Beatriz Jerónimo Email & Phone Number

Barcelona, Catalonia, Spain

Responsible for the relationship with Diageo and The Coca Cola Company CPG brands, at the Global level.Coordinated the execution of Joint Business Plans across 13 markets. Determined key growth opportunities in terms of strategy, assortment, and marketing investment across verticals and countries.Analyzed and reported key business metrics and offered valuable insights to enhance the overall strategic vision.Partnered with key business areas (Q-commerce, Food, BI, CRM) to optimize processes and help brands grow and reach performance goals.Supported the development and execution of marketing campaigns to generate traffic & sales across markets.Contributed to product assortment optimization across verticals by managing product launches and supporting operational excellence between brands and partners.Collaborated and contributed to continuous enhancement and innovation of the team processes.

Portugal

Led the CCSF category in portugal, by planning, developing and implementing the brand strategy in accordance with the Marketing Annual Plan and the strategic objectives defined, concerning brand value, positioning management and brand activation.Supported & collaborated on the marketing plan development and implementation for pain, allergy and digestive health categoriesBuilt & maintained collaborative relationships with Key Stakeholders. Managed external partners regarding media management, social media, activation agencies, creative agencies, and PR agencies.

Lisbon, Portugal

Collaborated on the Marketing plan development and implementation, and participated in the strategic decisions of different brands. Coordinated POS materials development and implementation.Monitored the validation process of promotional materials. Developed market and export channel analysis for OTC products.

Lisboa, Portugal

Product, category and data harmonization by using different fuctions and programs. Validating Nielsen data in regards to quality and consistency. Support non-client specific projects within department aiming to improve existing or setup new processes. Support on change requests for existing global databases of different clients.

Aveiro E Região, Portugal

Participating on the brand building process and product development, as well as supporting other projects for the marketing department, while doing a daily report for a final academic project

Master Of Science - Ms, Management

Exchange Program, Business, Management, Marketing, And Related Support Services

Licenciatura, Marketing

Activities and Societies: "Atualiza-te" event