Beatriz Andrade Email and Phone Number
Political Scientist graduated from the Federal University of the State of Rio de Janeiro, Researcher and Master's student in International Political Economy at the Federal University of Rio de Janeiro. I currently act as the Communications Coordinator at Observa China 观中国, a non-profit organization dedicated to enhancing the discourse on China in Portuguese. In this role, I play a central part in devising communication strategies, bolstering the organization's digital presence, and shaping its institutional image.My professional trajectory has been diverse, spanning communication, institutional relations, administration, and research. I possess a robust skill set encompassing digital content production, institutional communication, marketing, strategic planning, copywriting, stakeholder mapping, engagement, and partnership management, as well as proficiency in design tools, process management, and data analysis.As a researcher, I am a member of the China Political Economy Studies Lab (LabChina), and the International Relations and Global South Research Group (Grisul), and I am also a member of the Brazilian Network for China Studies (RBChina). Currently, my academic focus lies on studying China-Latin America relations, with a particular emphasis on the Sino-Venezuelan Strategic Partnership.I continuously seek avenues to refine my skills and expand my knowledge in Institutional Communication, Public Relations, External Relations, and Digital Marketing. I am always open to forging new professional connections, so please feel free to connect and share your insights!
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Coordenadora De Comunicação E MarketingCebri - Centro Brasileiro De Relações InternacionaisRio De Janeiro, Brazil -
Analista De Comunicação E MarketingCebri - Centro Brasileiro De Relações Internacionais Sep 2023 - PresentRio De Janeiro, BrasilIntegrante da equipe de Comunicação e Marketing do CEBRI. Responsável por tarefas como:• Criação de conteúdo para múltiplos canais de comunicação, incluindo Instagram, Linkedin, Site, Mailchimp e outras plataformas, de acordo com diretrizes institucionais.• Criação e elaboração do Boletim e Newsletter quinzenal, visando engajar stakeholders e manter a comunidade informada.• Desenvolvimento de planos de comunicação estrategicamente alinhados às metas da organização.• Coleta e análise de dados de desempenho, avaliando métricas de engajamento, alcance e conversão, para identificar tendências e oportunidades de otimização.• Suporte no gerenciamento do orçamento de campanhas e ações de marketing, garantindo o uso eficiente dos recursos.• Produção de relatórios de performance das campanhas, com apresentações de insights estratégicos e recomendações baseadas em dados.• Cobertura em tempo real de eventos e atividades promovidas pelo CEBRI, assegurando visibilidade e engajamento com o público-alvo.
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Communications CoordinatorObserva China 观中国 Jul 2022 - Dec 2023• Planning and production of digital content for social media platforms;• Management of internal and external communication channels;• Coordination of content calendar;• Creation of textual content, graphic materials, and institutional presentations while preserving the brand's visual identity;• Coordination and review of the institutional newsletter featuring Observa's activities, its network, and partner contributions for a subscriber base of 3,000 individuals;• Review of institutional materials to ensure clear and consistent communication;• Monitoring of institutional image and mentions of the organization;• Interaction with Institutional Relations, Events, and Editorial teams, and facilitation of alignment meetings within the Communication team;• Tracking and monitoring Key Performance Indicators (KPIs), analyzing engagement metrics and the performance of communication strategies. -
Institutional AnalystObserva China 观中国 Oct 2021 - Feb 2023Rio De Janeiro, Brasil- Supporting institutional development tasks and the team's strategic objectives; - Assisting in the implementation of existing and future Observa China programs; - Building and analyzing databases thinking about Observa's strategic performance;- Prospection of relationships with stakeholders and establishing partnerships with organizations;- Design of institutional presentations, focusing on the effective communication of the organization's mission, vision, and activities.
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ResearcherThe Federal University Of The State Of Rio De Janeiro May 2022 - Feb 2023Rio De Janeiro, BrazilCAPES (Coordination of Superior Level Staff Improvement) Researcher. Principal activities: - Development of a research project on the China-Venezuela Strategic Partnership;- Conducting literature reviews and data collection;- Analysis of collected data and interpretation of results;- Participation in conferences and academic events to present research findings;- Participation in teaching and extension activities related to the graduate program. -
Teaching AssistantThe Federal University Of The State Of Rio De Janeiro Apr 2022 - Aug 2022Rio De Janeiro, BrazilTeaching Assistant in the discipline "Comparative Experiences of Development" of the Economic Sciences course at UFRJ, taught by Prof. Isabela Nogueira. The main duties performed included:- Planning of didactic interventions and active participation in the classes, collaborating with the titular professor in the conduction of the activities;- Orientation of students in questions related to the content, encouraging the exchange of knowledge and the active participation of the students;- Teaching classes, particularly about the Russian development path.
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Economics WriterYouth Politician Mar 2021 - Dec 2021Rio De Janeiro, BrasilMy main activities consisted of mapping relevant domestic and foreign policy issues, writing opinion articles on the challenges and opportunities facing Latin American countries and China's economic participation in the Global South, and proofreading, formatting, and publishing articles using WordPress. -
ResearcherFederal University Of The State Of Rio De Janeiro Jan 2019 - Jan 2021BrazilScientific Initiation Scholarship in the "International Relations in Latin America" project, coordinated by Professor André Luiz Coelho. During this period, the main activities consisted of: - Collecting and analyzing data from primary and secondary sources; - Conducting bibliographic studies on the research project under development; - Preparation of reports and production of scientific articles; and- Presentation of research results at Congresses and events. -
Undergraduate Teaching AssistantThe Federal University Of The State Of Rio De Janeiro Jan 2018 - Dec 2018Rio De Janeiro, BrazilUndergraduate Teaching Assistant in the discipline "Politics and Society in Latin America" in the Political Science program, taught by Professor André Luiz Coelho. There, I gave assistance in the elaboration of the course teaching plan, in the elaboration of the course bibliography and the proposed assignments, and in the follow-up and participation in the classes.
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InternMinistry Of Economy Jun 2019 - Dec 2020BrazilIntern at the Ministry of Economy supporting the administrative activities of the Attorney General of the National Treasury - PGFN. During this period, I assumed the following key responsibilities:• Analysis and insertion of administrative processes in the judicial systems, such as SEI, SAJ, and e-Proc, ensuring that all relevant information and documents were properly recorded and updated in the respective systems;• Follow-up of cases, constant monitoring of procedural developments, and notification of important deadlines;• Updating and maintenance of control spreadsheets, which accompanied the entry and exit of lawsuits. -
Administrative-Financial DirectorPotentia Assessoria E Consultoria Política Dec 2018 - Dec 2020BrazilDirector in charge of legal, administrative, and financial requirements, undertaking various responsibilities such as:- Financial management of the company, including financial planning, budgeting, and cash flow management;- Preparation of institutional presentations and proposals for service provision, ensuring alignment with the organization's strategy and client needs;- Establishing and maintaining relationships with potential clients and strategic partners, seeking business opportunities, and strengthening the company's network of contacts; - Analyzing, together with the Project Board, the financial viability of each project, assessing the necessary resources and possible financial returns.- Drafting meeting minutes, issuing invoices, and updating management reports in compliance with established standards.These duties were essential to drive the growth and success of the junior company, contributing to overcoming financial challenges, completing the financial regularization process, gaining approval in the process of the Federation of Junior Companies of Rio de Janeiro, signing new contracts, and recording a considerable increase in revenue at the end of 2020. -
Project ManagerConexão Gestão Pública Jul 2020 - Nov 2020BrazilManagement of the project Conexão Gestão Pública, representing the Jr. Company Potentia Assessoria e Consultoria Política. The project was dedicated to building a database of job openings in the area of public management, conveyed in a dynamic user interface in Power BI, guiding the search for employment opportunities in institutions and functions of social impact. During this experience, I gained skills in several areas, including:- Planning, scope development, execution, monitoring, and control of all project activities.- Preparing project status reports to track project progress and performance.- Efficient coordination of the team involved in the project, ensuring that the established goals and deadlines are met.- Systematization of the data collection process using Excel spreadsheets, followed by the treatment and visualization of this data using Power BI.- Management and production of content for social media, using Canva, with a focus on LinkedIn, Whatsapp, and Telegram platforms, aiming to advertise the available jobs and opportunities.- Mapping of relevant stakeholders and prospection partnerships to strengthen the project and expand its reach.
Beatriz Andrade Education Details
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Ciência Política
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Economia Política Internacional
Frequently Asked Questions about Beatriz Andrade
What company does Beatriz Andrade work for?
Beatriz Andrade works for Cebri - Centro Brasileiro De Relações Internacionais
What is Beatriz Andrade's role at the current company?
Beatriz Andrade's current role is Coordenadora de Comunicação e Marketing.
What schools did Beatriz Andrade attend?
Beatriz Andrade attended Universidade Federal Do Estado Do Rio De Janeiro, Ufrj - Universidade Federal Do Rio De Janeiro.
Who are Beatriz Andrade's colleagues?
Beatriz Andrade's colleagues are Léa Reichert, Patricia Burlamaqui, Lucas Machado, João Paulo Pereira, Juliana Halas, Catarina Marques Werlang, Giulia Novais.
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Beatriz Andrade
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