Beatriz Costa Email & Phone Number

São Paulo, Brazil

Lisbon, Portugal

-This role is focused on Product Marketing and Digital Marketing for B2B and B2C Web3, finances, Defi and technology. -Customer Acquisition Strategies: Developed strategies to drive growth in target markets.-Performance Marketing Reporting: Created bi-weekly reports and presentations for data-driven decision-making.-SEO Initiatives: Led SEO projects, moving the company from the second page to the second position on the first page of search results for high-impact keywords.-International Event Representation: Represented the company at events in Paris and Lisbon, enhancing brand awareness and building business relationships.-Content Calendar Management: Managed an editorial calendar with strategic content ideas.-Brand Management: Ensured clear market positioning for the brand.-Marketing Performance Analysis: Conducted continuous analysis of marketing performance to identify and implement optimizations.-Power BI Dashboard Development: Compiled and visualized marketing results using a Power BI dashboard.

Lisbon, Portugal

-Campaign Management: The Google Search campaign increased website traffic and brand awareness, resulting in a 170% boost in brand recognition within one month.-E-mail Marketing: Developing e-mail marketing strategies through Mailchimp and other tools.-Coordination of International In-Person Events: Organized and attended product promotion events in Paris and Lisbon, interacting with clients in English and Spanish, and securing two key business partnerships.-Material Development: Created videos, images, and copywriting for social media based on post performance and trends.-Social Media Performance: Monitored and analyzed marketing campaign performance data, identifying areas for improvement and content opportunities.-Team Coordination: Collaborated with other teams, managing tasks and providing feedback.-Budget Management: Strategically allocated resources to maximize the impact of marketing initiatives.-Reporting and Communication: Provided weekly presentations to the founders on marketing and sales results.

São Paulo, Brasil

-Planned and managed digital campaigns and product launch strategies.-Organized the positioning of campaigns on the company website based onoptimal returns and strategic placement.-Generated leads, driving direct sales, and constantly assessing campaigneffectiveness.-Negotiated costs of paid media on key channels, achieving a reduction to lessthan half of the original cost, effectively increasing the ROI by over 100%.-Achieved an ROI of over 250% on lead generation campaigns by strategicallyselecting the best channels for promoting branded content, ensuring alignmentwith business objectives.-Presented bi-weekly findings to marketing directors, focusing on the analysisof recent survey outcomes.-Led a pilot project to explore new regional markets, with a focus onagribusiness-related investments.-Proficient in marketing metrics, conversion funnels, cohort analysis, and A/B testing.

São Paulo, Brasil

-Role Transition: Transitioned from an internship at IBM to a dedicated role at Ogilvy, focusing on serving IBM's paid media needs.-Proficient in marketing metrics, conversion funnels, cohort analysis, and A/B testing.-Campaign Optimization: Aligned campaigns with the company's business strategy, reducing cost-per-lead through improved campaign segmentation and leveraging in-depth business understanding.-Performance Monitoring: Monitored and tracked campaign results, consistently refining strategies to enhance performance reporting.-Ad Platform Proficiency: Demonstrated proficiency in Twitter Ads and LinkedIn Ads, utilizing expertise to drive campaign improvements.-Strategic Planning: Assisted in crafting strategic plans, fostering collaborative discussions, and generating valuable insights.

São Paulo, São Paulo, Brazil

-Budget Management: Managed budget allocation for marketing campaigns, coordinated supplier payments, and oversaw purchase requests for marketing endeavors.-Event Coordination: Facilitated both physical and digital events, ensuring vendor payments, deploying email marketing strategies, and analyzing post-event performance. Successfully integrated the Discord platform into digital events, engaging approximately 400 customers.-Training and Mentorship: Trained and mentored interns on best practices, ensuring their seamless integration into the marketing team.-Marketing Performance Reporting: Developed and presented bi-weekly retrospectives on marketing performance, providing key indicators and insights to senior management.-Meetings Coordination: Coordinated daily marketing stand-ups, orchestrating the projects and priorities of the marketing team.-Cross-Selling Project: Proactively joined a cross-selling sales project, assisting IBM sales teams in understanding the sales funnel, revenue opportunities, and identifying customer pain points. Received positive feedback for insights provided during roundtable discussions.-Digital Marketing Expertise: Demonstrated expertise in digital marketing, particularly email campaigns, content structuring, and post-campaign analytics. Collaboratively designed paid media strategies on LinkedIn and Twitter Ads, generating leads for IBM events in Latin America and the US.

São Paulo E Região, Brasil

-Brand Management: Managed communication Sazon strategies and design elements for product launches, while maintaining the current product portfolio.-Consumer Research: Conducted field research on Sazón consumers, gathered data for introducing Caldo Sazón for Seafood, and supported collateral production, event coordination, and media press kit development.-Competitor Analysis and Presentation: Prepared weekly presentations infused with competitor research and market trend analysis, suggesting potential new markets for exploration.-Brand Repositioning: Led brand repositioning efforts for Azeite Terrano, including visual identity, brand management, Trade Marketing coordination, and logistics.-Export Management: Addressed export-related challenges for Azeite Terrano from Portugal to Brazil.

São Paulo, São Paulo

-Analyzed discourse of two major influencers from Brazil and the USA.-Identified commonalities and differences in their content and influence.-Chosen to contribute a published article in an esteemed book.-In recognition of the substantial significance of my research, I was honored with the most prestigious scientific scholarship in Brazil to further advance and deepen my pursuit of scientific inquiry.

Undergraduation, Marketing, Gpa: 3,7 / 4,0

Graduation, Business, Management, Marketing, And Related Support Services

Product Creation, Development and Management Communication, Planning and Media Convergence Consumption and Purchasing Decision Process.

Education record