WORK EXPERIENCE Leads & directs marketing efforts for all four Perlis Clothing store locations and the Perlis website, designing online and print advertisements, billboards, web banners, email campaigns, and discount mailers through Adobe Creative Suite, Mailchimp, and CanvaMaintains social media accounts (Facebook and Instagram) and collaborates with local Influencers to create co-branded social media and email marketing campaignsUtilizes Google Analytics to target and track sales through email campaigns and social mediaOrganizes and executes photo-shoots, trunk shows, commercials, and other company-wide eventsRestructured and managed website updates after Magento upgrade to version 2.4.3Created 15-second commercial on iPhone, and edited in Adobe Premiere Pro which aired in the New Orleans greater areaKEY ACHIEVEMENTS Revamped entire Perlis e-commerce website, working with photographers and web developers to create a more user-friendly experience that resulted in increased profits by 10% each year from 2016 to 2019Increased e-commerce sales by 26% in 2020, resulting in over $602k in profitsEcommerce sales reached over $529k in profits in 2021Increased sales by 27% from January 2022 to June 2022, resulting in over $333k in profits compared to January 2021 to June 2021Implemented Facebook Business Manager enabling Facebook and Instagram Shop, resulting in over $22k of organic social media conversions on tagged products in the past 1.5 yearsAssisted buyers in designing merchandise which accounted for over $67k in company profits

Administers surveys and conducts network analysis using Survey Gizmo and Microsoft Excel

Addresses concerns and manages students' direct enrollment processes and curriculum recordsAssisted in re-designing a more user-friendly College of Business website using OU CampusAssists Dean and Marketing Department Head with special projects, including news releases, promotional fliers, display boards and recruiting eventsAdministers support services such as operating phone systems, record organization and grade input

Manages and promotes SELU MBA society via LinkedIn, Facebook and Instagram

Recruited 90 kindergarten students into BRBA through community outreach events and social mediaActed as main liason, communicating with parents and reporting back to school founderAddressed questions/needs parents had regarding enrollmentCreated and maintained the BRBA Facebook PageMaintained records of enrollment registration and created a Powerpress Excel Spreadsheet

Wrote press releases, feature stories and conducted social media research campaign for HEROfarmWrote newsletters and refurbished a more user-friendly website for WRBH FM 88.3's website for the blindDesigned promotional digital marketing fliers for DEFINE Fitness Studio and Delta Trade Company