Beatriz Cristina Voigt Gernhardt Email & Phone Number

Calgary, Alberta, Canada

• Support the IT Operations team in many aspects including project coordination, documentation, research, and organization of our team.
• Research focus to help our department make better informed decisions on tech solutions selection and best practices.
• Documenting processes and creating training resources for internal and external users.

Calgary, Alberta, Canada

• Develop, maintain and analyze data reports providing recommendations on strategies and process improvements.
• Collaborate with IT team to streamline processes for report production and implement digital solutions for processes and reports.
• Manage and support projects leveraging previous experience in Technology for Marketing, Sales, Operation and Business Administration.
• Collaborate in Learning & Development projects for customers, partners and employees.
• Support lead qualification and distribution through the CRM and implement improvements.

Calgary, Alberta, Canada

Calgary, Alberta, Canada

• Examined digital marketing channels’ performance and KPIs for 7 clients, mainly within the real estate industry.
• Delivered around 300 daily, weekly and monthly reports, analyzing data to present marketing and business metrics, as well as providing recommendations on digital marketing strategies.
• Collaborated with the CRM and Marketing Automation project to integrate platforms, automate processes, analyze data and optimize marketing channels’ strategies.
• Designed and implemented 6 dashboards for 3 clients, integrating multiple platforms to automate data and provide information in real-time.
• Supported the team in developing the Annual Marketing Plan and reviewing it every quarter, delivering reports with the main achievements. Among the results throughout 1 year, the marketing team reached over 600K.
• Audited the website using digital marketing tools, analyzing data and providing recommendations for the new layout based on SEO best practices, UX experience and Inbound Marketing Strategy.

Calgary, Alberta, Canada

• Examined digital marketing channels’ performance and KPIs for 7 clients, mainly within the real estate industry.
• Delivered around 300 daily, weekly and monthly reports, analyzing data to present marketing and business metrics, as well as providing recommendations on digital marketing strategies.
• Collaborated with the CRM and Marketing Automation project to integrate platforms, automate processes, analyze data and optimize marketing channels’ strategies.
• Designed and implemented 6 dashboards for 3 clients, integrating multiple platforms to automate data and provide information in real-time.
• Supported the team in developing the Annual Marketing Plan and reviewing it every quarter, delivering reports with the main achievements. Among the results throughout 1 year, the marketing team reached over 600K.
• Audited the website using digital marketing tools, analyzing data and providing recommendations for the new layout based on SEO best practices, UX experience and Inbound Marketing Strategy.

Florianópolis Area, Brazil

• Managed B2B educational projects and ensured the expected gross revenue of over $ 250,000 and budget forecast.
• Presented the projects kickoff meetings to clients and team members with the planned scope, goals, budget, deadlines and resources.
• Coordinated the creative team’s project assignments, guaranteeing its delivery by following the planned scope, deadlines, costs, resources and quality.
• Developed a consulting guide and presented strategies to implement in the project manager’s Onboarding process.

Florianópolis Area, Brazil

• Managed educational projects to deliver e-Learnings for employees, customers and partners, guaranteeing their satisfaction and effectiveness through surveys, interviews and KPIs.
• Structured the Learning & Development department’s processes to create courses offered to employees, customers and partners.
• Designed and produced content for 10 e-Learnings and workshops to empower more than 7,000 professionals in the fields of Marketing, Sales, Customer Success and Management.
• Developed and implemented a Communication Plan for the courses' release. Analyzed the achieved results to support the strategic decision making related to the company’s goals.
• Hosted customers and partners in the company’s conferences, presenting courses and interviewing target groups to develop new training programs aligned with their needs.
• Collaborated in the Business Plan through market research and benchmarking, in partnership with the University of Berkeley (California, USA).

Florianópolis Area, Brazil

• Managed a portfolio of more than 100 partners marketing agencies to develop new business, supporting all the sales processes and ensuring the sales goals achievement.
• Attained $ 250,000 in Annual Recurring Revenue (ARR) through more than 150 sales of digital marketing projects.
• Provided consulting services for partners about Inbound Marketing methodology, Inbound Sales process, business models, team structuring, services pricing and sales presentations.
• Created content and tools to share with partners and support them in their sales process.

Florianópolis Area, Brazil

• Cooperated with the software Audaces Idea release, creating marketing campaigns, content for Inbound Marketing strategy and tutorial videos.
• Managed an educational project for the software Audaces Idea, through its free version offered worldwide to empower professionals in the sector.
• Created a Communication Plan for national and international markets, developing marketing campaigns, emails and a knowledge base for 4,000 subscribers of the free tool.
• Presented 10 talks and workshops about the software Audaces Idea for students and teachers from different institutions across the country.
• Developed strategic partnerships with educational institutions to create content and tutorial videos about the software Audaces Idea in English, Spanish and Portuguese languages.
• Delivered 2 successful cases with the educational project’s results.

Florianópolis Area, Brazil

• Produced content for different marketing channels and developed Landing Pages for Lead generation, through Inbound Marketing methodology.
• Optimized content produced with SEO tools.
• Produced scripts, recorded audios and edited videos for marketing campaigns.
• Developed management tools to analyze the results of marketing campaigns.

Florianópolis Area, Brazil

• Managed the business, including administrative procedures, budgeting, cost control, food pricing, supplies purchasing, market research, branding, partnerships and decision making.
• Planned digital marketing strategies and advertising on social media to attract customers.
• Researched products available on the market to develop new business opportunities.
• Performed customer service, answering calls and e-mails, guaranteeing their satisfaction.
• Sold pastries for bakeries, hotels, weddings, birthdays, events and several customers.

Florianópolis Area, Brazil

• Identified new business opportunities to the company’s Public Management Unit and delivered to sales representatives.
• Collaborated in commercial meetings with prospects, supporting the sales processes.
• Analyzed the sales funnel and monthly results, through Salesforce CRM.
• Executed market research to evaluate a Business Intelligence implementation in the commercial department.

Florianópolis Area, Brazil

• Performed press office services for technological companies, delivering press releases production, results analysis and customer service.
• Developed a Marketing Plan and an action plan spreadsheet.

Florianópolis Area, Brazil

• Executed customer service in the booking department.
• Collaborated in the commercial department, issuing sales reports.

Florianópolis Area, Brazil

• Negotiated proposals for consulting services in business administration for small entrepreneurs.
• Implemented consulting projects and applied market researches.
• Collaborated in the company’s strategic planning.

Mba In Business Management, Business Administration And Management, General

Bachelor Of Business Administration (Bba)

Activities and Societies: Junior Enterprise• Executed business consulting for small entrepreneurs as a university student.