Senior Communications Analyst
Current
Jun 2024 - Present
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Beatriz Tavares Email & Phone Number
Trainee @Bayer | Branding & Communication | Brand Development | Media | Events | Strategy | Public Relations | Corporate Communication | Content
at
Bayer
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✓ Verified July 2026
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Profile completeness 86%
Current company
Role
Trainee @Bayer | Branding & Communication | Brand Development | Media | Events | Strategy | Public Relations | Corporate Communication | Content
Location
São Paulo, Brazil
Company size
Who is Beatriz Tavares? Overview
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Quick answer
Beatriz Tavares is listed as Trainee @Bayer | Branding & Communication | Brand Development | Media | Events | Strategy | Public Relations | Corporate Communication | Content at Bayer, a with 98602 employees, based in São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Beatriz Tavares.
Beatriz Tavares previously worked as Senior communications Analyst at Bayer and Trainee - Communications Latam Crop Science at Bayer. Beatriz Tavares holds Postgraduate Degree In Marketing, Management, Strategy And Value Creation from Fia Business School.
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Profile bio
About Beatriz Tavares
With 5 years of experience spanning various fields, includingpublic relations, commerce, and media planning, I am a proactive professional dedicated to tackling challenges with creative strategies. Currently serving as a Latam Communications Trainee at Bayer,I lead pivotal initiatives aimed at strengthening the organization's image and reputation. My responsibilities encompass press relations, event coordination, and content production for both internal (intranet, Viva Engage, and newsletter) and external (LinkedIn) platforms, focusing on corporate and institutional communications. Collaborating closely with teams across Latin America, I ensure the efficacy and alignment of our messaging.In my previous role in advertising, I spearheaded the planning and execution of approximately 20 360 campaigns, with a particular emphasis on product launches. Specializing in media and performance, I leveraged tools like Google Analytics, Meta Ads, and Google Ads to deliver optimal results. Embracing a data- driven approach, I made strategic decisions to enhance campaign performance.Outside the office, you'll likely find me exploring new adventures, whether it's trying out a new sport, engaging in art, or immersing myself in music. While not an expert in any, I thrive on discovering new hobbies and skills to embrace. I'm also up fora chat over a cup of coffee. If you're keen on discussing new opportunities, communication strategies, behavioral trends, or the latest TikTok sensations, feel free to reach out via email at Beatriz.dasillvat@gmail.com or send me a DM on LinkedIn.Skills: Campaign planning, social media management, brand development, event coordination, public relations, project management, copywriting, media planning, Google Ads, Google Analytics, Meta Ads, corporate communications, branding.
Current workplace
Beatriz Tavares's current company
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Bayer
6 roles
Beatriz Tavares work experience
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Trainee - Communications Latam Crop Science
- Supervisão de Comunicação LATAM: Coordenação e execução do plano de comunicação para a América Latina, alinhando stakeholders em 8 países para garantir o sucesso das atividades no prazo.- Estratégias de Comunicação Executiva: Liderança em comunicações estratégicas para o VP de Crop Science no LinkedIn e canais internos fazendo gestão de uma equipe de 3 membros, aumentando a presença no mercado em 25%.- Organização de Eventos Estratégicos: Planejamento e execução eventos focados em imagem e reputação sustentável da empresa, envolvendo jornalistas, autoridades governamentais e ONGs.- Comunicação interna: Liderança na produção de 8 edições do Crop Science Latam Town Hall em 3 países e 5 estados brasileiros, atingindo 100 participantes presenciais e 3.000 espectadores online.- Eficiência Operacional: Desenvolvimento de um projeto para reduzir custos e aumentar aprodutividade da equipe de comunicação, resultando em 34% menos processos e uma economia de R$70.000.
Feb 2023 - Aug 2024
Advertising Analyst
- Suporte na criação e execução de campanhas 360: desenvolvimento e condução de briefings, aprovações de conceitos e KVs, alinhamentos com áreas de interface, acompanhamento de cronogramas e cashflow, e análise de resultados;- Responsável pela produção e estratégia de conteúdo AON para instagram, facebook e tiktok - Alinhamento de discurso e posicionamento de marca nas redes sociais.- Lançamento de campanhas e análise de tendências digitais.- Desenvolvimento de projetos para melhorias de processos internos.- Monitoramento de resultados e análise de KPIs conforme objetivos de negócios.- Controle e gestão de verbas.
Jan 2022 - Feb 2023
Marketing Analyst
- Análise de Dados: Realização de análises semanais de dados para identificar insights, destaques e falhas, visando aprimorar estratégias futuras.- Estratégias de Outbound: Desenvolvimento e definição de estratégias e conteúdos para canais de push e email, otimizando a comunicação e engajamento com o público.- Merchandising de Site: Planejamento e programação estratégica da exposição de produtos no site para maximizar visibilidade e conversão de vendas- Análise de Dados: Coleta, análise e interpretação de grandes volumes de dados utilizando ferramentas de BI como Tableau, Power BI ou Google Data Studio.- Relatórios e Dashboards: Criação de relatórios e dashboards interativos para monitorar métricas-chave de desempenho (KPIs), proporcionando uma visão clara e em tempo real das operações e resultados de marketing.
Jun 2020 - Dec 2021
Internal Communication Intern
Managed the communication of an internal incentive campaign for sales teams at Basf. After the results of the actions, the program was expanded to 3 more countries in Latin America.Updated website content and executed email marketing strategies to promote and maintain campaign engagementCreated a sales campaign application, ensuring accurate data entry and content maintenanceCalculated sales performance metrics for qualified salespeople and compiled rankings for company-wide recognition
Aug 2019 - May 2020
Events Assistant
Jan 2019 - Aug 2019
Team & coworkers
Colleagues at Bayer
Other employees you can reach at bayer.com. View company contacts for 98602 employees →
TJ
Tony Johnson
Colleague at BayerKroonstad, Free State, South Africa
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DA
Dan Atkinson
Colleague at BayerCrossville, Tennessee, United States
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DD
Dmytro Dobrovan
Colleague at BayerNîmes, Occitanie, France
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HG
Hernan Gonzalez
Colleague at BayerZárate, Buenos Aires Province, Argentina
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MA
Marina A.
Colleague at BayerMinsk, Belarus
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LU
Lia Ulfautami
Colleague at BayerIndonesia
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JB
James Baskett
Colleague at BayerKansas City, Missouri, United States
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MI
Marco Iliceto
Colleague at BayerNaples, Campania, Italy
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UN
Uriel Nájera
Colleague at BayerBaja California, Mexico
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FH
Farid Hernández Carreón
Colleague at BayerLeón, Mexico Metropolitan Area, Mexico
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Tony Johnson
Colleague at BayerKroonstad, Free State, South Africa
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DA
Dan Atkinson
Colleague at BayerCrossville, Tennessee, United States
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DD
Dmytro Dobrovan
Colleague at BayerNîmes, Occitanie, France
View →
HG
Hernan Gonzalez
Colleague at BayerZárate, Buenos Aires Province, Argentina
View →
MA
Marina A.
Colleague at BayerMinsk, Belarus
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LU
Lia Ulfautami
Colleague at BayerIndonesia
View →
JB
James Baskett
Colleague at BayerKansas City, Missouri, United States
View →
MI
Marco Iliceto
Colleague at BayerNaples, Campania, Italy
View →
UN
Uriel Nájera
Colleague at BayerBaja California, Mexico
View →
FH
Farid Hernández Carreón
Colleague at BayerLeón, Mexico Metropolitan Area, Mexico
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3 education records
Beatriz Tavares education
Postgraduate Degree In Marketing, Management, Strategy And Value Creation
Bachelor'S Degree In Social Communication, Advertising And Publicity
Técnico, Meeting And Event Planning
FAQ
Frequently asked questions about Beatriz Tavares
Quick answers generated from the profile data available on this page.
What company does Beatriz Tavares work for?
Beatriz Tavares works for Bayer.
What is Beatriz Tavares's role at Bayer?
Beatriz Tavares is listed as Trainee @Bayer | Branding & Communication | Brand Development | Media | Events | Strategy | Public Relations | Corporate Communication | Content at Bayer.
Where is Beatriz Tavares based?
Beatriz Tavares is based in São Paulo, Brazil while working with Bayer.
What companies has Beatriz Tavares worked for?
Beatriz Tavares has worked for Bayer, Honda Brasil, Amazon, Basf, and Secretaria Municipal De Cultura De São Paulo.
Who are Beatriz Tavares's colleagues at Bayer?
Beatriz Tavares's colleagues at Bayer include Tony Johnson, Dan Atkinson, Dmytro Dobrovan, Hernan Gonzalez, and Marina A..
How can I contact Beatriz Tavares?
You can use AeroLeads to view verified contact signals for Beatriz Tavares at Bayer, including work email, phone, and LinkedIn data when available.
What schools did Beatriz Tavares attend?
Beatriz Tavares holds Postgraduate Degree In Marketing, Management, Strategy And Value Creation from Fia Business School.
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