• Coordinated an exclusive interview with Mexican President Andrés Manuel López Obrador for CBS’s 60 Minutes, providing simultaneous translation services.• Scaled a travel influencer platform to over 300k followers, enhancing brand visibility and engagement across Instagram, Facebook, and a travel blog (viajerosocultos.com).• Implemented best practices in social media marketing, SEO, and creative marketing services.• Directed operations across La Merca Factory and La Merca Travel, driving overall business success.

• Developed, operated, and executed all parts of marketing campaigns resulting in a 16%-24% increase in sales to $46M MXN ($2.2M USD) annually.• Ensured seamless and timely production of television programs: including all local news programs, Notivisa, ExpresionEs Multi-Plataforma (Radio, TV, Web, and Newspaper), and morning show Hola Mexicali in approximately 2,060 hours of content annually for Television, Social Media, and Multiplatform Technologies.• Produced and generated Social Media Content generating more than 1,200 hours annually resulting in a 65% increase in digital audience.• Conceptualized and executed content for News, Entertainment, and Commercial purposes.• Established relationships with government officials, strategic partners, and business & unionleaders on both sides of the US-Mexico Border.• Prepared, arranged and edited production material, including the use of graphics and prerecorded video clips using Sony Vegas Pro, iMovie, and Adobe Photoshop.• Collected data of our market by personally going door-to-door and hearing directly from consumer via survey.• Prepared reports and budgets of yearly impact of marketing and production activities.• Hired studio production staff as required.

• Developed and implemented highly innovative and impactful promotional packages that effectively captured target audience attention and drove results.• Demonstrated exceptional organizational skills in planning and executing comprehensive marketing campaigns, ensuring seamless coordination of all elements to maximize campaign effectiveness.• Utilized creative design expertise to develop visually compelling commercials for TV programming, effectively conveying brand messages and captivating viewers.• Successfully created and produced television commercials for renowned brands and attractions, including Midway Museum, McDonald's, Legoland, Knott's Berry Farm, Six Flags Magic Mountain, and Disneyland Resorts, contributing to their brand awareness and business growth.