Becca Melquist Email & Phone Number

Greater Minneapolis-St. Paul Area

San Francisco, California, United States

- Advised ~20 brands on how to win at SEPHORA from a retail marketing standpoint, including client messaging, sampling approach, social media strategy, and paid media activations driving to and with SEPHORA- Navigated conversations with and guided senior marketing leaders in the brands’ organizations on strategic and tactical marketing initiatives, tied to.

San Francisco, California

- In partnership with Sr. Manager, established impactful 360 marketing plans for ~20 makeup brand partners that grew clients, drove awareness & ultimately sales- Built strong relationships with brands, securing brand participation in relevant SEPHORA marketing programs and $11M+ co-op investment in 2021.- Served as the go-to day-to-day brand marketing.

San Mateo, California

- Acted as the brand marketing point of contact for ~20 strategic beauty brands across Glam Bag, Glam Bag Plus & Shopper on program marketing support from planning to execution- Spearheaded 10 custom integrated marketing campaigns with top tier brands such as Farmacy, Tarte, bareMinerals and Sunday Riley to hit their 2019-2020 objectives- Analyzed sampling.

San Mateo, California

- Worked with ~50 beauty brands on monthly marketing programs including ipsy Glam Bag, Glam Bag Plus, Offers, Shopper and Points (loyalty)- Delivered an average brand satisfaction score of 98% among strategic brand partners (i.e. Estée Lauder, Caudalie, Ciaté)- Executed 200+ Shopper brand marketing deliverables across ipsy and creator social, site and.

San Mateo, California

- Implemented monthly marketing programs including ipsy Glam Bag, Offers, Points (loyalty) with ~35 beauty brands, ranging from indie to high profile partners- Led 10 social media marketing campaigns for Estée Lauder Companies portfolio brand partners featuring ipsy and creator content activations- Coordinated 15 social media giveaways and unboxings for.

San Francisco Bay Area

Supported five account teams through conducting research, pitching editorial opportunities, managing awards and speaking opportunities, and monitoring social media channels for my B2B technology clients. Past clients include: JAMF Software, Sauce Labs, Neo Technology, xMatters, DialogTech, Lacoon Mobile Security and Palerra.

San Francisco, CA

Supported five different B2B and B2C technology clients through media outreach efforts, drafting speaking and awards submissions, sourcing news opportunities, managing social media channels and more.

Madison, Wisconsin Area

Developed content and design for mass marketing materials, including email, print brochures and digital banners.Spearheaded social media strategy & implement campaigns for programs and events.Contributed to communication outreach for 32 events and programs.Created sponsorship packages for events valued over $50,000.Coordinated CLA’s inaugural golf.

Madison, Wisconsin Area

Prepared educational material using Microsoft PowerPoint daily Used other MS Office tools and Adobe Creative Suite in projectsAssisted with general office and administration tasks

Madison, WI

Worked with PEPSI staff to develop regional-wide promotionsExecuted promotional events and managed budgets exceeding over $10,000 in costsUpdated and maintained photo library on company’s websiteDeveloped contact databases with more than 200 qualifiers

Madison, Wisconsin Area

Promoted Qdoba products at community sampling events to target key consumer segmentsImplemented marketing and branding efforts to increase company awareness

Madison, Wisconsin Area

Gained significant knowledge in sales and customer service by managing ad campaigns for clientsWorked with a team to exceed monthly sales goals Arranged client meetings

Strategic Communication And Communication Arts: Rhetorical Studies, Communication, Journalism, And Related Programs, Graduate

Activities and Societies: AWC, UW-Hollywood Badgers

Education record