- Helped launch a startup wellness membership platform with digital ads and have maintained profitable annual growth year over year- Generate large volumes of leads while following strict cost per lead and revenue per lead goals- Build and optimize lead nurturing funnels to effectively convert leads into paying customers and increase lifetime value of existing customers- Manage a fully remote team of performance marketing managers and specialists- Create and optimize social and… Show more - Helped launch a startup wellness membership platform with digital ads and have maintained profitable annual growth year over year- Generate large volumes of leads while following strict cost per lead and revenue per lead goals- Build and optimize lead nurturing funnels to effectively convert leads into paying customers and increase lifetime value of existing customers- Manage a fully remote team of performance marketing managers and specialists- Create and optimize social and search ad campaigns, landing pages, lead cultivation and customer retention email sequences, and more- Directly manage 100% of the company’s marketing budget and work with the executive team to develop, implement, measure, and optimize marketing strategy Show less

Services include:• Create, manage, and optimize paid Facebook and Google AdWords campaigns, focusing on generating profitable leads and online sales.• Develop, launch, and optimize conversions for dozens of websites in a wide range of verticals using WordPress, various ecommerce platforms, and membership site platforms.• Consult with business owners on product development, growth strategy, and marketing in a variety of niches ranging from online fitness training to local brick and… Show more Services include:• Create, manage, and optimize paid Facebook and Google AdWords campaigns, focusing on generating profitable leads and online sales.• Develop, launch, and optimize conversions for dozens of websites in a wide range of verticals using WordPress, various ecommerce platforms, and membership site platforms.• Consult with business owners on product development, growth strategy, and marketing in a variety of niches ranging from online fitness training to local brick and mortar businesses.• Write effective sales, email, and web copy for online courses, micro-sites, landing pages, and more.• Optimize conversions using in-depth analytics tracking and split testing. Show less

Created an educational platform dedicated to helping aspiring children's book authors successfully create and self-publish their own children's books, providing training and guidance for every step of the process from idea generation to marketing. I deliver advice and training through podcasting, blogging, and video, as well as providing individual coaching and support for authors.I write and self-publish children's books for early readers, on topics ranging from healthy habits to… Show more Created an educational platform dedicated to helping aspiring children's book authors successfully create and self-publish their own children's books, providing training and guidance for every step of the process from idea generation to marketing. I deliver advice and training through podcasting, blogging, and video, as well as providing individual coaching and support for authors.I write and self-publish children's books for early readers, on topics ranging from healthy habits to adventure stories to holidays. I currently have four books published in ebook and paperback.Check it out at http://letsmakekidsbooks.com! Show less

• Directed multiple site redesigns as well as creation and launch of micro-sites, focusing on optimal usability, functionality, and conversion.• Initiated and managed company’s social media campaigns, resulting in over 45,000 Facebook fans, 25,000 Twitter followers, and nearly 750,000 YouTube views.• Launched, managed, and created multimedia content for company blog, resulting in over 2 million visits.• Created, organized, and hosted the ClickBank Exchange, a live conference in New… Show more • Directed multiple site redesigns as well as creation and launch of micro-sites, focusing on optimal usability, functionality, and conversion.• Initiated and managed company’s social media campaigns, resulting in over 45,000 Facebook fans, 25,000 Twitter followers, and nearly 750,000 YouTube views.• Launched, managed, and created multimedia content for company blog, resulting in over 2 million visits.• Created, organized, and hosted the ClickBank Exchange, a live conference in New York City for the information product industry. Recruited major speakers and top industry experts to participate.• Spoke at industry conferences worldwide in front of thousands of attendees, providing thought leadership and brand recognition in the affiliate marketing, online marketing, and online course development markets.• Provided marketing training and consulting for the company’s entrepreneurial clients, resulting in increased sales and profitability.• Participated in strategic planning meetings, leading a joint venture partnership initiative and advising on client development initiatives.• Led client acquisition efforts in Google AdWords, print, event sponsorship, and joint venture partnerships while maintaining a strict budget.• Managed team of Internet Marketing Specialists dedicated to creating web content and training. Show less

• Created content for company website and optimized existing content for search engine friendliness and conversion rate.• Modified website structure such as navigation scheme, page titles and metatags to improve search engine rankings.• Performed link-building campaigns on industry-related directories and partners’ websites, leading to free referral traffic becoming the primary source of traffic for the company website.• Managed outside contractors and vendors including web and… Show more • Created content for company website and optimized existing content for search engine friendliness and conversion rate.• Modified website structure such as navigation scheme, page titles and metatags to improve search engine rankings.• Performed link-building campaigns on industry-related directories and partners’ websites, leading to free referral traffic becoming the primary source of traffic for the company website.• Managed outside contractors and vendors including web and graphic designers, online survey providers, email communications software providers, and web hosts.• Edited and managed delivery of the monthly company newsletter, as well as other specific email campaigns targeted towards corporate clients, potential partner companies and organizations, and customers.• Regularly updated company blog with industry-oriented content and news, and promoted the company blog through the use of RSS aggregators, blog directories, and posting on industry-relevant blogs.• Performed seasonal and industry-specific online co-branding initiatives with partners to leverage targeted web traffic. Show less

• Launched direct-to-consumer e-commerce division of computer memory manufacturer and grew sales to over $3 million/year within the first year.• Created and managed all aspects of online marketing campaigns, including pay per click, banner ads, search engine optimization, and affiliate networks.• Wrote SEO-oriented content for websites and worked closely with webmaster and graphic designer to improve site usability, traffic flow and sales conversion.• Created landing pages for… Show more • Launched direct-to-consumer e-commerce division of computer memory manufacturer and grew sales to over $3 million/year within the first year.• Created and managed all aspects of online marketing campaigns, including pay per click, banner ads, search engine optimization, and affiliate networks.• Wrote SEO-oriented content for websites and worked closely with webmaster and graphic designer to improve site usability, traffic flow and sales conversion.• Created landing pages for specific PPC advertising campaigns, banner advertising, and natural search engine placement.• Performed frequent analysis and optimization of marketing campaign effectiveness using Google Analytics and Omniture.• Researched new product offerings and analyzed the feasibility of adding them to product line.• Recognized as the company’s 2005 “Internet Division Person of the Year.” Show less

• Designed and created web and print ads and developed marketing campaigns.• Attended trade shows and industry events in a marketing role. Met with customers and potential partners in an effort to increase brand recognition and establish our position as an industry leader.• Organized sponsorship opportunities for industry-related groups such as gaming groups and high performance computer organizations.• Established and moderated the high-traffic company forums.• Developed and… Show more • Designed and created web and print ads and developed marketing campaigns.• Attended trade shows and industry events in a marketing role. Met with customers and potential partners in an effort to increase brand recognition and establish our position as an industry leader.• Organized sponsorship opportunities for industry-related groups such as gaming groups and high performance computer organizations.• Established and moderated the high-traffic company forums.• Developed and monitored web-based contests and polls to encourage customer participation and increase company exposure in the gaming community.• Assisted customers with computer memory tech support and sales over phone and e-mail.• Wrote troubleshooting documentation for company website, printed materials, and email communications.• Maintained and updated company website and inventory. Show less