• Managed the company's online reputation by implementing effective social media campaigns and content development, resulting in a 234% increase in conversions within the first six months of Meta Marketing.• Coordinated with the design team to ensure adherence to brand guidelines and the delivery of high-quality projects that met clients' expectations.• Built a social media calendar to incorporate different content types for product marketing and attract customers, enhancing audience engagement and brand awareness. • Executed paid marketing campaigns through Meta Ads Manager, conducting daily analytics checks to make necessary changes and optimize campaign performance.• Designed a complete UI/UX for both the website and mobile application, conducting thorough research to understand market trends and stakeholders' expectations.• Developed and executed digital marketing strategies to increase website traffic, improve conversion rates, and enhance brand reputation.• Managed social media platforms, including Facebook, Instagram, Twitter, and LinkedIn, to increase brand awareness and engagement across diverse audiences.• Served as the point of contact between stakeholders and the design team to ensure effective communication and the delivery of high-quality content that met clients' expectations.• Managed the in-house design team, providing regular creative ideas, direction, and production expertise to develop high-quality content.• Coordinated with the website development team to ensure seamless integration of design and functionality.• Prepared and presented reports demonstrating campaign results and their contribution to engagement, reach, influence, and business growth, ensuring stakeholders remained informed and satisfied with progress.• Managed budgets and tracked expenses to ensure optimal allocation of resources, maximizing the ROI and achieving business objectives.

• Successfully managed social media platforms, specifically Facebook and Instagram, with a focus on increasing brand awareness and engagement across diverse audiences.• Developed and created collaterals for seasonal products, ensuring brand consistency and high-quality visual representation.• Conducted product photography to showcase brand products in a visually appealing manner.• Planned and executed social media campaigns on Facebook and Instagram to increase reach and drive traffic to the company's website.

• Produced high-quality social media posts for major brands such as PTCL, Engro, BYCO, LUMS, and CALTEX, ensuring that the messaging and visuals were aligned with brand guidelines and target audience.• Successfully executed advertising campaigns by creating compelling ad designs that were published in various print and digital media formats, including magazines, billboards, and newspapers.• Designed and created collateral for both print and digital media, such as brochures, flyers, banners, and social media graphics, ensuring brand consistency and high-quality visual representation across all channels.

• Designed yearly calendar planners, ensuring the incorporation of brand elements, creative design, and usability for optimal user experience.

• Possess expertise in working with 3D modeling machines to create precise and accurate models for various projects.• Proficiently used Adobe Photoshop to enhance building facades and create visually appealing designs.

• Produced social media collateral, including images, graphics, and videos, for use on various platforms such as Facebook, Instagram, and Twitter, to enhance brand awareness and engagement.

• Designed and produced high-quality collaterals for Black Friday campaigns, including social media graphics and website visuals, which effectively communicated promotional offers and increased customer engagement and sales.

• Undertook project-based work creating patterns for leather bags and wooden badges, ensuring that the designs were unique, aesthetically pleasing, and aligned with the brand's vision and values.