Beatriz Fernández Email & Phone Number

Madrid, ES

Madrid, Comunidad De Madrid, España

Madrid, Comunidad De Madrid, España

- Responsible for CRM comms and F&B business areas at European level - Lead client relationship with each business area owner at JLR, as main point of contact and trusted advisor- Planning and supervision of projects to ensure a quality outcome, within budget and to client deadlines, such us key programs under the brand’s Mobility Strategy umbrella.

Madrid, Comunidad De Madrid, España

- Strategic definition of lifecycle programs based on regional requirements and as per Global guidelines- Lead key European CRM programs development, including digital platforms set-up, in coordination with Data, Creative and Analytics departments, and their roll-out across European markets- KPIs definition, campaigns monitoring and reporting to Regional.

Madrid Y Alrededores, España

- Accountable for the definition of the Digital and CRM strategy, in alignment with other teams as to ensure an integrated approach for all comms activities- Definition and implementation of digital platforms and technical solutions (stock locator & eCommerce, scorecard), collaborating with internal and external partners, customer journey mapping, digital.

Madrid, Comunidad De Madrid, España

- Definition, coordination and supervision of ATL comms projects - Strategic approach, campaigns monitoring, analysis of results, and projects optimisation - Liaison with other departments in the agency as to ensure an integrated approach for vehicles launches as well as brand and tactical campaignsClient: Ford España

Santiago, Región Metropolitana De Santiago, Chile

Participated in the definition and implementation of internal processes, ways of working and delivery methodologies, helping to build the relationship with the clients, as part of the team from the first stage of the agency in Chile.Main responsibilities: - Strategy definition, management, coordination and implementation of integrated campaigns for.

Santiago, Región Metropolitana De Santiago, Chile

I moved to Chile and worked as Account Executive for the subsidiary of this Spanish agency in the country. Responsible for coordinating and managing corporate events for international brands such as Hero Baby, including event planning and management, liaison with suppliers, designers and other stakeholders, logistics supervision and invoice tracking as to.

Madrid, España

I worked as an intern within the CRM team for a year, supporting the management and execution of integrated direct marketing communications. Then joined the team as Junior Account Executive, being my main responsibilities: - Support the definition and execution of CRM and Digital Marketing campaigns for our client Ford Spain- Campaigns performance tracking.

Bachelors Degree In Advertising & Public Relations

International Exchange Program, Communication

Convenio internacional