Beau Walters Email & Phone Number

Los Angeles, California, United States

Greater Los Angeles Area

• Oversaw the creative direction for all global experiential strategy and design for Discovery’s location-based entertainment (LBE). Extending the Discovery mark by building brands to supplement Discovery’s traditional.
• Led creative outlining experiential brand expression and product design during year-on-year growth of over 80% (2018-2019). Signed on new business and drove design of projects with CapEx in excess of $100M.
• Established Discovery’s LBE strategy by building the LBE product portfolio. Directed all creative teams, vendors and operations including external partners, designers, and contractors, ensuring all activations aligned.
• Developed presentations and led international creative pitches to articulate and sell-in creative plans to senior executives at partner corporations and government agencies building new and existing client.
• Drove creative direction of IP defining style guide creation for Discovery’s consumer product licensees and retail partnerships to ensure brand positioning, merchandise and product development were up to the Discovery.

Los Angeles Metropolitan Area

• Directed art creative for over $4M+ of award-winning experiential marketing and advertising. Served as a key liaison to NVE’s stellar account line-up of partners including Amazon, Budweiser, Dream Hotel Group.
• Supervised graphic design department of 5 designers.

New York

• Art-directed and designed multimillion-dollar campaigns and led creative on many Nickelodeon keystone events including San Diego and New York Comic-Cons, Licensing Show, CP Summit, Super Bowl, Kids Choice Awards and.
• Design lead in the creation of key Nickelodeon events with creative budgets in excess of $1M.
• Directed two branded projects that were among the highest sell-through for Nickelodeon CP in 2014: TMNT Metal Mutants and Total Turtle Takeover. Both were part of the greater franchise that grossed over $1B in that.
• Established brand guidelines and tool kits for various other high-profile properties and managed vendor and partner relationships.

Greater New York City Area

• Art direction and design of response driving digital ads and UX from concept to inception in Macy’s fastest-growing sector Macys.com for their digital in-house agency.
• Created strategy-driven designs that helped drive Macys.com to a turnover of over $1B a month in online sales
• Worked with industry-leading brands such as Adidas, American Rag, Calvin Klein, Guess, Kate Spade, MAC, Miu Miu, Nike, Ralph Lauren, Steve Madden

Greater New York City Area

Sydney, Australia

• Led award-winning design for MTV Australia and New Zealand’s off-air marketing and advertising collateral. Launched new MTV channels: MTV Classics, MTV Hits, and MTV Dance.
• Designed collateral to launch and grow engagement of MTV Australia’s social media presence from inception to >400k likes on Facebook and 20k followers on Instagram.

Gold Coast

• Led design on key Billabong products through highest growth period 2005-2007 where revenue peaked at $1.1B.
• Crafted 4 x yearly range from concept, through supplier mechanics to finalized product marketing shoots and in-store merchandising.