Bea S. Email & Phone Number

Lincoln Park, Mi, Us

Lincoln Park, Michigan, United States

BIGGBY COFFEE is a mid-west-based franchise coffee concept with 100% of its coffee shop locations owned and operated by franchisees. Supporting more than 300 locations across 12 states, our in-house design team handles all the outgoing marketing, advertising, and internal design work, including branding, merchandising, packaging, UX/UI, and photography/videography.-Led the modernization of the online ordering app and website, establishing a cohesive brand style guide and simplified user flow, increasing traffic by 17% and raised average online order up-sell by 37% compared to in-store sales.-Created and optimized new email marketing templates, focused on brand connection, enhancing accessibility and achieving 75-90% increase in click-through rates.-Collaborated with a cross-functional team to implement a catalog of 25+ marketing templates on a new digital asset management platform, in addition to more than 100 brand assets, improving operational efficiency and resource utilization.-Delivered original design solutions aligned with brand and marketing strategies, contributing to a 14% growth rate through engaging in-store materials for limited-time offers (LTOs).-Managed vendor relationships and oversaw the production process, including art direction and asset creation across 15+ customer touch points, both print and digital.-Cultivated knowledge of industry trends to ensure brand relevance and audience engagement, driving sustained growth and brand impact.

Grand Rapids

Supported lead designers in a rebranding project for JoAnn Fabric private labels, contributing to the development of logos, color palettes, and packaging.Collaborated closely with a team of mentors and fellow mentees, participating in concept development, sketching, type studies, mood boards, and logo exploration.Designed book covers for a 30-volume classroom set of textbooks, capturing the essence of each subject while maintaining a cohesive and visually appealing collection.Updated product labels and created business cards, ensuring an accurate representation of branding elements and delivering high-quality design assets.Produced digital assets and web banners, utilizing effective design principles and techniques to enhance online brand presence and marketing efforts.Created engaging social media assets for the agency, incorporating motion design techniques to enhance the visual appeal and increase user engagement.

Bachelor'S Degree, Graphic Design

Activities and Societies: Memeber of AIGA

Graphic Design

Activities and Societies: Phi Theta Kappa - Honor Society