Led the implementation of a new multi-energy business unit in Fuerteventura focused on renewable energies such as solar and hydrogen.• Personnel management: supervising and training a 12pax multidisciplinary team, setting clear tasks, resolving conflicts and motivating the team.• Relationship with suppliers and customers.• External communications.• Designed store layout and planograms incorporating trade marketing strategies, including promotions, cross-selling, and impulse sales to optimize product placement and increase sales.• Created a distinctive café menu aligned with the company’s values to attract and retain customers.• Pricing analysis to optimize rates and maximize profitability.

Smooth and timely assistance to ensure a seamless experience for high-end clients, addressing and fulfilling their specific needs and requests in the luxury yachting industry for French Polynesia, New Zealand, Australia and Fiji. • Relationship with customers.• Working in a multicultural environment • Great attention to detail • Creative thinking to solve requirements

Management of 35 retail sites, both dealer and company owned in Canarias covering all areas: Pricing, Marketing, Human Resources, Franchises, Logistics, Safety, Sales and Suppliers. Analysis viability of the P&L accounts and taking action to improve financial performance. Design of local marketing actions (promotions, sponsorships, communication, advertising and csr) and implementing national marketing launches to increase sales, gain notoriety and promote loyalty. Selection and training of network employees and franchisees. Prospecting and negotiations with site property. Ensuring safe operations (procedures and training for HSSE). Encouraging site’s managers and employees to achieve aims. Accountability of Dinoshop channel-convenience store: performance analysis, planograms, margins, upsells and cross-sells. Additionally, management of B2B Key clients (KAM).SALES • Performance: most profitable and strategic region in Spain. • Best market penetration for Premium products in Spain • Opening new markets: Minor islands expansion plan. • Innovation: First B2B hedging contract signed in Spain. • Team of 37 COCO channel employees: selection, training, objectives, incentives and supervision. • Clients retention: 85% penetration of Loyalty Program. • Only alliance in bp Spain with supermarket chain.MARKETING • External communications: Press releases, press conferences • Sponsorship: creation and implementation actions, budget control. • Event planning: bp energy transition forum in LPGC with bp president, incentive trip, new sites openings, managers meetings. • Digital Marketing. digital content for the Canary Islands (clips on road safety, posts by influencer, promotional communications). • Corporate Social Responsibility: food donations, youth programs, Reforestation, projects on Equity. • Incentive programmes for gas attendants and managers. • Coordination with agencies (design and production of image materials)

Set‐up of the business strategy, exceeding annual targets (margin, volume, and accounting ratios). Prospecting clients and negotiation of contracts. Management of Key Accounts. Guaranteeing portfolios’ volume in the mid‐term (85%). Resellers deployment plans. Maximized profit margin through market segmentation and pricing strategies. Collaborating with other businesses in the company to bring process innovation, including a 'service pack' offering and cross-sells. Building brand image in the region. Ensuring safe operations (HSSE). Business development to identify and enter niche markets. Management of B2B Key clients (KAM).Key Achievements • Reverting business’ trend from a free fall to growth (from ‐24% to +5% in the first year and continued growth in the following years). • Strategic clients acquisition: Gaining the largest commercial transport client in Canarias and keeping in the long run. Establishment of the distributors’ network in Canarias. • Innovation: imports of fuel from Tarragona to Canarias to avoid "supply restriction" by competitor. • Opening new markets: Marine Diesel Project. • Team of 4 commercial agents. • Agreements of more than €5M each

Monitoring KPI's achieving a reduction in complexity; improvement of Client Service Unit processes; Cost controlling; Testing processes to get the SAP migration success, development of the Business Contingency Plan with Portugal. Management of Information's tools for the department

Development of periodical reports on customer satisfaction. Problems identification and improvement proposals (ie. checkups planning, extension of staff and schedule in certain services). Implementing of standards on the measuring processes; assessment of the services operation. External relations management (tv and other media, patient’s family, critical situations, etc).

Project implementation in quantitative and qualitative surveys, from the design of the research according to customer needs to data analysis, conclusions and presentation of results, acquiring business insights of the retail industry. Ad‐hoc surveys, tracking studies, in‐depth interviews, etc. for key clients such as Renault, Nokia, Cocacola, Kraft.Programs used: Barbwin and SPSS for statistical calculations.

Collaboration in all the processes of quantitative and qualitative research.

Management of the Project “University Volunteers for Education on Human Rights” supported by the Spanish Ministry of Labour and Social Affairs and the European Parliament. Management assistance in others international projects of the organization. - Preparation of educational content and group dynamics - Coordinating 5 schools and 40 volunteers. - Fund-raising and budget control: European funds. - Public relationships with official institutions (Education responsible for European Parliament). - Turning a pilot into a global project within two years.