- Drove a 4x-15x ROAS for clients through strategic paid media campaigns utilizing Google Ads, & Facebook Ads- Managed the company's financial performance, including budgeting, forecasting, and financial reporting.- Leveraged market research and competitive analysis to stay ahead of industry trends.- Lead internal and external team of marketers- Developed and executed comprehensive paid media strategies across multiple channels, including Facebook, Google Ads and Microsoft Ads. - Managed and optimized customer acquisition strategies utilizing SEO, content marketing and paid search - Conducted extensive A/B testing and budget allocation to ensure maximum ROI.

- Led team of PPC Technicians to build a successful system to manage over 1500 PPC & SEO clients- Managed growth of team and resources as we grew the clientele from 50 - 1500+ clients in 2 years.- B2C Lead Generation for the insurance industry- PPC Management using Google Ads, Facebook Ads & Microsoft Ads - Developed SEO program using Yext and off-page strategies to grow insurance agents' results in local search- Established social media department and set standards for the department to manage growth- Established custom internal software system that is used today to manage the agency- Procured necessary software to manage day to day operations

- Managed paid media & SEO campaigns, particularly in direct paid search and social media for franchise brands, Dunkin, Baskin Robbins, Arby's, Honeybaked Ham, Cousin Subs, Jeremiahs Italian Ice, and a number of other franchises.- Developed and launched multi-channel paid media campaigns across Google Ads, Linkedin Ads, Facebook Ads, and Microsoft Ads to drive leads and business sales.- Decreased our clients cost per lead by 15-25% by implementing advanced targeting and optimization techniques- Worked closely with C-level executives, creative team, and writing teams to achieve SEO & paid social marketing objectives.- Managed relationships with external vendors and advertising platforms (e.g., Google, Facebook, LinkedIn) - Prepared detailed reports and presentations for senior management, highlighting campaign performance, insights, and strategic recommendations.

- Optimized and managed products on the company website, HomeDepot.com, Google Shopping & Amazon platforms. - Managed the marketing budget, tracked expenditures and optimized spending to achieve the best possible ROI.- Planned and executed industry events, and trade shows. Coordinated logistics, developed promotional strategies, and ensured maximum ROI from event participation.- Worked closely with product development, sales, and customer service teams to align marketing strategies with product launches, customer feedback, and overall business goals.- Strengthened the company’s retail brand presence by developing and maintaining a consistent brand voice across all marketing materials. - Enhanced brand recognition through targeted advertising, and sponsorships.- Improved customer retention through effectively executing email marketing campaigns & reseller trainings- Collaborated closely with the sales team to develop sales tools, presentations, and training materials.

- Discern a companies goals and develop a marketing strategy to achieve those goals - Digital strategist focused on growing client's business through digital marketing and data-driven decision making- Skilled project manager working closely with executive management teams designing and implementing digital strategies - Thorough understanding and execution of SEO, display, paid search, and social media marketing- Developed email marketing campaigns to drive leads, actions and achieve eCommerce sales goals- Work with a number of designers, and developers to build websites, create marketing collateral, email marketing campaigns, and execute marketing strategies.

- Increased ecommerce per-cart sales by 90%, which was the major contributing factor to a 300% growth in sales revenue over 2.5 years.- Successfully executed 10-12 industry events per year, generating significant sales and industry recognition.- Managed digital marketing efforts, including SEO, email marketing, PPC, and social media marketing.- Managed the e-commerce website with over 4500 products. - Developed new products while working close with the C-Level executives at Chef Rubber.- Worked closely with product development, sales, and customer service teams to align marketing strategies with product launches, customer feedback, and overall business goals.