Beatriz R.

Beatriz R. Email and Phone Number

Research Manager and Brand Strategist @ Ideria Insights
Barcelona, CT, ES
Beatriz R.'s Location
Barcelona, Catalonia, Spain, Spain
Beatriz R.'s Contact Details

Beatriz R. personal email

n/a
About Beatriz R.

My work focuses in human insights research applied to Innovation & Brand Strategy: My daily mission consists in detect bright insights to transform them into opportunites to significantly connect brands & services with costumers. Currently leading Projects & managing teams in qualitative & trends research, Creativity & Innovation processes, User experience or Brand building projects. Local & European ScopeCurrently I lead the course of Qualitative Methodologies in the Degree of Advertisement and Public Relations in UPF University (Barcelona) and collaborate teaching User Research courses in diferent Masters Degrees in Instituto Europeo di Design Backgroung in Psychology and specialized in marketing research with a MA in Strategic Planning & Brand Building.

Beatriz R.'s Current Company Details
Ideria Insights

Ideria Insights

View
Research Manager and Brand Strategist
Barcelona, CT, ES
Website:
ideria.net
Employees:
7
Beatriz R. Work Experience Details
  • Ideria Insights
    Research Manager And Brand Strategist
    Ideria Insights
    Barcelona, Ct, Es
    View
  • Ideria Insights
    Research Manager & Brand Strategist
    Ideria Insights Jan 2016 - Present
    Barcelona Y Alrededores, España
    Leading Projects & teams in Qualitative & Trends Research, Innovation and Brand Strategy. My daily job consists coordinate team work and manage the relation with the client in Projects oriented to detect consumer insights & obtain Market Scenarios to identify new opportunities for the Brand. I am involved in client management, Project Design, fieldwork, Diagnosis & Future strategies. My daily tools go from the classic ones, to innovation & creativity processes or digital tools.
    View
  • Universitat Pompeu Fabra - Barcelona
    Associated Lecturer: Qualitative Methodologies At Advertisement & Public Relations Degree
    Universitat Pompeu Fabra - Barcelona Oct 2018 - Present
    Barcelona
    Asignatura: Qualitative Methodologies
    View
  • Ied Barcelona
    Associated Lecturer User Research At Ma Brand Design & Management & Postgraduate In Trends Research
    Ied Barcelona Mar 2012 - Present
    Barcelona Y Alrededores, España
    View
  • Lci Education
    Marketing & Communication
    Lci Education Nov 2013 - Dec 2015
    LCI Education is an International Design School. arketing strategy, advertising and communication. Planning and execution of annual Marketing and Communication campaignsTarget and competitive environment studies. .
    View
  • Freelance
    Trends Analyst. Independent Consulting
    Freelance Jan 2012 - Dec 2014
    Trend Analysis and Opportunity ScenarioProject Design & managementFieldwork: Ethnography, interviews, focus groups, online communities.Analysis: Detection, description, and trends traceability. Strategy: Detection of Opportunity Scenario and Strategy DevelopmentAreas: Mass Market, Fashion, urban trends & contracultures, retail, food&beverages.
  • Synovate
    Qualitative Analyst
    Synovate May 2007 - May 2011
    Barcelona Y Alrededores, España
    360º Research: Proposal - Fieldwork - Analysis - Reporting - Final Presentation.Qual methodologies, Creative & innovation WorkshopsProjective and co-creative Techniques SpecialistCensydiam Model Specialist
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Beatriz R. Education Details

Frequently Asked Questions about Beatriz R.

What company does Beatriz R. work for?

Beatriz R. works for Ideria Insights

What is Beatriz R.'s role at the current company?

Beatriz R.'s current role is Research Manager and Brand Strategist.

What is Beatriz R.'s email address?

Beatriz R.'s email address is be****@****upf.edu

What schools did Beatriz R. attend?

Beatriz R. attended Universitat De Barcelona, Universitat Pompeu Fabra, Elisava Facultat De Disseny I Enginyeria De Barcelona, Elisava Facultat De Disseny I Enginyeria De Barcelona, Monográfico: Sociología A Historia De La Moda, Lci Barcelona, University Of The Arts London, Lci Barcelona, Visualthinkingbarcelona, Introducción Al Community Management, Postgrado Psicopatología.

Who are Beatriz R.'s colleagues?

Beatriz R.'s colleagues are Toni Parra, Herminia Iserte Bersabe, Elkin Alfonso Pacheco Ortega, Monica Y., Júlia Joaquín I Lluís.

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