-Collaborates with women in media and business to create compelling memoirs, prescription nonfiction texts, and business books -Writes bestselling novels (12+, USA Today & NYT) for established & upcoming authors-Leads a diverse team of book coaches and ghostwriters -Coaches established authors and new writers

-Manages and optimizes email marketing efforts for Xponential Fitness' subscription services (XPLUS and XPASS) and GLOSSLAB-Built custom email reporting structures for three clients and reports weekly on client calls, addressing all email marketing strategies and metrics-Manages and optimizes all Hubspot email efforts, including workflows, reports, dashboards, lists, and individual emails -Writes email, ad, app, social, and website copy

-Increased consistent monthly qualified leads by an average of 80% through oversight and development of a strategic B2B marketing plan with a focus on email, blog and video content, and PPC-Led a full overhaul of the firm’s email strategy, including the development of 35+ email automation sequences, leading to a click rate increase of 201.875%-Developed blog, video, and graphic content showcasing clients and positioning us as industry leaders-Reported monthly to management on KPIs

-Created and curated written and photographic content for the Valparaiso University Theatre Department's online presence-Created and managed department social media channels, including Facebook, Twitter, and Instagram

-Ran on-site social listening at sponsored events, including Summerfest and the US Cellular 250 Nascar race-Assisted in the creation and editing of promotional videos, including 360 video content-Assisted in the planning, filming, and editing of videos for the US Cellular Jobs Network, including an intern showcase video and a call center showcase video-Worked alongside multiple ad agencies to develop content and coordinate upcoming campaigns and video shoots

-Developed and implemented social media campaigns, email marketing campaigns, and content calendars alongside a creative team-Filmed and edited video content for Facebook and YouTube