Beatriz Woods Email & Phone Number

Washington, Dc, Us

Washington Dc-Baltimore Area

* Planned content calendars and implemented strategies to maximize engagement and donations during Earth Day and the end of year fundraising period. Aligned messaging with organizational goals and milestones.* Built a Trello board to track blog, quiz, email, and advocacy content development by interns and guest writers. Coordinated publication and distribution with organization-wide content calendars.* Mentored interns in email, advocacy, and blog writing. Revised and edited content to match organizational tone and mission, while guiding writers in optimizing content.

* Interviewed and hired 70 undergraduate and graduate students globally to support the organization's communications, campaigns, development, and outreach.* Facilitated and monitored credit processing with universities, ensuring accurate and timely completion of internship forms and evaluations. * Developed archival system to manage incoming and outgoing intern information to streamline future employer and security clearance referral requests.* Assigned organizational tasks to interns based on their schoolwork, interests, and strengths.* Held weekly check-ins with interns to review content development, priorities, and deadlines. Managed individual intern work on a Trello board to track projects status.

Washington D.C. Metro Area

* Composed advocacy calls to action and fundraisers, driving letters to Congress, petition signatures, and promotion of campaigns, merchandise, and the membership program.* Onboarded and cultivated new members in email acquisition campaigns, including purchased addresses as well as sweepstakes entrants. Balanced deliverability with engagement through timed sends and targeting.* Recruited and engaged a 2,600-member cohort to like and share social media posts on their own feeds, broadcasting our communications to a larger audience while driving engagement metrics.

Washington, Dc

* Copyedited and HTML hand-coded an average of 5 emails per week to audiences up to 1 million. Set up targeting based on list engagement, geography, and tags.* Implemented extensive A/B testing on content and subject lines to optimize engagement and conversions.* Reported weekly and monthly on list composition and email campaign performance.* Drafted advocacy calls to action around digital rights issues. Developed re-engagement content targeted to inactive audiences.* Composed emails, headlines, social media, and SMS copy for rapid response campaigns. Designed fundraising pages, social media, and texts for donations.

Washington D.C. Metro Area

* Directed operations for building the national voterfile, a 250 million record, 300 field database of registered and unregistered voters in the U.S. Closely audited the state voter files through processing to ensure data integrity. Weekly processing rate reached 20 files per week, a 400% increase over previous campaign cycles.

Washington D.C. Metro Area

* Coordinated data migration of 400,000 records from Salsa to Action Network. Responsibilities included communications with vendors and internal parties; metadata field mapping; and data quality assurance.* Supported A/B testing in email campaigns, social media, and landing pages. Set up queries for audience segment selection in reports and email blasts. Blended digital communications data sets to enable KPI and metrics analysis for data-driven business decisions.

Washington, Dc

* Trained national, regional, and local staff to publish online content and send SMS messages via webinars, phone calls, and in-person sessions; provided supporting technical documentation. Supported migration of 10 websites from the GetActive CMS to Expression Engine.

Washington, Dc

* Managed calendar and mailing of the CWA’s Notice to Bargain letters to major telecommunications companies. Optimized process for classifying incoming union contracts to physical and digital repositories.

Master Of Library & Information Science (M.L.I.S.), Gpa: 3.96

Bachelor Of Arts (B.A.), English And History, Graduated Cum Laude