Becca Lockhart Email & Phone Number

Chapel Hill, Nc, Us

The new Fundraising Campaigns team under the Fundraising Strategy and Operations department at The Michael J. Fox Foundation provides strategic, centralized, and integrated strategies that act as air traffic control to map Development Program goals into campaign activations in all channels and expressions.The Fundraising Campaign team will:- Leverage fundraising optimization and activate growth strategies for all Development- Identify campaign target audiences agnostic of revenue program or portfolio and incorporate donor lifecycle mapping- Maximize efforts to improve efficiency and effectiveness for Development projects- Centralize strategy activation in channel output and provide a performance reporting centerHave ideas to share? Message me!

Durham, North Carolina, United States

After joining PBS North Carolina's Growth Division in January 2021, I took responsibility for membership and giving channels of on-air fundraising (pledge), direct mail collaboration, digital potential, and optimizing donor stewardship and services. Alongside the fundraising strategy and revenue generation, I lead the CRM and data team members in entering, reporting, and managing donor and contribution data in fundraising systems. I lead the discussions of reimagining the fundraising messages giving our members, viewers, and donors reasons to support and participate in the PBS North Carolina vision. Sharing the needs of the community, how PBS North Carolina is positioned to be a solution, inspiring donors with stories, and how PBS NC provides this value in order to increase donors' contributions and affinity for the organization. Areas of Responsibility and Success:• Lead team of 8 staff members responsible for $10+ million in revenue from on-air campaigns, direct mail, digital fundraising, 40k monthly sustainers, donor services, data analytics, and CRM management.• Curate donor messaging to highlight the value of contributors, focusing on story and mission impact.• Improve overall digital revenue by 41%, including increases of 101% in digital donations during on-air campaigns and 75% on Giving Tuesday, while the database and online tools lack coordination.• Manage timeline-driven projects requiring collaboration from several departments, and an extensive list of external vendors and consultants to execute monthly direct mail and quarterly on-air campaigns.

Cary, Nc

Promoted to this role after 3 years at the organization. At the V Foundation for Cancer Research, I oversee all annual donations and manage donor relation communications for print and digital channels, including mass solicitation appeals, website content management, onboarding SEO strategies, optimizing digital outreach and donation conversion, oversee social media engagement and drive all email communication. Work with consultants and outside agencies to identify opportunities and integrate best practices.I seek to understand donors’ intentions and communication preferences. I work with donors to maximize the impact of their donations. I work strategically with the marketing and technology departments to optimize and uncover additional revenue opportunities.

Cary, North Carolina

The V Foundation for Cancer Research is focused on saving lives by creating a world without cancer. As the Assistant Director of Annual Giving and Donor Relations, I lead the development, planning, and implementation of a comprehensive Annual Giving Program, increasing engagement of our annual donors and financial support to the Foundation. Elements of the Annual Giving Program include direct mail, online and phone solicitations, as well as the monthly giving program.My role is to foster quality, long-term engagement and investment between The V Foundation for Cancer Research and our donors and supporters.

Bloomington, Indiana Area

Promoted to Development Director in January 2013.The Monroe County YMCA's main cause is to strengthen the entire community by focusing on youth development, healthy living, and social responsibility.As the Development Director, I oversaw the Y For All Annual Campaign, the YMCA's Endowment Fund, and the completion of the Strong Past, Bright Future Capital Campaign to renovate the original Y facility and build a new YMCA.• Planned campaign event raising $275,000, including multi-year $10,000 pledges.• Directed and authored donation and solicitation materials, marketing YMCA's annual campaign, and other giving opportunities.• Manage annual, endowment, and peer-to-peer events, raising $250,000 annually.• Reported at board meetings, discussing fundraising initiatives with top volunteers and committee members.• Met one-on-one with the top 20 annual donor prospects to cultivate relationships, ask for a contribution, and steward.• Successfully developed grant proposals generating over $850,000 in 2013.My favorite project as the Development Director was organizing a summer of day-camp for 40 low-income children. The 9 weeks of camp were fully subsidized by YMCA donors. A special community member came forward and donated the cost of a school bus that would take the children to and from the Y, picking them up at their normal bus stop. The local food pantry, Community Kitchen, dropped-off breakfast, and lunch every morning. Over 50 community members donated towels, sunscreen, and signed up to bring a morning and afternoon snack so the kids would blend in with the rest of the campers. It was a magical summer, full of growth - not just for the children, but for everyone involved.

I connected with the then Development Director at the Monroe County YMCA when I was a college student. She was a guest speaker at one of my classes. I reached out to her and asked for her advice on how I could work at a YMCA. A few months later, I reconnected as I graduated from college, and fortunately for me, she offered me a job. As the Development Associate: • Motivated staff departments to work cohesively to promote the YMCA’s philanthropic efforts; increasing staff donations and Annual Campaign participation through events and volunteer engagement.• Prepared a comprehensive Development Plan for the YMCA association, including communication, special events, solicitation, and stewarding activities. • Communicated compelling stories about YMCA impact in various media outlets: newsletters, cards, social media, letters, presentations, and in-person testimonials.• Planned donor recognition and cultivation events for annual, endowment, and capital campaign donors.• Managed donor database, donation entry, reconciled reports with accounting department monthly, and reorganized over 50 files to demonstrate credibility with pledges and donations.