As a proactive Marketing and Communications Manager, I led the MarCom team to achieve association-wide deliverables. Collaborating closely with program directors, I strategized both short and long-term plans to heighten ASBO International's membership awareness and participation in programs and services.I orchestrated and promoted ASBO International programs, awards, online learning management systems, conferences, events, and publications across diverse channels, including digital and print media, websites, captivating brochures, engaging emails, dynamic newsletters, compelling advertisements, direct mail, and social media.With an eye for detail, I supervised and empowered a dynamic team comprising a Marketing & Communications Coordinator, a skilled Graphic Designer, and a talented Marketing Writer. By providing expert guidance, I ensured the creation, design, and production of marketing materials and collateral aligned seamlessly with ASBO International's established style, messaging, tone, and branding guidelines.By leveraging my active approach and fostering creativity within the team, I continuously elevated ASBO International's marketing and communications efforts, leaving a lasting impression on our target audience.

As a tech-savvy Digital Marketing Coordinator, I played a pivotal role in driving ASBO International's marketing and communications strategy to new heights.I spearheaded email marketing campaigns, utilizing Higher Logic Marketing Automation Professional (Informz) to build and manage campaigns while providing insightful analytics. Diligently tracking metrics and adapting strategies, I continually increased campaign effectiveness, achieving remarkable revenue goals.My dedication extended to ensuring ASBO International's websites were always up-to-date, consistent, and functioning flawlessly. Leveraging Google Analytics, I identified traffic trends and visitor engagement patterns, enabling data-driven decision-making for further optimization.As a technical support resource for ASBO International's online member community, I facilitated content and document sharing and generated analytical reports, ensuring seamless engagement within the community.Collaborating closely with the marketing team and writer, I actively contributed to developing compelling marketing content. I skillfully built and measured the success of ASBO International's bi-monthly electronic newsletter, Accents, enhancing audience engagement.To boost ASBO International's social media impact, I crafted original and captivating content for Facebook, Twitter, and LinkedIn. By utilizing HootSuite to manage social media channels, I effectively drove results and demonstrated a substantial ROI through our successful social media endeavors.

As a dynamic Digital Account Coordinator, I thrived on executing results-driven digital marketing projects across many channels, including email, website, social, PPC, SEO, and marketing automation, successfully taking them from conception to completion.I facilitated seamless communication between external clients and internal teams, working closely with Whereoware's Creative, Digital Production, Web Development, and Customer Insight Teams to ensure that project deliverables were met and client expectations were exceeded.I spearheaded monthly status meetings, and I provided valuable assistance to the Sr. Digital Strategist in managing a daily workflow of nine accounts in the thriving business-to-business (B2B) industry. My proactive approach enabled effective communication of revenue growth, reports, results, and updates on digital projects.Data analysis and result tracking were at the heart of my strategies. I optimized one-off and continuous campaigns, embracing emerging digital technologies, trends, and marketing developments to ensure unparalleled success for each campaign.My portfolio of accounts encompassed large, small, and midsized organizations spanning various industries, including educational supplies and instructional materials, gifts, home furnishings, packaging supplies, and small watercraft. By tailoring strategies to meet each client's unique needs, I drove remarkable growth and maximized their digital presence.

As a Real Estate Assistant, I designed and executed captivating digital strategies to boost brand awareness and drive lead generation through engaging content and social media campaigns. I also handled advertising, marketing collateral development, and provided efficient administrative support to the senior principal broker. My keen eye for detail and industry monitoring allowed me to stay ahead of the curve, ensuring our success in a competitive market.

As an Assistant Store Manager and Visual Merchandiser for Alice + Olivia, I successfully spearheaded impactful initiatives that significantly contributed to the company's growth. Taking charge of launching social media marketing and direct sales campaigns on international platforms such as WeChat and WhatsApp, I strategically reached out to a broader audience and effectively engaged potential customers. The results were remarkable, with a 5% increase in conversion rate and a substantial $250,000 boost in quarterly profit, accounting for an impressive 20% of monthly sales. Through my innovative marketing efforts and a keen eye for visual merchandising, I continuously elevated the brand's presence and profitability, making valuable contributions to the organization's overall success.

As a Sales Supervisor, I excelled in driving daily operations at a high-traffic location, overseeing an eight-member team, talent acquisition, new hire training, and inventory control.My leadership was pivotal in achieving exceptional results, including record-setting annual revenue growth of 25% in 2017 and a significant 2.8% reduction in shrink. My forecasting accuracy reached an impressive 97%, contributing to our sales team's ability to surpass monthly revenue targets, consistently achieving over $200k in monthly revenues (115%+ of goal).As an individual contributor, I achieved outstanding results, reaching 125% of the set goal. My collaboration with corporate teams led to successfully implementing an enhanced inventory turn optimization strategy, which resulted in a remarkable $112k boost in annual sales.

As a Sales Associate at Michael Kors, I excelled in a multifaceted role, driving $4k in daily in-store revenue. Surpassing my annual sales goal by over 125%, I crafted a winning portfolio of key clients, propelling flagship sales to an impressive 115% growth.

As a Public Relations Assistant, I excelled in supporting the design, execution, and evaluation of captivating digital communications campaigns. My specialties included content creation and curation.I proudly launched digital ads for key clients, such as Mischo Beauty, Pretty Please Nail Polish, and Mary Lai NYC, on DailyCandy and Beautylish through proactive outbound prospecting, engaging influencers and decision-makers to secure prime placements.Additionally, I cultivated quality relationships with 75 editors, bloggers, and social media influencers. These strong connections enhanced media exposure, elevating brand reputation and driving heightened brand awareness for all clients.