for them to generate their growth.• Facebook Advertising• Google Ads Management• Website Optimization For Conversions• Search Engine Optimization

Eger, Hungary

As a Marketing and Communication Manager at Eger Termal Inc. in Hungary, my daily tasks included managing and marketing the new services of the thermal spa of Eger, calculating new prices, advertising & PR, responsible for key accounts as well as attending different conferences or city events with the president of the company.This job was my dream job, and I had planned on staying there for as long as I could. I had great mentors at Eger Termal, the company team was experienced but very open minded and I loved the environment. The reason I left is that I decided to move to Canada.

Eger, Hungary

Fresh out of university I was a personal assistant for a Dutch-Hungarian Real Estate Development Company. I was in charge of the website, marketing and advertising, escorting the CEO to different meetings and international conferences, hiring and event organizing.I learned a lot about S&M size firms in Hungary and the president of the company was a fantastic mentor for me.

Master'S Degree

Master'S Degree

School Counselor