Offering bespoke digital marketing services that are tailored specifically to your business. Service areas are broken down into the following: - Digital Strategy - Google Analytics GA4 - Google Tag Manager - SEM - Google Ads - Google Search Ads - Google Display Ads - Google Performance Max Ads - Google Shopping Ads - Merchant Centre Setup and Recommendations - YouTube Advertising - Bing advertising - Google Shopping Ads - Google Business Page Listings - SEO - Local SEO - Website Optimisation

Promote the Institute on the web and through social media, plus provide informed data analysis and reporting on Le Cordon Bleu New Zealand's performance in digital media.• Manage and update all digital and print media content internally and externally• Implement search engine optimisation initiatives and search engine marketing campaigns to ensure the website is listed in top positions within major search portals• Manage social media channels: Facebook, Twitter, YouTube, Google Plus, LinkedIn etc• Manage Google accounts: Analytics, Adwords, Webmaster Tool• Track online conversions and stats from LCB NZ website as well as other online advertising campaigns.• Publish all online media for articles and events, such as photos, videos and recipes• Engage with LCB audiences by sending email communication monthly such as newsletter, e-blast and e-card• Manage promotional online campaigns• Generate weekly and monthly reports for Sales and Marketing Manager• Budget planning for annual/monthly online advertising subscriptions• Discuss and decide with International Web Marketing team for any online related projects, including Online Applications, Mobile Websites, Apps etc

• Manage the redevelopment and redesign of our current website/and partner websites in line with our current objectives and goals. Work with project team leaders to assist with other technical requirements for the website, and provide advice on website integration.• Manage our existing large and complex Adwords account, managing all aspects of the campaigns with the objective of further increasing our web traffic and driving acquisition towards our set CPA goals. Also managing ongoing practice marketing campaigns through adwords with the use of Remarketing, GDN and text ads for specific promotional periods.• Be responsible for the SEO strategy by managing the day-to-day relationships with existing SEO partner, with also the potential to transition this to an in-house SEO role.• Implement innovative online marketing campaigns, in support of the marketing team’s traditional marketing promotions and strategy.• Use Google Analytics to constantly monitor the health of the website, including a handful of smaller practice websites, and utilising this data in order to drive further acquisition through the website and improve the user experience online.• Oversee the consolidation of other digital properties, and provide evidence to the owners of these other properties the merits of folding their website into ours.

Clients: Auckland International Airport, Harvey World Travel, Heritage Hotels, TSB Bank, Cooperative Bank, Bluebridge, NZ Police, • Adwords Campaign set-up and management • Keyword research • Advertisement copywriting and CTR optimisation using split testing • Landing page design and optimisation• Site placement display advertising • Hands on pro-active management to maximize campaign performance in terms of cost, traffic and conversions• Responsible for day to day campaign management, ensuring work was: 1) completed on time & on budget; 2) meets or exceeds defined campaign KPIs • Preparation of client reports & Participation in client meetings • Google Analytics Reporting: Code set up, implementation, trouble-shooting, interpretation & analysis • Carrying out research and analysis to help the sales team with the preparation of new business proposals as required • Search Engine Optimisation: Website search engine compatibility audits - analysis, documentation and advising of solutions to issues identified • On-page optimization, including copy writing • Tracking and analyzing SEO & SEM campaign performance• Staying up to date with key developments in SEO, paid search & Google Analytics

• Develop and oversee the strategic direction of the online communities (websites) including Agronomy Community, Farmer Community and Customer Community.• Liaising with IT staff in Brisbane and Melbourne to adhere to their IT requirements for all Digital Marketing Platforms.• Liaised with Digital Marketing Agency daily to build websites.• Use statistical evidence from online reporting to optimise all digital channels, to therefore provide insights to the business, and help to produce future developments.• Report on all success metrics to key stakeholders in a timely fashion, for each specific channel.• Attending industry conferences and events relative to my role.• Act as the IPL steward for all digital marketing practices within the wider businesses.• Managing cross-functional teams for content delivery• Driving internal engagement of digital marketing practices• Selecting the relevant digital marketing mediums / platforms for the industry and to suit each individual end user.• Implementation of a full Digital Marketing Strategy plan to use specific strategies and tactics to drive usage within all digital channels.• Set up contracts with third party digital providers, such as Hitwise, to obtain further information in regards to our users and competitors within the Digital Market.• Provide strategic direction & guidance to all brand managers’ websites. Liaise with brand managers to provide Digital Marketing assistance inline with business expectations. Develop scorecards so that the managers can constantly view their progress and success metrics for all brand campaigns.• Lead and manage the Intranet Portal and transition the current Intranet onto the Sitecore platform, working cross functionally across the IPF business to provide training for content uploaders.

• Researching and analysing keyword opportunities / negative keyword opportunities, then placing these into the correct ad groups through different campaigns in Google Adwords, Adwords Editor and Yahoo!Search desktop facilities.• Implementation of new search campaigns and changes within current campaigns, in line with new website enhancements and new providers within the SEEK Learning business• SEM daily & monthly reporting for SEEK Learning / DWT. Including the presentation of monthly and quarterly scorecard reports for key stakeholders within the SEEK Learning business.• Regular reporting through Omniture, Hitwise and Neilsen, to deliver analytics reports to the business, as well as competitor and market data.• Search Marketing Analysis. Analyse conversion metrics to determine strategies for SEEK Learning to extract maximum value from the Search Campaigns.• Managing the marketing (online and offline) Budgets for SEEK learning.• Creating new ad text creative for campaigns across SEEK Learning and SEEK Learning UK. • Regular meetings with marketing team to discuss upcoming creative and aligning these to our search marketing and Facebook campaigns.• Relationship management with external account managers across the SEEK Learning paid search accounts.