Beatriz Fernández Email & Phone Number

Madrid, Es

Madrid, Es

Madrid, Comunidad De Madrid, España

Madrid, Comunidad De Madrid, España

- Responsible for CRM comms and F&B business areas at European level - Lead client relationship with each business area owner at JLR, as main point of contact and trusted advisor- Planning and supervision of projects to ensure a quality outcome, within budget and to client deadlines, such us key programs under the brand’s Mobility Strategy umbrella- Liaison with internal and external stakeholders, based across European offices and at Global level- Strategic thinking to drive improved processes and reach business goals- Cross functional team management, providing leadership to the Account European team membersClient: Jaguar Land Rover

Madrid, Comunidad De Madrid, España

- Strategic definition of lifecycle programs based on regional requirements and as per Global guidelines- Lead key European CRM programs development, including digital platforms set-up, in coordination with Data, Creative and Analytics departments, and their roll-out across European markets- KPIs definition, campaigns monitoring and reporting to Regional and Global teams- GDPR law knowledge with regards to data capturing and processing activities- Cross functional team management and billing managementClient: Jaguar Land Rover

Madrid Y Alrededores, España

- Accountable for the definition of the Digital and CRM strategy, in alignment with other teams as to ensure an integrated approach for all comms activities- Definition and implementation of digital platforms and technical solutions (stock locator & eCommerce, scorecard), collaborating with internal and external partners, customer journey mapping, digital metrics and KPIs set-up, etc. - Serve as key stakeholder in the Global website roll-out in Spain and Portugal - Definition, coordination and supervision of acquisition, retention and loyalty programmes. Leads analysis and selection, as well as design of ad-hoc follow-up activities- GDPR law knowledge with regards to data processing activities- Metrics and KPIs definition for projects monitorization and learnings- Coordination of the account team, as well as management of the Data Base and Call Centre Teams- Participate in the strategic development, execution and growth of integrated campaigns of New Business.- Invoice tracking, negotiation skillsClient: Ford España

Madrid, Comunidad De Madrid, España

- Definition, coordination and supervision of ATL comms projects - Strategic approach, campaigns monitoring, analysis of results, and projects optimisation - Liaison with other departments in the agency as to ensure an integrated approach for vehicles launches as well as brand and tactical campaignsClient: Ford España

Santiago, Región Metropolitana De Santiago, Chile

Participated in the definition and implementation of internal processes, ways of working and delivery methodologies, helping to build the relationship with the clients, as part of the team from the first stage of the agency in Chile.Main responsibilities: - Strategy definition, management, coordination and implementation of integrated campaigns for national and international clients such as Atrápalo, Bimbo, Oster, Lilly Pharmaceutical Laboratories, Santa Rita Vineyard and Kino (National Lottery)- Liaison with relevant project stakeholders throughout its execution, from briefing to production, ensuring a quality outcome, within budget and to client deadlines- Events planning and implementation, negotiation with suppliers, communication strategy, logistics, invoice tracking and on-site supervision- KPIs definition, campaigns monitoring and report to Regional and Global teams- Participate in new business proposals

Santiago, Región Metropolitana De Santiago, Chile

I moved to Chile and worked as Account Executive for the subsidiary of this Spanish agency in the country. Responsible for coordinating and managing corporate events for international brands such as Hero Baby, including event planning and management, liaison with suppliers, designers and other stakeholders, logistics supervision and invoice tracking as to ensure the project’s success.Key stakeholder in the development of digital and print communication assets, handling requirements, timelines, resource allocations and invoice tracking at both national and regional level for Volkswagen.

Madrid, España

I worked as an intern within the CRM team for a year, supporting the management and execution of integrated direct marketing communications. Then joined the team as Junior Account Executive, being my main responsibilities: - Support the definition and execution of CRM and Digital Marketing campaigns for our client Ford Spain- Campaigns performance tracking and subsequent optimization- Responsible for managing and implementing content in the brand national website- Invoice tracking monitoring and internal reporting, as well as administrative tasksClient: Ford España

Bachelors Degree In Advertising & Public Relations

International Exchange Program, Communication

Convenio internacional