Bec Williams Email & Phone Number

Mclean, Va, Us

As part of my position at Hilton Worldwide Sales, I assume responsibilities for managing the highest value airline and third-party accounts, which contribute to our year round worldwide revenue. I create and implement strategies for major accounts, work with top executives to ensure they are in line with the overall business objectives, and establish sales programs for large-scale commercial clients. I also lead our Global Airline strategy, providing guidance and direction to help exceed targets and accomplish objectives. Additionally, I supervise and monitor team objectives, and take charge of projects such as contract negotiation and segment optimization. I promote cross-segment collaboration and serve as Hilton's representative at trade exhibitions and events. On top of that, I guarantee compliance with industry standards and laws, as well as oversee initiatives related to technological improvements and worldwide audits.Key Achievements:• Orchestrated successful negotiations and renegotiations of major partnerships, including a major partnership agreement in 2020, with subsequent successful renegotiation.• Directed Hilton's global airline partner strategy, playing a key role in revenue exceeding annual targets.• Advanced from Director to Senior Sales Director Global Travel Partnerships in March 2024.

Abu Dhabi, Abu Dhabi, Ae

As part of my job, I developed and implemented sales and marketing plans at both local and national scales, with the goal of exceeding objectives and promoting corporate expansion in the Western USA region. I supervised the execution of these plans, promoting the development of income through corporate and trade alliances. Moreover, I offered direction and demonstrated leadership to ensure that objectives were achieved. I also encouraged the development of strong and reliable sources of income through my emphasis on revenue management, market intelligence, and strategic alliances. In addition, I implemented a reorganisation of corporate operations to ensure alignment with objectives and optimise performance. I maintained elevated operational benchmarks to achieve outstanding sales and group operations by directly interacting with business groups. Besides that, I upheld rigorous reporting criteria and developed customised business strategies for various sectors, such as corporate, agency, and direct business, as well as national and worldwide TMC collaborations. Furthermore, I managed local marketing initiatives in accordance with an overarching strategy, while cultivating important connections with key stakeholders in the Western USA Region.Key Achievements:• Successfully revamped San Francisco and Los Angeles Sales Teams, leading to enhanced performance.• Handpicked for relocation to oversee a larger territory and spearhead right-sizing and consolidation efforts in Western USA (SFO/LAX).• Achieved revenue budget for direct sales and effectively managed materialisation in line with Revenue Management targets.

Abu Dhabi, Abu Dhabi, Ae

During this position, I managed operations for the Chicago & Midwest area with a team of 10 sales professionals, with a main focus on strengthening Etihad's position as the preferred airline. I played a pivotal role in the expansion of business opportunities and the creation of income in several areas, including corporate, leisure, entertainment, government, group, and direct business. On top of that, I fostered the development of a high-achieving sales team through proficient leadership and implemented explicit sales objectives. I provided training, coaching, and mentoring programs to develop talent and enable smooth succession planning. Moreover, I devised and implemented sales strategies to achieve revenue and market share targets while ensuring alignment with overarching corporate objectives. I worked along with the Revenue Management team to oversee pricing plans and analyse market trends to maximise profitability. By doing a thorough analysis, I predicted yearly sales targets, anticipated market growth, and sustained sales levels by closely monitoring industry trends and rivals. Additionally, I cultivated robust connections with influential individuals involved in the area to stimulate shared advancement and achievement.Key Achievements:• Attained a 70% growth in the Chicago/Midwest Corporate Portfolio within 15 months.• Commended for exceptional performance, which led to relocation from Australia to the United States.

Abu Dhabi, Abu Dhabi, Ae

At Etihad Airways, I facilitated operations in the Western Australian and Northern Territory areas. I oversaw and directed a team of six sales personnel, provided sales training, and supervised their performance. I also managed all aspects of the process of introducing Etihad Airways to the New Market in Perth, including finding and securing important partnerships that are crucial to our strategic goals. Moreover, I guaranteed the acquisition of high-level contractual business and additional revenue. I assumed a crucial role in the creation and implementation of the EYG loyalty conversion strategy in a highly competitive market by cultivating robust connections in corporate, trade, diplomatic, premium, and income-generating sectors. In addition, I worked on developing a partnership plan with Virgin Australia to increase our combined income. I led the development of strategic sponsorship arrangements to enhance brand recognition with a demonstrated return on investment.Key Achievement:• Significantly contributed to the successful launch of the Perth route for Etihad Airways, from inception to execution.

In my role as Sales and Marketing Manager at the iconic and esteemed Cable Beach Club Resort & Spa, I assumed key responsibilities in guiding the sales objectives and managing a staff of sales executives. I focused on corporate markets, leisure and wholesale, entertainment sectors, and other tourism channels to optimize the resort's visibility and attractiveness through a comprehensive strategy. In addition, I played a pivotal role in the expansion of the sales force and coordinated unique familiarization tours for corporate partners, media, and trade experts. I spearheaded a strategic sponsorship program with the goal of attracting more corporate clients. I also partnered on the implementation of property enhancements and re-branding initiatives to improve the entire visitor experience. I performed an essentaial part in generating additional income, particularly in the Meetings, Incentives, Conferences, and Events (MICE) sector by establishing a strong network of Executive Assistants to CEOs.Key Achievement:• Successfully Implemented a sales approach through a hotel ownership company, Hawaiian Property Group, resulting in a significant increase in the Western Australian market share from 35% to 75% within 3 years.

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