Beau Cobb Email & Phone Number

Chicago, Il, Us

Purchase, Ny, Us

Purchase, Ny, Us

Rockford, Il, Us

Board members make a number of contributions to the program, including:Preserving and enhancing the reputation and quality of the program through strategicreview of our credit and noncredit offerings to the community, as well as helping to build ourvalue to the business community.Offering expert guidance to our faculty and students through occasional classroom visits,forums and conferences , and input on our programs.Promoting the program’s goal of linking industry with academia to help ensure that our workis relevant and benefits the business community.

Purchase, Ny, Us

Led, developed, transitioned, and marketed the Teladoc Health Engagement Center (marketing service platform) to over 30,000 users providing them with meaningful multichannel assets to speak to consumers by unlocking a new way of marketing B2B2C. Developed annual and quarterly communications plans, to generate over 500% YoY growth in Plan Sponsor (client) engagement with assets. Developed algorithm & process to prioritize strategic requests reducing internal churn & level-setting expectations. Empowered partners to tell the marketing story & to unlock revenue, started a monthly internal meeting and newsletter. Acted as lead educator and champion for the Consumer Marketing Department working to show the value of clients participating in marketing initiatives. Owner of consumer marketing playbooks & client organization marketing onboarding materials. Created 3 net-new Rewards & Recognition campaigns for internal teams to celebrate wins across departments. Developed custom campaigns for most strategic clients of Teladoc Health to boost engagement/reduce churn. Examples of clients include: FEP, BlueCrossBlueShield IL, GEHA, Microsoft, Apple, Charter, Google, Fresenius Medical Care, United Healthcare, United Airlines, Dollar General, Aetna, and Wells Fargo.

Purchase, Ny, Us

- Own the Member Marketing strategy for our most important Clients and Partners, building programming that delivers against Livongo and Client metrics and delights Members, ultimately enhancing the Livongo experience for Members and Clients.- Partner cross-functionally with Client teams across Livongo drive Member value and business growth, define key business metrics, track performance, and deliver against Client contract requirements and service-level agreements.- Develop plans and prioritize projects to deliver against revenue, engagement and retention business metrics and partner goals.- Become the expert on Client Member populations, developing Member empathy and insights and identifying opportunities to personalize Member journeys and marketing campaigns by cohort to optimize Member value.- Identify new ideas and capitalize on existing opportunities to create value for the Member and drive business growth.- Develop and execute creative new marketing campaigns, working with our creative teams to bring campaigns to life.- Drive and manage A/B and multivariate tests; analyze results and incorporate new insights into our marketing playbook; continually innovate to improve performance.- Cultivate deep member empathy and understanding.- Partner on research projects to glean insights and identify new growth opportunities.- Collaborate across Marketing and the broader organization, with Client, Member Support, and Product teams, and draw upon external support, as needed.- Represent Member Marketing as a strategic asset for Livongo and our Clients, inspiring internal and external confidence in Livongo consumer marketing expertise and analytics.

London, Gb

Plan and manage a 10.2M annual media spend cross-channel, and 2.3M book of business, leading a team of 18 persons, managing client escalations and day to day communication with 16 client stakeholders. Lead: Annual Reviews, QBRs, and other client meetings. Responsible for bringing new media channels to the business, accountable for ROI of the account and resource management. Work collaboratively to translate strategic vision into tactical solutions and results, Immerse self and team in clients' business: understand their challenges, objectives, industry and understand their business model, how it is performing and what success looks like.

London, Gb

Worked closely with the Account Management, cross-functional teams and clients to define projects.Facilitate clarity in communication with cross-functional teams around project plan definitions and timelines to develop thorough, accurate and concise requirements and specifications.Own assigned projects from conception to launch and ensure high quality. Developed and maintained user acceptance test scripts and performing acceptance testing prior to campaign launches. Facilitated identification of tracking and reporting requirements for product/campaign launches. Proactively monitored and communicated performance of project launches and how they can be optimized on an ongoing basis using analytical tools. Developed testing plans and strategies across markets to ensure Search Engine/Social performance lift. Developed email processes to streamline new corporate offering to be used at iProspect.

Chicago, Il, Us

Led a cross-functional team of creatives, strategists, analysts, and developers, utilizing agile methodology. Manage all deliverables (print, digital, and video) through each client’s medical, regulatory and legal review process. Developed and managed scope, pricing and timelines of deliverables, allocate appropriate internal resources. Managed projects with 450K cumulative value while expanding a growth opportunity client. Awarded EAGLECLAW - closerlook employee of the month in 2018.

Developed social media timeline and strategy via collaboration with creative leads. Designed, copywrote and published digital content for social media, corporate blog, and website ensuring SEO best-practices via Google Adwords through keyword research. Fostered relationships with hospitality professionals. Researched industry events to promote business development.

Chicago, Illinois, Us

Defined project scope, objectives, staffing, resources, and deliverables for NBC and Nestle book of business. Worked with business development team and content strategists to create an agile workflow and process for clients. Conducted kick-off calls with internal teams for clients and vendors. Implemented ad tags and optimized performance using best practices in Nativo and DFP. Presented mid and final reporting. Developed creative presentation templates for agency use, and provided an in-depth analysis of competitors and industry key-players. Assisted in restructure of corporate branding through facilitating brainstorming sessions.

Managed the branding and imaging for a portfolio of over 25 companies. Organized, executed, and evaluated conferences for non-profit organizations (8-10,000 registrants). Designed and delivered print collateral, provided strategic advice to organizations to develop their brand. Key Accomplishments: Opened two restaurants in Chicago, IL, assisted in developing the brand/concept, human-resources, social media/marketing strategy, budgeting, and vendor management for all aspects of food-beverage hospitality industry.

Reston, Va, Us

Created engaging content and delivered public workshops at over 80 leadership and career development conferences across the United States. Managed national business development team. Developed integrated marketing campaign and targeted recruitment through effective CRM database management. Managed and copywrote for 30 social media accounts, employing Hootsuite to plan and post effective online content. Presented corporate structural changes that were implemented by organization’s Board of Directors.Key Accomplishments:• Concepted, designed, and developed national event that has become a part of associations annual programming structure.

Reston, Va, Us

Established communication platforms and mediums for national association to reach membership database (over 250,000 members).Composed National Monthly Report to be distributed to general membership. Collaborated with US Department of Education to increase Federal Funding for career and technical student organizations.Acted as founder of Tennessee PBL, assisting in creation of state chapter, and first state leadership conference in over 20 years.

New York, New York, Us

Executed diverse administrative functions and projects, including arranging complex travel plans for artistic team and executives of fashion-company. Managed vendor relations and fast-paced exchange of creative collateral via courier. Advanced ongoing company marketing initiative by preparing and maintaining digital look-books via Adobe Creative Suite. Extended corporate communication with public, writing engaging blogs with up-to-the-minute commentary during New York Fall Fashion Week.

Directed day-to-day operations of busy retail location, overseeing team of nine covering cross-functional areas. Promoted solid brand awareness through education initiatives for sales team, driving employee development and customer service excellence. Coordinated with senior management to develop sales targets, merchandising plans, and marketing strategies. Increased sales by 40% by aligning service offerings with customer input and requests.

Bachelor’S Degree, Marketing

Mini Mba In Healthcare, Health/Health Care Administration/Management

Marketing