Beatriz Scheuer Email & Phone Number

I am motivated by discoveries that help me better understand myself, others, and the world around us. My head is full of questions and answers, followed mainly by handwritten notes on a stack of papers. Results of observation, talks, readings, a tireless search for information, different points of view, as well as trials (and failures) of connecting the dots. I always appreciated trying to understand the “whys” surrounding day-to-day life and the world. Professionally, I found a way of channeling this curiosity to study people’s behavior, crack cultural movements, analyze businesses, identify opportunities, and develop communication strategies for clients from the most diverse segments. - Experience in Branding, Communication, and Advertising for different categories, brands, and client sizes (global, regional, and local - from traditional business models to entrepreneurial initiatives - and multiple industry verticals)- Analytical and creative-driven mindset based on a deep understanding of cultural/market contexts, as well as people/business motivations, challenges, and opportunities- Turning research results and data into addressable insights that come up with new solutions, creative ideas, and better user experience - Development of long-term brand positioning strategies from scratch - Chanel Planning of integrated communication strategies considering today's media complexity - I believe in a broader approach to advertising, and therefore, I have been involved with projects that include activations/experiences, social media, influencers, and content projects. - My job as a strategist continues beyond the beginning of the process. I have a hands-on way of doing things. I like to inspire, engage, get it done, measure, and learn from each project I'm part of. - I am glad to have worked for iconic Brazilians and global love brands such as Havaianas, Guaraná Antarctica, Amazon, and WhatsApp.

Listed skills include Publicidade, Marketing Digital, Marketing, Marketing Online, and 14 others.