Beatriz Spira Email & Phone Number

São Paulo, SP, BR

São Paulo, Brazil

• Developed and executed marketing and communication strategies for ten Delta Energy companies across various segments.
• Led as interim CMO at LUZ (sualuz.com.br), a digital energy provider, driving growth in both B2B and B2C markets.
• Implemented innovative marketing campaigns to increase brand visibility and market share.
• Responsible for Branding, Social Media and Website Content, Growth, BI, and CRM.
• Managing a multidisciplinary team focused on growth and performance.
• Generating digital leads for energy purchases.

* Planning and execution of full Marketing Strategy, incluiding PR, Branding, Content Management, Advertising and Events.* Enhance health products and services, reinforcing Sírio-Libanês excellence.* Manage all digital assets and content strategy in order to increase awareness, consideration and conversion.* Intensify the relationship and ensure the best.

• Direct and manage all marketing activities - strategize and implement the optimal mix of marketing; identify the most effective message, value proposition, channels and calls to action for UOL CS corporate and UOL.
• Oversee and manage PR strategy and brand events;
• Track, optimize and lead digital campaigns,as well as overall ROI measurement.

São Paulo, Brasil

*Planning and executing the marketing strategies for IP´s and franchise portfolio of WB Home Video and WB Games in Brazil including campaigns to launch SVOD and AVOD products;*Apply strategic marketing frameworks, methodologies and best practices on advertising, PR, trade, CRM, e-mail marketing, events and social media content strategy in support of.

São Paulo Area, Brazil

• Developed and executed communication strategies, branding, advertising, events, and partnerships for Azul Linhas Aéreas Brasileiras.
• Implemented branding actions leading to Azul being named the BEST airline in the world by Trip Advisor in 2020.
• Negotiated and implemented promotional deals with third-party companies and media partners to drive mutual benefits and monitored results and KPIs.

São Paulo E Região, Brasil

As a Marketing Coordinator at LYCRA® brand, I spearheaded communication management, digital channel oversight, and budget allocation. My focus on SEO strategy optimization led to increased organic visits and conversions. I also orchestrated a highly successful 360° campaign that significantly boosted brand ratings.

São Paulo Area, Brazil

• Developed annual marketing strategy for Marie Claire Brazil, focusing on product management and defining commercial and communication strategies for multi-platforms.
• Managed P&L and budgets, overseeing brand extensions, licensing, pricing, distribution, and sales strategies for publicity, retail, and subscribers.

São Paulo, Brasil

* Major clients: Nasha Cosméticos (Phytoervas e Giovanna Baby),Faber Castell, Editora Abril, Duratex and Ellus.

Rio De Janeiro Area, Brazil

- Major clients: TIM - Telecom Italia, L'oreal (VICHY, La Roche Posay and Colorama/Maybelline), Ibmec ( Rio de Janeiro, Belo Horizonte and Brasília) and Glaxo SmithKlein Laboratories.

Post-Graduate, Business Management

Mba, Marketing

Post-Graduate, People Management: Leadership And People Management

Bachelor'S Degree, Psychoanalysis And Psychotherapy

Bachelor Of Business Administration (Bba), Business Administration And Management, General

Cmo Xponential Program, Marketing/Marketing Management, General