Beatriz Cordeiro Email & Phone Number

Local Beauties HSC & Body Iberia Market

Go-to-Market and Product Positioning - Collaborated with Sales, Subject Matter Experts (SMEs), and Product teams to orchestrate the creation of sales enablement collateral centered around our core platform components.Customer Marketing - Spearheaded initiatives to drive increased traffic to the support portal, fostering improved customer communication through effective cross-functional collaboration.Ideal Customer Profile & Buyer Personas - Played a pivotal role in enhancing the ideal customer profile and refining Buyer Personas to optimize marketing strategies.Project Management - Led the comprehensive research and strategic development for the "Fraud Net-Zero" project, a groundbreaking solution poised to redefine the landscape of fraud management and prevention. - Orchestrated and managed analyst relations calendar and activities to ensure seamless engagement. - Contributed to Confluence Knowledge Management, enhancing organizational knowledge-sharing processes.

Lisboa, Portugal

Conducted thorough market research to identify target consumers and their needs, providing valuable insights for strategic planning. Development of a comprehensive marketing plan focused on enhancing brand awareness. Leveraging various channels to effectively communicate our brand message, resulting in increased visibility and engagement (Instagram and Linkedin). Creation and execution of impactful email marketing campaigns, driving higher engagement and conversion rates through targeted content and segmentation strategies. Design and implementation of a state-of-the-art Careers Website. Handling the architecture, implementing SEO best practices, and integrating market research insights to optimize user experience and drive candidate interest.

Master'S Degree, Marketing

Relevant Courses: -Consumer Marketing -Consumer and Marketing Analytics -Retail Management and E-commerce -Marketing Strategy -Brand.

Bachelor'S Degree, Social And Cultural Communication, Major In Organizational Communication

Relevant Courses: -Organizational Communication -Marketing and Advertising -Public Relations -Web Design -Media Law and Fundamental Rights.

Education record