Beatriz Costa Email & Phone Number

São Paulo, Brazil

Lisbon, Portugal

-This role is focused on Product Marketing and Digital Marketing for B2B and B2C Web3, finances, Defi and technology. -Customer Acquisition Strategies: Developed strategies to drive growth in target markets.-Performance Marketing Reporting: Created bi-weekly reports and presentations for data-driven decision-making.-SEO Initiatives: Led SEO projects.

Lisbon, Portugal

-Campaign Management: The Google Search campaign increased website traffic and brand awareness, resulting in a 170% boost in brand recognition within one month.-E-mail Marketing: Developing e-mail marketing strategies through Mailchimp and other tools.-Coordination of International In-Person Events: Organized and attended product promotion events in Paris.

São Paulo, Brasil

-Planned and managed digital campaigns and product launch strategies.-Organized the positioning of campaigns on the company website based onoptimal returns and strategic placement.-Generated leads, driving direct sales, and constantly assessing campaigneffectiveness.-Negotiated costs of paid media on key channels, achieving a reduction to lessthan half of.

São Paulo, Brasil

-Role Transition: Transitioned from an internship at IBM to a dedicated role at Ogilvy, focusing on serving IBM's paid media needs.-Proficient in marketing metrics, conversion funnels, cohort analysis, and A/B testing.-Campaign Optimization: Aligned campaigns with the company's business strategy, reducing cost-per-lead through improved campaign.

São Paulo, São Paulo, Brazil

-Budget Management: Managed budget allocation for marketing campaigns, coordinated supplier payments, and oversaw purchase requests for marketing endeavors.-Event Coordination: Facilitated both physical and digital events, ensuring vendor payments, deploying email marketing strategies, and analyzing post-event performance. Successfully integrated the.

São Paulo E Região, Brasil

-Brand Management: Managed communication Sazon strategies and design elements for product launches, while maintaining the current product portfolio.-Consumer Research: Conducted field research on Sazón consumers, gathered data for introducing Caldo Sazón for Seafood, and supported collateral production, event coordination, and media press kit.

São Paulo, São Paulo

-Analyzed discourse of two major influencers from Brazil and the USA.-Identified commonalities and differences in their content and influence.-Chosen to contribute a published article in an esteemed book.-In recognition of the substantial significance of my research, I was honored with the most prestigious scientific scholarship in Brazil to further.

Undergraduation, Marketing, Gpa: 3,7 / 4,0

Graduation, Business, Management, Marketing, And Related Support Services

Product Creation, Development and Management Communication, Planning and Media Convergence Consumption and Purchasing Decision Process.

Education record