A data-driven, KPI and ROI focused B2B sales and internet marketing professional with extensive experience analyzing and interpreting website, market, and user data (using tools such as Google Analytics, AdWords, CrazyEgg, Screaming Frog, Visual Website Optimizer, and Optimizely) to strategize and implement UI/UX, SEO/SEM and conversion optimization initiatives that align with best practices, user/market trends, business objectives and data. Specialties include, lead capture and customer acquisition, scalable technical and creative SEO strategies, pay-per-click implementation and management, as well as enterprise-level e-commerce marketing and management, internal and external search opportunity assessment, competitor analysis, sales analytics, business intelligence, big data analytics and project management.Experienced in architecting enterprise-level websites from ground up and managing multiple and multinational web properties, as well as managing a team of designers, developers and copywriters.Experienced in taking web-based and SaaS products to market. (http://www.waspbarcode.com/asset-tracking and http://www.waspbarcode.com/inventory-control)Extensive knowledge and experience with Marketo, Sitecore, Kentico, Kubaru, and Salesforce, including implementation and management.