Becca Melquist Email & Phone Number

Greater Minneapolis-St. Paul Area

San Francisco, California, United States

- Advised ~20 brands on how to win at SEPHORA from a retail marketing standpoint, including client messaging, sampling approach, social media strategy, and paid media activations driving to and with SEPHORA- Navigated conversations with and guided senior marketing leaders in the brands’ organizations on strategic and tactical marketing initiatives, tied to key client data insights and business goals- To date, secured $6.5M+ co-op funds for digital media campaigns to drive awareness, traffic, brand sales, and client growth, while analyzing ROI performance for future partnership opportunities- Crafted 15+ robust annual brand marketing plans to date, identifying top product priorities and investments required to reach aligned marketing and overarching business objectives- Coordinated 360 marketing campaigns via SEPHORA’s owned and paid media channels for top brands in partnership with cross-functional stakeholders such as merchandising, digital marketing, .com merchandising, social, media, promo/loyalty, & analytics teams- Managed one direct report and serve as a mentor to other junior team members and cross-functional partners

San Francisco, California

- In partnership with Sr. Manager, established impactful 360 marketing plans for ~20 makeup brand partners that grew clients, drove awareness & ultimately sales- Built strong relationships with brands, securing brand participation in relevant SEPHORA marketing programs and $11M+ co-op investment in 2021.- Served as the go-to day-to-day brand marketing contact for cross-functional partners such as merchandising (.com, in-store), digital marketing, store education, loyalty/promo, social and analytics teams- Assisted with 12 annual plans for top-tier brands, recommending always-on marketing strategies to achieve mutually beneficial business objectives and client goals. - Analyze and report on SEPHORA and brand ROI for marketing programs and sampling investments.

San Mateo, California

- Acted as the brand marketing point of contact for ~20 strategic beauty brands across Glam Bag, Glam Bag Plus & Shopper on program marketing support from planning to execution- Spearheaded 10 custom integrated marketing campaigns with top tier brands such as Farmacy, Tarte, bareMinerals and Sunday Riley to hit their 2019-2020 objectives- Analyzed sampling and marketing performance to craft campaign recaps including campaign value, consumer insights, product performance, competitor landscape & social media metrics- Learned brands’ priorities and products alongside Brand Partnerships Managers, aiding in sampling strategy with marketing (i.e. site, social, email) and on-site promotional opportunities.- Streamlined team and brand partner processes with Brand Partner Solutions Manager, including team onboarding processes- Continued to mentor junior colleagues and foster cross-functional relationships on brand partnership projects including custom ipsy or creator/influencer social content, community insights & commerce initiatives

San Mateo, California

- Worked with ~50 beauty brands on monthly marketing programs including ipsy Glam Bag, Glam Bag Plus, Offers, Shopper and Points (loyalty)- Delivered an average brand satisfaction score of 98% among strategic brand partners (i.e. Estée Lauder, Caudalie, Ciaté)- Executed 200+ Shopper brand marketing deliverables across ipsy and creator social, site and email for 15 portfolio brands such as Too Faced and MAC to garner customer loyalty and increase sales- Managed ~45 social media dedicated posts, giveaways and/or unboxings for brands such as Kat Von D Beauty, Marc Jacobs Beauty and Milk Makeup- Collaborated with marketing, editorial, commerce, operations, merchandising, social, studio production, customer service & talent teams on various brand marketing customer touchpoints during sampling programs

San Mateo, California

- Implemented monthly marketing programs including ipsy Glam Bag, Offers, Points (loyalty) with ~35 beauty brands, ranging from indie to high profile partners- Led 10 social media marketing campaigns for Estée Lauder Companies portfolio brand partners featuring ipsy and creator content activations- Coordinated 15 social media giveaways and unboxings for brands such as Smashbox, EYEKO, Oribe & NYX Professional Makeup- Brainstormed and executed an Urban Decay joint social media marketing campaign, featuring brand HQ studio tour and engaging creator activations to generate buzz and build brand awareness - Worked with marketing, editorial, operations, merchandising, social, customer service & talent teams on all sampling programs as the liaison for brand marketing support- Co-managed ipsy’s 2016-2017 brand activation booths to increase customer satisfaction at Gen Beauty events

San Francisco Bay Area

Supported five account teams through conducting research, pitching editorial opportunities, managing awards and speaking opportunities, and monitoring social media channels for my B2B technology clients. Past clients include: JAMF Software, Sauce Labs, Neo Technology, xMatters, DialogTech, Lacoon Mobile Security and Palerra.

San Francisco, Ca

Supported five different B2B and B2C technology clients through media outreach efforts, drafting speaking and awards submissions, sourcing news opportunities, managing social media channels and more.

Madison, Wisconsin Area

Developed content and design for mass marketing materials, including email, print brochures and digital banners.Spearheaded social media strategy & implement campaigns for programs and events.Contributed to communication outreach for 32 events and programs.Created sponsorship packages for events valued over $50,000.Coordinated CLA’s inaugural golf tournament with 86 golfers in attendance (Sep. 2013).

Madison, Wisconsin Area

Prepared educational material using Microsoft PowerPoint daily Used other MS Office tools and Adobe Creative Suite in projectsAssisted with general office and administration tasks

Madison, Wi

Worked with PEPSI staff to develop regional-wide promotionsExecuted promotional events and managed budgets exceeding over $10,000 in costsUpdated and maintained photo library on company’s websiteDeveloped contact databases with more than 200 qualifiers

Madison, Wisconsin Area

Promoted Qdoba products at community sampling events to target key consumer segmentsImplemented marketing and branding efforts to increase company awareness

Madison, Wisconsin Area

Gained significant knowledge in sales and customer service by managing ad campaigns for clientsWorked with a team to exceed monthly sales goals Arranged client meetings

Strategic Communication And Communication Arts: Rhetorical Studies, Communication, Journalism, And Related Programs, Graduate

Activities and Societies: AWC, UW-Hollywood Badgers

Education record