Beatriz Geraldes Email & Phone Number

State Of São Paulo, Brazil

São Paulo E Região

Analista de comunicação e marketing da Unidade de Olefinas & Poliolefinas na América do Sul, responsável pela estratégia e execução da comunicação do negócio de Economia Circular e pelo Movimento Plástico Transforma.

São Paulo E Região, Brasil

. Responsible for Braskem's circular economy communication strategy and positioning, including the development of communication plans for products launch and other priority subjects; . Global leadership on the process of developing Wenew brand, Braskem's circularity ecosystem and responsible for the Wenew and Wemove brands (branding and communication);. Organization of relationship events, like: mechanical recycling unit opening, internal and external events about circular economy; .Alignment with Europe and United States teams to consolidate company's positioning in circular economy on the different regions. Main achievements: Wenew, Braskem's circularity ecosystem (brand development and launch campaign); advanced recycling campaign (+56 news on press and +100 million of people reached); mechanical recycling unit opening (event for journalists and team members, +60 news on press and +2 million of people reached); event: Circular Economy in practice (+600 online participants).

São Paulo E Região, Brasil

. Execution of the media relationship strategy: organization of company's results conference calls, coordination of communications to the press and preparation and guidance for executives; . Development of the press plan to celebrate the 10th years of the I’m green (brand of products for circular economy) with around 16 articles published in the media, sending of press kit and exclusive interview; . Articulation of agendas with the corporate areas and regional RJ, SP and RS aiming positive exposure of the company in the media; . Crisis communication and training: simulation coordination and guidance for crisis committees with the external partner, analysis and adjustment of the composition of crisis committees for RJ, SP and RS regional, communication and preventive actions to the crisis (development of Q&As and position papers); . Conception and leadership of the Thought Leadership project, strategy for positioning company leaders as a reference on LinkedIn; . Direct management of four suppliers and an intern for project execution and demand planning. Main deliveries: +100 articles about the company's results; +25 communication articles published by media (Valor Econômico, Folha de S.Paulo, Agência Estado, O Globo, among others.); +20 interviews with company spokespersons.

São Paulo E Região, Brasil

. Management of the company's external channels: national and international social media, press and institutional website;. Execution of the strategy of relationship with the media: organization of company's results conference calls, coordination of communications to the press and preparation and guidance of executives;. Planning and reviewing of publications for national (Facebook, LinkedIn and Instagram) and international (Facebook and LinkedIn) social medias, aiming the always on strategy;. Development and execution of the communication strategy for the business areas (global, internal and external perspective), such as: conception of a global internal campaign to raise awareness about proper disposal and recycling; planning and operationalization of the Chemicals webserie;. Development of global integrated communication plans for six national and international fairs in the sector, like: Feiplastic 2019 (SP) and K Fair 2019 (Dusseldorf, Germany);Main deliveries: K Fair 2019 (+1 million people reached in national and international social media, +64 published articles on the media, 29 in international medias and 12 interviews with journalists from all over the world), Feiplastic 2019 (+600 thousand people reached in social media, +80 published articles on the media, 15 in international medias, 8 interviews with journalists from all over the world and tour organization by the Braskem stand) and Plástico Brasil 2019 (+33 thousand people reached in social media, +10 published articles on the media, 3 interview with journalists and tour with 6 journalists for relevant stands); Chemicals webserie, 3 videos with +2,300 views on YouTube.

São Paulo, São Paulo

. Articulation of agendas, construction and sending of the Braskem News, a newsletter to customers and other external stakeholders;. Participation in the planning of publications and monitoring national social media;. Development and maintenance of content for the institutional website, for example, Climate Changes, Product Life Cycle Assessment (LCA) and Compliance webpages;. Mapping of flows and processes about the Corporate Communication area (knowledge management);. Support to the company's areas for the development and execution of communications on external channels, such as the conception of the Jovens Braskem 2017 webseries. Development of the Corporate Memory project in External Communication.Main deliveries: +15 newsletters Braskem News; +10 external activity reports; Jovens Braskem 2017 webseries, 6 videos with +15 thousand views on YouTube.

Barueri, São Paulo

. Execution of the internal communication strategy: contact with different areas to choice the agendas for internal channels, development of weekly content for the murals in offices and distribution centers (SP and MG), writing and sending internal communications;. Organization and communication of internal events (International Women's Day, Mother's Day, Father's Day, End of the Year Party, Monthly Results Meeting, among others.);. Internal recognition program: reviewing the form of award, operationalization and budget control;. Construction of communication plans for climate surveys and engagement campaigns;. Development of content and layout of the Trabalhe Conosco page on the institutional website;. Design of the MK10 + project, an annual newsletter to recognize the history of employees with 10 or more years at the company.Main deliveries: organization of the End of the Year Party for around 500 employees in the interior of São Paulo; +10 monthly results meetings; new reward method for the internal recognition program; +300 mural staves; record of respondents in the organizational climate survey.

Press office for the event "Jovens Investidores 2014" at FEA junior USP.Project steps:. Contact with the customer and briefing meeting;. Elaboration and approval of the press release;. Development of the mailing using the Maxpress tool;. Follow-up;. Clipping;. Report to the client.The content was published in around 11 medias, like InfoMoney and R7.

Social Communication - Qualification In Public Relations, Social Communication And Public Relations

Activities and Societies: Academic activities to explore and learn about Social Communication area, mainly in Public Relations, involving.

General Business Program, Administration, Business And Marketing

Extracurricular Course, Digital Marketing

Digital Marketing course with a total duration of 21 hours. Among the topics handled at the course was: digital communication, social.

Pós-Graduação Lato Sensu - Especialização, Strategic Marketing