Senior Director Of Marketing
Current- Helped launch a startup wellness membership platform with digital ads and have maintained profitable annual growth year over year- Generate large volumes of leads while following strict cost per lead and revenue per lead goals- Build and optimize lead nurturing funnels to effectively convert leads into paying customers and increase lifetime value of existing customers- Manage a fully remote team of performance marketing managers and specialists- Create and optimize social and… Show more - Helped launch a startup wellness membership platform with digital ads and have maintained profitable annual growth year over year- Generate large volumes of leads while following strict cost per lead and revenue per lead goals- Build and optimize lead nurturing funnels to effectively convert leads into paying customers and increase lifetime value of existing customers- Manage a fully remote team of performance marketing managers and specialists- Create and optimize social and search ad campaigns, landing pages, lead cultivation and customer retention email sequences, and more- Directly manage 100% of the company’s marketing budget and work with the executive team to develop, implement, measure, and optimize marketing strategy Show less