Beatriz Laszlo Email & Phone Number

Lisboa, Portugal

@Global Credit Card Products | Core CC features

São Paulo, Brasil

@Credit Card Segments | Upmarket- Guide business decisions by providing strategic consumer and market insights, helping Nubank to find the best solution through multiple sources of data;- Responsible for several projects within the squads;- Planning and management of product discoveries, from the brief to the delivery of results (qual, quant, social listening, trends);- Partner with PMMs, PMs, PDs, BAs and engineers to deliver addressable and actionable insights;- Customer experience and NPS initiatives for credit teamKey achievementsUltravioleta iterations on waitlist and adoption blockersHow to disrupt the market and serve Best in Class credit card for the Upmarket

Cajamar, São Paulo, Brasil

@ Data & Insights LAB | Relationship HUB - Responsible for research project routines on the boardRelationship, in which the main focus was the network of resellers;- Conducting design sprints: prototyping and ideation of improvements in the board's processes;- Development of strategic planning for research and projects 2021;- Monitoring of operational indicators;- Participation in the program: continuous improvement and insight management.Key achievementsStructured the research area of the HUB; Idealized and put into practice the program of management and distribution of insights.

São Paulo E Região, Brasil

@SMX - Online Communities & Social Intelligence- Planning and management of Social Intelligence studies and Online Communities (Ad hoc: Qualitative and Quantitative), from the proposal to the delivery of results to the client;- Analysis of secondary data to aid in development of strategy.Key clientsAvon, Didi Chuxing, Itaú, Facebook, Sanofi.Key achievementsDevelopment and execution of processes and training in online communities; Leadership in the dissemination program for knowledge between analysts and interns; Leadership in the Committee of Diversity, management of the Women's pack.

São Paulo E Região, Brasil

@SMX - Online Communities & Social Intelligence- Planning and management of Social Intelligence studies and Online Communities (Ad hoc: Qualitative and Quantitative), from the proposal to the delivery of results to the client;- Analysis of secondary data to aid in development of strategy.Key clientsNatura, Leroy Merlin, Itaú, Sanofi.

São Paulo E Região, Brasil

@Marketing & Innovation- Assistance in the development of quantitative research from the proposal to the delivery of results to the client;- Creation of analysis layout: graphs and tables;- Conducting pre-analysis.- Analysis of secondary data to aid in development of strategy.Key clientsAmBev, Pepsico, Sanofi

São Paulo E Região, Brasil

Scientific Initiation Project supervised by Antonio Roberto Chiachiri Filho carried out at the Interdisciplinary Research Center (CIP).The research: Digital Communication and Participatory Culture in Digital Social Media: Avon Case Study

São Paulo E Região, Brasil

@CRM LATAM- Database management;- Development of customized reports and statistics performance on Tableau;- Support for organizing external events;- Coordination of +10 freelancers for base update;- Support in the preparation and monitoring of the email flow according to the life cycle of McKinsey campaigns.Key achievementsResponsible for coordinating the significant increase in the firm's CRM base; Segmentation strategy at McKinsey Digital event.

São Paulo, Brasil

São Paulo, Brasil

Santo André, São Paulo, Brasil

Social Communication, Public Relations

Activities and Societies: - Participante da mesa de discussão da palestra magna com Paulo Nassar.

Psychology - Leave Of Absence