Beatriz Cristina Voigt Gernhardt Email & Phone Number

Calgary, Ab, Ca

Calgary, Alberta, Canada

• Support the IT Operations team in many aspects including project coordination, documentation, research, and organization of our team.• Research focus to help our department make better informed decisions on tech solutions selection and best practices.• Documenting processes and creating training resources for internal and external users.

Calgary, Alberta, Canada

• Develop, maintain and analyze data reports providing recommendations on strategies and process improvements.• Collaborate with IT team to streamline processes for report production and implement digital solutions for processes and reports.• Manage and support projects leveraging previous experience in Technology for Marketing, Sales, Operation and Business Administration.• Collaborate in Learning & Development projects for customers, partners and employees.• Support lead qualification and distribution through the CRM and implement improvements.

Calgary, Alberta, Canada

Calgary, Alberta, Canada

• Examined digital marketing channels’ performance and KPIs for 7 clients, mainly within the real estate industry.• Delivered around 300 daily, weekly and monthly reports, analyzing data to present marketing and business metrics, as well as providing recommendations on digital marketing strategies.• Collaborated with the CRM and Marketing Automation project to integrate platforms, automate processes, analyze data and optimize marketing channels’ strategies.• Designed and implemented 6 dashboards for 3 clients, integrating multiple platforms to automate data and provide information in real-time.• Supported the team in developing the Annual Marketing Plan and reviewing it every quarter, delivering reports with the main achievements. Among the results throughout 1 year, the marketing team reached over 600K website sessions and 200K leads for 1 client.• Audited the website using digital marketing tools, analyzing data and providing recommendations for the new layout based on SEO best practices, UX experience and Inbound Marketing Strategy.• Developed a competitive analysis using digital tools to support the team in planning the marketing strategy.

Calgary, Alberta, Canada

• Examined digital marketing channels’ performance and KPIs for 7 clients, mainly within the real estate industry.• Delivered around 300 daily, weekly and monthly reports, analyzing data to present marketing and business metrics, as well as providing recommendations on digital marketing strategies.• Collaborated with the CRM and Marketing Automation project to integrate platforms, automate processes, analyze data and optimize marketing channels’ strategies.• Designed and implemented 6 dashboards for 3 clients, integrating multiple platforms to automate data and provide information in real-time.• Supported the team in developing the Annual Marketing Plan and reviewing it every quarter, delivering reports with the main achievements. Among the results throughout 1 year, the marketing team reached over 600K website sessions and 200K leads for 1 client.• Audited the website using digital marketing tools, analyzing data and providing recommendations for the new layout based on SEO best practices, UX experience and Inbound Marketing Strategy.• Developed a competitive analysis using digital tools to support the team in planning the marketing strategy.

Florianópolis Area, Brazil

• Managed B2B educational projects and ensured the expected gross revenue of over $ 250,000 and budget forecast.• Presented the projects kickoff meetings to clients and team members with the planned scope, goals, budget, deadlines and resources.• Coordinated the creative team’s project assignments, guaranteeing its delivery by following the planned scope, deadlines, costs, resources and quality.• Developed a consulting guide and presented strategies to implement in the project manager’s Onboarding process.

Florianópolis Area, Brazil

• Managed educational projects to deliver e-Learnings for employees, customers and partners, guaranteeing their satisfaction and effectiveness through surveys, interviews and KPIs.• Structured the Learning & Development department’s processes to create courses offered to employees, customers and partners.• Designed and produced content for 10 e-Learnings and workshops to empower more than 7,000 professionals in the fields of Marketing, Sales, Customer Success and Management.• Developed and implemented a Communication Plan for the courses' release. Analyzed the achieved results to support the strategic decision making related to the company’s goals.• Hosted customers and partners in the company’s conferences, presenting courses and interviewing target groups to develop new training programs aligned with their needs.• Collaborated in the Business Plan through market research and benchmarking, in partnership with the University of Berkeley (California, USA).• Received an Award by performing in content creation for the company’s Blog.

Florianópolis Area, Brazil

• Managed a portfolio of more than 100 partners marketing agencies to develop new business, supporting all the sales processes and ensuring the sales goals achievement.• Attained $ 250,000 in Annual Recurring Revenue (ARR) through more than 150 sales of digital marketing projects.• Provided consulting services for partners about Inbound Marketing methodology, Inbound Sales process, business models, team structuring, services pricing and sales presentations.• Created content and tools to share with partners and support them in their sales process.

Florianópolis Area, Brazil

• Cooperated with the software Audaces Idea release, creating marketing campaigns, content for Inbound Marketing strategy and tutorial videos.• Managed an educational project for the software Audaces Idea, through its free version offered worldwide to empower professionals in the sector.• Created a Communication Plan for national and international markets, developing marketing campaigns, emails and a knowledge base for 4,000 subscribers of the free tool.• Presented 10 talks and workshops about the software Audaces Idea for students and teachers from different institutions across the country.• Developed strategic partnerships with educational institutions to create content and tutorial videos about the software Audaces Idea in English, Spanish and Portuguese languages.• Delivered 2 successful cases with the educational project’s results.

Florianópolis Area, Brazil

• Produced content for different marketing channels and developed Landing Pages for Lead generation, through Inbound Marketing methodology.• Optimized content produced with SEO tools.• Produced scripts, recorded audios and edited videos for marketing campaigns.• Developed management tools to analyze the results of marketing campaigns.

Florianópolis Area, Brazil

• Managed the business, including administrative procedures, budgeting, cost control, food pricing, supplies purchasing, market research, branding, partnerships and decision making.• Planned digital marketing strategies and advertising on social media to attract customers.• Researched products available on the market to develop new business opportunities.• Performed customer service, answering calls and e-mails, guaranteeing their satisfaction.• Sold pastries for bakeries, hotels, weddings, birthdays, events and several customers.

Florianópolis Area, Brazil

• Identified new business opportunities to the company’s Public Management Unit and delivered to sales representatives.• Collaborated in commercial meetings with prospects, supporting the sales processes.• Analyzed the sales funnel and monthly results, through Salesforce CRM.• Executed market research to evaluate a Business Intelligence implementation in the commercial department.

Florianópolis Area, Brazil

• Performed press office services for technological companies, delivering press releases production, results analysis and customer service.• Developed a Marketing Plan and an action plan spreadsheet.

Florianópolis Area, Brazil

• Executed customer service in the booking department.• Collaborated in the commercial department, issuing sales reports.

Florianópolis Area, Brazil

• Negotiated proposals for consulting services in business administration for small entrepreneurs.• Implemented consulting projects and applied market researches.• Collaborated in the company’s strategic planning.

Mba In Business Management, Business Administration And Management, General

Bachelor Of Business Administration (Bba)

Activities and Societies: Junior Enterprise• Executed business consulting for small entrepreneurs as a university student.