- Day-to-day contact for UMG labels and commercial partners to develop key marketing initiatives for priority releases and artists- Managed over 300 search engine marketing and other digital marketing campaigns for new releases and catalog- Communication of digital and physical sales, playlisting and social media support- Weekly analysis of 80+ global/major playlists, pitching tracks to account curators for MS placement

-Maximize visibility for Universal Music Group’s artists’ content, releases, and tour dates-Create marketing plans for on campus promotions and at local lifestyle and music retail accounts-Assist with in-store signings, merchandising venues, and store promotions 
-Provide advance market setup for tour dates coming through assigned market, attend shows, and provide tour recaps-Scout & submit musical talent for signing consideration

- 3 month internship with the analytics department of the world's largest music company- Tracked, recorded, and analyzed music industry data, consumer behavior, and market competitors. - Gained experience in the cutting-edge field of analytics, international marketing, and the music industry