With 5 years of experience spanning various fields, includingpublic relations, commerce, and media planning, I am a proactive professional dedicated to tackling challenges with creative strategies. Currently serving as a Latam Communications Trainee at Bayer,I lead pivotal initiatives aimed at strengthening the organization's image and reputation. My responsibilities encompass press relations, event coordination, and content production for both internal (intranet, Viva Engage, and newsletter) and external (LinkedIn) platforms, focusing on corporate and institutional communications. Collaborating closely with teams across Latin America, I ensure the efficacy and alignment of our messaging.In my previous role in advertising, I spearheaded the planning and execution of approximately 20 360 campaigns, with a particular emphasis on product launches. Specializing in media and performance, I leveraged tools like Google Analytics, Meta Ads, and Google Ads to deliver optimal results. Embracing a data- driven approach, I made strategic decisions to enhance campaign performance.Outside the office, you'll likely find me exploring new adventures, whether it's trying out a new sport, engaging in art, or immersing myself in music. While not an expert in any, I thrive on discovering new hobbies and skills to embrace. I'm also up fora chat over a cup of coffee. If you're keen on discussing new opportunities, communication strategies, behavioral trends, or the latest TikTok sensations, feel free to reach out via email at Beatriz.dasillvat@gmail.com or send me a DM on LinkedIn.Skills: Campaign planning, social media management, brand development, event coordination, public relations, project management, copywriting, media planning, Google Ads, Google Analytics, Meta Ads, corporate communications, branding.