Beatriz Andalón Email & Phone Number

Responsible for creating, managing and optimizing digital content.Work directly with the Exhibition Marketing Management of Cinépolis in Mexico performing activities such as:- Liaison of the Programming area with Digital Channels team (Digital Transformation).- Contact with Distributors to request materials of their upcoming releases for websites and app.- Strategy and request for publication of upcoming releases for websites and apps.- FTP management for use by internal… Show more Responsible for creating, managing and optimizing digital content.Work directly with the Exhibition Marketing Management of Cinépolis in Mexico performing activities such as:- Liaison of the Programming area with Digital Channels team (Digital Transformation).- Contact with Distributors to request materials of their upcoming releases for websites and app.- Strategy and request for publication of upcoming releases for websites and apps.- FTP management for use by internal teams.- Project follow-up with agencies and internal teams.- VISTA (TBC) key processing.- Copywriting for billboard on website. Show less

México, Mexico

I have had the opportunity to write scripts and record voiceovers for commercials, video institutions and campaigns for different companies such as Rexona, Unilever, Cinepolis, Pritt, private and public institutions and political campaigns.

Amsterdam, North Holland, Netherlands

Generate strategies aimed at improving the customer experience, that includes presentation and arrange of footwear, bags and accessories on trend in the displays to optimise their visualisation and accessibility. In addition, stock management to ensure the availability of key products, generating added value in the customer’s shopping experience.

Amsterdam, Holanda Septentrional, Países Bajos

Community of learners, creators, and designers making an impact on society and the digital transformation with the SDGs. Based on Scrum methodology and Design Thinking. Leading the application of processes and methods to achieve the goals, aimed to support parents with digital tools to have greater control over the complex care process of their children with serious chronic illnesses. As a storyteller, the objective was to tell the story of the project to more people to create… Show more Community of learners, creators, and designers making an impact on society and the digital transformation with the SDGs. Based on Scrum methodology and Design Thinking. Leading the application of processes and methods to achieve the goals, aimed to support parents with digital tools to have greater control over the complex care process of their children with serious chronic illnesses. As a storyteller, the objective was to tell the story of the project to more people to create empathy with the theme. Now, based on the Person method, the story is told around a specific profile, making it easier to relate to the circumstances. After 20 weeks, using the Scenario methodology based on interviews conducted with doctors, nurses, and parents, we presented a website improvement prototype of how to empower parents to act within 6 degrees of care during the transition from hospital to home. Show less

Morelia, Michoacán De Ocampo, México

-Teaching subjects related to audiovisual, strategy, assertiveness, and marketing in different majors.- Part of the University's public relations and marketing team, creating storytelling for various campaigns, increasing interaction and interest in social networks due to the diversity of content and visualization of trends.- Media Center team; scriptwriter, event management, and protocol. Arranging special events for the University and associated companies of the Institution… Show more -Teaching subjects related to audiovisual, strategy, assertiveness, and marketing in different majors.- Part of the University's public relations and marketing team, creating storytelling for various campaigns, increasing interaction and interest in social networks due to the diversity of content and visualization of trends.- Media Center team; scriptwriter, event management, and protocol. Arranging special events for the University and associated companies of the Institution. Collaborating in more than 30 events, all carried out successfully.- Protocol Coordinator in the “Festival Internacional de Cortometraje UVAQ.” Performing activities such as contacting special guests, making scripts for videos, training Hosts, logistics in opening and closing events, and alternate events, such as presentations and closing parties, in charge of a team of about 10 interns.- Project leader along with professors and students for various projects and events, such as research, and creation of multimedia content, as well as congresses, among others, making use of the Kanban methodology most of the time. Show less

Morelia, Michoacán De Ocampo, México

Workshops like:* Naming, and how do we call it?* Poker face: non-verbal expression.* Emotional Marketing.

Morelia, Michoacán De Ocampo, México

Protocol Coordinator, performing activities such as contacting special guests, making scripts for videos, training Masters of Ceremonies, logistics in opening and closing events, as alternate events, such as presentations and closing party, being in charge of a team of about 10 interns.

Mexico

Co-founder of digital agency and creator of audiovisual content. - Design the communication plan and strategy for the generation of content for different formats, adapting the message to the client's needs and context. - Client contact, briefing, pitching.- Consultant partners with other digital marketing agencies; as a freelancer or outsourced, performing tasks such as naming, and creation of strategies for product launches, in addition to support in focus groups and… Show more Co-founder of digital agency and creator of audiovisual content. - Design the communication plan and strategy for the generation of content for different formats, adapting the message to the client's needs and context. - Client contact, briefing, pitching.- Consultant partners with other digital marketing agencies; as a freelancer or outsourced, performing tasks such as naming, and creation of strategies for product launches, in addition to support in focus groups and mystery shopping.- Co-producer of the television program called "Bloque 3;" producing scripts for the crew and talent, additionally scooting and contacting sponsors.- Creation of grill for social networks and blog content for our website. Creation of a calendar to cover cultural events in the city and posting of these with photography, video, and copywriting.- Scheduling and monitoring of content publications for social networks and blog content of our website. Show less

Morelia, Michoacán De Ocampo, México

This is one of the most important movie's Festival in Latin America. In Festival time, which takes place in October each year, I had the opportunity to work for 2 months a year in 2004, 2005, 2014 and 2017, being in contact with state and national media, supporting in logistics of events for the press, press releases, agenda, red carpets, among others.

Morelia, Michoacán De Ocampo, México

Morelia, Michoacán, Mexico

* Media tours of government officials.* Creation and production of television and radio spots for the State Government. * Host and producer of the state half hour "Michoacán with you".* Reporter of the television program "Reasons" on SMRTV.

Diplomado En Relaciones Públicas Y Branding, Marketing/Marketing Management, General

Mayo 2015, Maestría En Mercadotecnia

Ciencias De La Comunicación