Beatriz Moraes Email & Phone Number

São Paulo, Brazil

São Paulo, Brasil

At FCL, I am responsible for 3 different BUs: Rádio Gazeta FM, Faculdade Cásper Líbero and Fundação Cásper Líbero. In each account, I work creating strategies for each social network, monitoring the performance of actions taken and developing exclusive content projects for the web. I also support Senior in managing people and activities, preparing briefings, organizing monthly brainstorms and implementing new processes in the team.So far, among the achievements made, I highlight the coverage of the College's Summer and Winter Entrance Examinations, with campaign planning for publicity, institutional video production and regular implementation of SEO texts on the website. I also created the first exclusive video project for the Cásper Líbero Foundation YouTube channel, and I produce Employer Branding content for LinkedIn and other brand networks.

I was a partner of the agency in several projects, through the production of texts for brandbooks, communication planning for e-mail marketing, SEO writing and more.

São Paulo, Brasil

Social media content planning (Instagram, Twitter, Facebook) and live coverage of different e-Sports championships, such as Fifa Best, Warzone Call of Duty, Clutch CS:GO and Rainbow 6. I was responsible for producing briefings and texts for the networks, following the matches in real time and scheduling all the promotion of the championships.In addition, I also participated in the coverage of UCCONX, an event aimed at the gamer audience that had illustrious participations, such as Rupert Grint and Ian Somerhalder. I also scheduled the promotion on the networks about the event, announced in real time the finals that took place in person and monitored the repercussion in the comments.

São Paulo

I worked as a Digital Communication Analyst, being responsible for the shows "Mulheres", "Você Bonita" and "Revista da Cidade" social media. Among my functions, I supervised the interns, carried out training and optimized the content already published on the website in order to feed social networks and generate monetization.During my tenure, I increased Mulheres's Twitter and Facebook Watch revenue by more than 30%, and brought significant growth to the other pages of the programs as well, with excerpts of interviews adapted for the platforms and configured in SEO. I also managed the publications on the website of each show, made performance reports and participated in the agenda meetings with the productions.

During my first six months at the growwW agency, I was responsible for planning the editorial calendar for clients from different segments. My scope was to participate in meetings with the heads of the accounts, understand the need and produce content for social networks (Instagram, Facebook, LinkedIn, Twitter and TikTok). In addition to planning and designing the briefing, I was also the copywriter of the texts published.Afterwards, I also started producing blogposts for the agency and some specific clients, planning and writing newsletters and email marketing, in addition to being responsible for some really cool projects, such as scripting and creative direction of corporate videos. I followed recording diaries, directed scenes and made storyboards.Accounts served: Imobiliária Cardinalli, Imobiliária Guaíra, Aplanet, Ergil, Dinamica Energia Solar, HidrautecSP, TrackerUp and AllPet, in addition to growwW's own networks.

São Paulo, Brasil

At Vestem, I was responsible for producing content to publicize the brand both in Brazil and in the United States for retail, and nationally for wholesale. In addition to contacting influencers, requesting media kits and negotiating actions for social networks, I also booked locations, photographers, models and covered photo shoots for campaigns for different types of collections for the fitness fashion brand.I was responsible for launching Double You, Summer Collection, Black Friday 2020, Cyber ​​Week, Alto Verão Collection, both in designing launches on digital platforms, planning feeds and various content, and monitoring customer feedback. I did actions with celebrities like Scheila Carvalho, Mariana Goldfab, Erika Schnider and more.

São Paulo E Região, Brasil

No Núcleo de Mídias Digitais da TV Gazeta, eu era responsável por fazer a cobertura em real time das pautas ao vivo de diferentes programas (no Twitter, Instagram e Facebook), tirar as fotos dos convidados, postar nos stories conteúdos diversos, criar memes, gravar vídeos com artistas (como Gloria Groove, Dan Stulbach, Gretchen, Joelma e mais), ter contato com os telespectadores respondendo perguntas e gerando engajamento, além de realizar edições de vídeo das pautas via ferramentas da Adobe, criar thumbnails e distribuir os conteúdos no YouTube do programa e no site da TV Gazeta.Experiência nos programas de TV:* Revista da Cidade - de Janeiro a Julho de 2018: Programa matinal apresentado por Regiane Tápias, com participação de Gabriel Perline e que abordava diversos temas, como pautas de saúde, segurança, fofoca, receitas e mais.* Cozinha Amiga - de Janeiro a Setembro de 2018: Programa vespertino que era apresentado por diversos chefs de cozinha renomados, além de ex Masterchefs.* Mulheres - de Agosto de 2018 a Dezembro de 2019: Programa vespertino de 4 horas de duração ao vivo, apresentado por Regina Volpato, com notícias de fofoca por Fefito, Tia e diversas participações especiais musicais, culinárias, dentre outras entrevistas.

Osasco, São Paulo, Brasil

Ainda no Bradesco, tirei a certificação CPA-10 e me tornei Especialista Financeira no Departamento de Canais Digitais, após um treinamento de 3 meses sobre produtos e serviços bancários. Fui também treinada em oratória e com a fonoaudióloga para aprimorar meu atendimento, e além do contato via telefone, também resolvia conflitos e vendia os produtos bancários via chat.

Bradesco Unibrad

Iniciei minha carreira em Osasco, no Banco Bradesco, trabalhando na UniBrad (Universidade Corporativa Bradesco), planejando eventos de cursos profissionalizantes e revisando redações de executivos. Era responsável pela agenda de treinamentos, disparo de e-mails com convites e lembretes, reserva de salas de aula, hotéis e passagens aéreas para palestrantes e colaboradores da empresa, bem como revisão de provas e disparo de notas no sistema interno. Também realizava pesquisas de satisfação e enviava relatórios para os responsáveis.

Bacharelado Em Jornalismo, Comunicação Social

Pós-Graduação, Storytelling E Escrita Criativa

Tecnólogo, Edição Audiovisual

- Development of technical skills; - Knowledge of post-production; - Extensive experience with Adobe tools.

Educação Infantil, Ensino Fundamental E Ensino Médio