I’m the strategic lead for the University’s market research and data insight activities and my responsibilities include: - setting the strategic objectives for student recruitment; - informing market positioning; - product review and development; - supporting institutional planning. I sit on the University’s senior management team for marketing and student recruitment.

I lead the team responsible for Essex Business School’s student recruitment marketing strategy. Essex Business School (commonly known as EBS) is the largest department at the University of Essex and student recruitment to the School is critical to the University’s income generation targets each year. I managed all activities that aimed to recruit students to the School's undergraduate and postgraduate programmes, in subjects including accounting, finance and banking, management, marketing and entrepreneurship. I also directed the marketing strategy for The Essex MBA, the flagship AMBA-accredited course.

Developing and implementing marketing and student recruitment strategies within Essex Business School. Identifying potential growth markets for the school and consolidating established high volume Home, EU and Overseas recruitment markets. Raising the profile of Essex Business School through attending recruitment fairs, visiting partner HEIs and liaising with agents.

I was a member of the Lived Experience Advisory Panel (LEAP) providing expert independent advice to The Gambling Commission based on my lived experience of gambling harms.

Tasked with organising and delivering a range of events across all campuses to maximise undergraduate and postgraduate recruitment opportunities. Acting as an ambassador of Anglia Ruskin University in a variety of settings to promote its campuses and course portfolio.  Organising and delivering key recruitment projects from initial planning to evaluation. Contributing to the delivery of Access Agreement outreach objectives, with particular responsibility for work with Children in Care. Designing and delivering engaging information advice and guidance talks and activities about a variety of subjects including personal statements and student finance.

Planning and implementing the college’s marketing strategy to maximise student numbers and ensure a positive image of the college. Key elements of this role include co-ordinating and compiling the termly newsletter, managing social media output, and planning, launching and maintaining a brand new website for the college. Experience with radio advertising, outdoor advertising, and all aspects of print advertising.

Responsible for all tasks relating to trust fund and grant making applications. This includes: playing a key role in the initial stages of all projects relying on grant income; fostering effective working relationships with key members of staff in order to ascertain clear project objectives, desired outcomes, anticipated timescales and provisional budgets for capital projects; researching and identifying appropriate trusts or grant-making bodies and constructing and submitting compelling bids; upon receipt of donations, monitoring progress against initial budget and timescales and liaising with all stakeholders to ensure project completion. Tasked with maximizing all income opportunities in order to achieve targets of £300,000 (£100,000 capital and £200,000 revenue funds).

The Editorial Eye is my own business offering editorial services to a range of clients. Services include proofreading, editing, transcription, summary writing, and minute-taking.

Working within the client service team as a trusted consultant to clients including M&S Money, Müller, HSBC, BT, and Nestlé Purina. This was an advisory role focused on helping clients to maximise investment in brands, media, and communications.

Assessing public submissions, copy-editing, creating show cards for publicity campaigns, indexing images, and gaining a thorough understanding of co-edition publishing and the diverse role of an editorial assistant.

Managing other students on University Open Days, running workshops for visiting secondary school pupils, attending higher education fairs as a representative of the University of Exeter, making school visits, giving Student Life presentations to prospective students and their parents.

Proof-reading books and journals, producing regular articles for an online newspaper, and learning about the financial and editorial aspects of publishing.