Production Director
Distrito Federal, Mx
• Developed, operated, and executed all parts of marketing campaigns resulting in a 16%-24% increase in sales to $46M MXN ($2.2M USD) annually.• Ensured seamless and timely production of television programs: including all local news programs, Notivisa, ExpresionEs Multi-Plataforma (Radio, TV, Web, and Newspaper), and morning show Hola Mexicali in approximately 2,060 hours of content annually for Television, Social Media, and Multiplatform Technologies.• Produced and generated Social Media Content generating more than 1,200 hours annually resulting in a 65% increase in digital audience.• Conceptualized and executed content for News, Entertainment, and Commercial purposes.• Established relationships with government officials, strategic partners, and business & unionleaders on both sides of the US-Mexico Border.• Prepared, arranged and edited production material, including the use of graphics and prerecorded video clips using Sony Vegas Pro, iMovie, and Adobe Photoshop.• Collected data of our market by personally going door-to-door and hearing directly from consumer via survey.• Prepared reports and budgets of yearly impact of marketing and production activities.• Hired studio production staff as required.
