Beatriz Pavon Email and Phone Number
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Overseeing Consumer centric Brand building, Communications, Events, Sponsorships, Media Relations, Digital & Innovation Marketing, Influencer outreach, branded content and on and off ATL & BTL campaigns. Delivering ground breaking results across Europe, resonating to audiences & generating sales. Experienced, proactive, with a mix of strategic planning & creative out of the box mindset. Expert in:- Project management;- Creative storytelling;- Development of branded PR, TV & digital assets, both still images and video content;- Data, insigths & Key Performance Indicators: measurement of results, Share of Voice, brand fame and ROI;- Handling multiple projects and priorities and organizing teams of more than 20 members, and budgets' allocations;- Creating 360° campaigns, with earned and paid content, owned media, native advertisement, media partnerships, key partnerships and sponsorships, collaborations, and licensing;- Developing and executing on-going campaigns, as well as one-shot projects, events and wow actions, with high quality, speed and forward planning;- Sponsorship deals & Intelectual property rights.I have led International campaigns across Europe, maximizing budgets, organizing teams, and leading European PR & Advertising agencies.Among projects executed for clients, Pernod Ricard's platform "Londonize by Beefeater". Participating in massive events like Beefeater London Market, bringing the main London markets to Spain. And transforming Madrid's Soho into Havana for Havana Club.And for Corona Extra beer, led the European CSR project "Save the Beach" with the first garbage hotel in history or for Corega taking 50 grandparents for 24 hours of partying to Ibiza or for Tropicana having the Jackass members riddled with orange blows.Also, for Diageo company in Southern Europe, created and executed impresive campaigns for Johnnie Walker, Baileys and Tanqueray. All of which have won prestigious Awards: - Best In Food 2022: Gold for Best Experience for Baileys and Silver for Johnnie Walker- Eventoplus 2021 & 20: Best Comms of Event for Baileys & Best PR Event for Tanqueray No. TEN - Best Award 2020: Best Shopper Marketing - FIP: Grand Prix & 7 Gold awards in 2019 and 2021 and Great Jury Award for Best Brand Experience 2020- El Ojo Iberoamérica: Gold Award 2010- El Sol: PR Grand Prix.Have implemented great campaigns with celebrities such as Jamie Cullum, Jude Law, David Beckham, Bar Refaeli, Jade Jagger or Helena Christensen. And secured talent for local ATL and BTL campaings with Paco León, Dani Martín, Dani Rovira, etc.
Freelance
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Freelance Project Leader And Comms And Brand Pr - Senior Consultant - English And SpanishFreelanceMadrid, Es
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Freelance Comms And Brand Pr Senior Consultant English / SpanishFreelance Jan 2023 - PresentMadrid, Comunidad De Madrid, EspañaHighly experienced in PR, Comms, Events and BTL campaigns, Influencer Marketing, 360 actions & Talent endorsement.Expert level in KPIs setting, identifying business objectives, strategies & key initiatives, by using real insights and key learnings to deliver targets.Developing Comms plans which support of strategic principles, in connection with advertising, media, consumer promotions, etc. Analysis of trends and initiatives that help brands and companies to understand consumer behavior, strategic alignment and impact.Up-to-date with Comms industries' news and always looking for emerging and up & coming trends, best practices, and most suited influencers or talents for consumer PR, and social media actions, directed to improve awareness and sales.
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Events And Social Media Senior ManagerMousee Dec 2022 - PresentMadrid, Comunidad De Madrid, EspañaAccount management and social media coordination of different projects, among others, the launch of "Ocean us" International Foundation, who aims to rebuild the world's oceans for the next generation, and of external and internal events, CSR and volunteer programmes of American Real State company JLL in Spain (Madrid and Barcelona).
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International Pr ManagerEl Señor Goldwind Nov 2008 - PresentMadrid Y Alrededores, España- El Señor Goldwind is an agency specialized in non-conventional events, PR stunts and consumer PR and development of Brand PR strategies.- Coordinating PR agencies in London, Berlin, Milan and Dublin.- Overseeing the organization of the coverage of mass media of events and actions, establishing a quality network of journalists contacts & providers of great AV assets.- Constantly researching on PR and unconventional marketing trends to deliver hihg impact storytelling for campaigns building saliency and meaning for consumer brands.Working for brands such as:- Corona Extra (Coronita) beer for Europe, creating their SCR campaign "Save the Beach"- Pernod Ricard Spain (Chivas Studio for Chivas Regal, Londonize by Beefeater, Havana Club, Absolute...)- NH Hotels, Volkswagen, etc.At this job, besides being recognized by Festivals such as Cannes, El Sol and El Ojo de Iberoamérica, we achieved some of the best possible results in the PR industry in Spain.- Cases: https://vimeo.com/78003218?from=outro-local (Corona Save The Beach)https://vimeo.com/78003157 (Chivas Studio)https://vimeo.com/78003285 (Londonize by Beefeater) -
Business LeaderMomentum Worldwide Oct 2023 - Mar 2024Madrid, Comunidad De Madrid, EspañaResponsible for the planning, development and implementation of marketing strategies, sponsorships, partnerships and media partnerships, marketing communications and public relations strategies externally for Spain and Portugal. -
Senior Manager Consumer Pr At Newlink Spain (Globally)Newlink Spain Oct 2015 - Mar 2023Madrid Y Alrededores, EspañaSenior Manager at Globally, Lifestyle PR division of Newlink, one of Spain’s leading PR & Communications agencies. Experienced in storytelling, 360 campaigns, events and actions, media relations, and also paid content and Influencer's and Digital Marketing strategies, licensing agreements & co-marketing, as part of wide connected 360° plans. - Developing 360° pitches & connected ATL & BTL campaigns.- Executing PR & marketing actions aimed at building Brand Fame, with a high return on investment (ROI), talkability and visibility, and high effeciency rates across Europe. - Organizing launchings of new products & excess share of fame activations and strategies.- Executing 360° plans with high attention to detail, proyect and budget control, from creative ideas to implementation and amplification with strong management skills.- Applying digital marketing strategies and building big and impactful influencer marketing campaigns to promote brand awareness, talkability and also driving to sales.- Generating off and online traditional media earned and paid parternships with branded content to amplify across all platforms, including social media, delivering top noch coverage and high volume of impressions in today’s multimedia landscape. - Managing an enthusiastic multidisciplinary team and also in connection with other agencies in charge of media planning, community management and creative agencies.- Strong focus on creativity and high-level of storytelling skills.In charge of accounts like Diageo portfolio: among others, Johnnie Walker, Baileys, Tanqueray and J&B brands in Spain and Portugal. -
International Pr And Social Media ConsultantUp & Coming Jan 2010 - May 2014Madrid - Santiago De Chile - Brussels- PR direction and organization of events, creating PR strategies, supervising audiovisual projects, and designing branded content- Delivering succesfull and integrated campaigns for International organizations, companies, entrepeneurs and NGOs. - Success case study: generating more than 700 clips in mass media with environmental campaign Fish Fight in Spain. The client is Bafta winner TV production company Keo Films, based in Lodon. Media results: https://m.youtube.com/watch?v=BgShbRuYUdA- PR strategies for other clients, such as ICEX (Spanish Institute of Foreign Trade), NGOs such as the Environmental Justice Foundation, Concern Worldwide and Welthungerhilfe, BBC channel and Euronews, among others. -
Editor In EnglishUnited Nations Jun 2004 - Nov 2004New York, UsaIn 2004, I lived and worked in New York city, working as an Editor for journal UN Chronicle, at the Department of Public Information of the United Nations HQs. -
EditorDiario Abc 2000 - 2002Madrid Y Alrededores, EspañaEditing texts for Culture and Science Sections of the National daily newspaper.
Beatriz Pavon Skills
Beatriz Pavon Education Details
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Ma Programme -
Journalism -
Communications -
English Literature -
Cultural Studies
Frequently Asked Questions about Beatriz Pavon
What company does Beatriz Pavon work for?
Beatriz Pavon works for Freelance
What is Beatriz Pavon's role at the current company?
Beatriz Pavon's current role is Freelance Project leader and Comms and Brand PR - Senior Consultant - English and Spanish.
What is Beatriz Pavon's email address?
Beatriz Pavon's email address is be****@****ail.com
What schools did Beatriz Pavon attend?
Beatriz Pavon attended Universiteit Van Amsterdam, Universidad Complutense De Madrid, Vrije Universiteit Brussel, Saint Louis University, Madrid Campus, Utrecht University.
What are some of Beatriz Pavon's interests?
Beatriz Pavon has interest in Education.
What skills is Beatriz Pavon known for?
Beatriz Pavon has skills like Redes Sociales, Comunicaciones Empresariales, Publicidad, Comunicados De Prensa, Publicidad En Internet, Social Media, Periodismo, Public Relations, Mercadotecnia, Journalism, Comunicaciones De Marketing, Relaciones Internacionales.
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