- Responsible for leading and managing Beck’s Cultural Marketing Strategy - Leading agencies and partners to nurture and engage our brand community (digital and social)- Branded content insights and development- Sponsor events and cultural projects- Connect and engage with music and arts stakeholders pursuing long-term partnerships

- Develop the music branded content strategy for Budweiser in Brazil- Mapping trends, cultural movements and connecting them and the brand’s values- Adapting the global strategy and initiatives to the Brazilian cultural context- Partner with artists, labels and music producers to develop projects connecting their interests to the brand's - Sponsor events and cultural projects- Development and management of brand events for Lollapalooza Brazil and the 2022 FIFA World Cup

- Responsible for leading and managing Stella Artois’ Cultural Marketing Strategy - Leading local teams, agencies and partners to nurture and engage our brand community (digital and social) across Brazil- Branded content insights and development- Connect and engage with food and fashion stakeholders pursuing long-term partnerships- Development and management of brand events - Sponsor tailor made events

Brands: Budweiser, Stella Artois, Corona, Beck's, Colorado, Hoegaarden.

The media collective is responsible for the official photographic coverage of the most important music festivals in Brazil, Rock in Rio and Lollapalooza, and also also creates projects, content and events for major brands like Coca-Cola, Ambev, Nike, Adidas, Puma and Farm. I was invited to improve the identity and coordinate I Hate Flash's content section, called Zine. I produce and edit independent articles focused on youth culture and also colaborate with big brands and agencies to develop exclusive and effective branded content on our platform.On the first year, Zine's audience increased by 45%.

Inside one of the main Brazilian jewelry brands, I developed communication materials, took care of press relationship and managed and created content for the brand's social media channels.I also designed marketing strategies, in which planning and producing events to promote the new collections and improve the relationship with clients was one of the cornerstones.

At this agency, dedicated to artistic careers management, I worked with strategic communications planning for some of the main Brazilian actors, like Bruno Gagliasso, Chay Suede and Fernanda Paes Leme, taking care of their image management through press and social media platforms.I also had the opportunity to improve my production, marketing and publicity skills.

As a News reporter at Jornal Extra's, I worked on a lot of fields inside the newspaper digital department. I wrote articles for the website about Daily Matters, International Affairs and Entertainment.

As a copywriter and PR, my main focus was the relationship with media vehicles aiming to include our clients' on articles. I created press releases, supported clients on interviews and also planned marketing strategies for the brands we worked with.

After working at Jornal do Brasil, I continued my partnership with Heloisa Tolipan to develop her own website. Besides designing the site's identity, I wrote articles and edited the sections about People and Fashion and coordinated the content made by our collaborators and interns.

Partybusters was an independent website about Rio de Janeiro's alternative youth culture that talked about Fashion, Music and Nightlife. As a member of the Nightlife team, I wrote weekly articles about Rio's underground scene, interviewed DJs, producers, musicians and fans about the most important parties, concerts and exhibitions in town.PartyBusters became a reference and, in 2012, was awarded as The Best Website About Nightlife on Prêmio Noite Rio, promoted by Sesi Cultural.

I started my professional journey as an intern and, later on, news reporter on Heloisa Tolipan's column on Jornal do Brasil, right after the vehicle's transition to a 100% digital platform. Throughout the two and a half years that I've worked there, I wrote articles about Fashion, Music, Culture and Lifestyle for the digital column and also Heloisa's extinct blog. I've also had the opportunity to cover some of the country's most important events , like Rio's Carnival Parade, São Paulo Fashion Week, Fashion Rio and Rock in Rio, and interviwed worldwide famous artists, like Reese Witherspoon, Justin Timberlake, Tom Cruise, Vincent Cassel e Robert Downey Jr.