-Led policy and social impact strategy and execution for three social justice teams, including national public relations, messaging, and social media campaigns. Examples include campaign strategy and execution for the organization’s largest criminal justice conference inclusive of messaging for national political and business leaders and generating 14k+ individual actions taken in support of federal drug sentencing reform. The 2023 campaign resulted in the passage of five state bills led by formerly incarcerated advocates. -Directed communications for a $2 million development team including producing the organization's first comprehensive annual report, led strategy for targeted donor communication, and executing the highest grossing end of year campaign to date. -Developed a robust storytelling library including over 50 stories and operationalized consent process. Increased the number of stories utilized in fundraising and advocacy by 500% in 2022, allowing the organization to humanize complex topics and mobilize new supporters. Example: Enabled Development to secure $1 million Tech Social Impact Grant by developing human centered stories featuring program beneficiaries. -Created and implemented internal processes to synchronize planning and operations across creative and policy teams, enabling over 50 project teams to cross functionally work more effectively, hit KPIs, and team goals. As a result, the organization had a 100% adoption of creative processes.-Secured media placements in state and national outlets, including the Chicago Tribune, The Hill, Axios, and others. -Coached over 10 senior leaders in systems, pitch strategies, implementation, storytelling, marcomm strategy and messaging.

-Owned marketing, communications, digital and logistics for the organization’s largest West Coast corporate fundraiser. Coached C-suite executives from Fortune 500 companies, like Cisco and Google, on messaging to donor audiences in times of crisis. Conceptualized and implemented innovative fundraising strategies to pivot in person revenue enhancing strategies to a digital audience. As a result, the event raised over $1.5 million (higher than the 2019 live event) at the height of the COVID-19 pandemic.-Initiated and grew key internal stakeholder groups including membership and advisory focused committees. Examples include growing the San Francisco Associate Board by 300% and initiating Anti-Racist workgroup within my department which grew into a region-wide Social Justice Advisory Council to the executive leadership team. -Two time winner of the All Regions Club Award – a recognition of the organization’s top performers across the country.

-Closed and executed a $2.3M book of business in ‘18 (Increased closed business by 15%) including Cisco and Marriott International.-Generated $2M in sales in ‘17. Project managed a high-volume, highly complex workload. Led 113 proposal teams in ‘18. Many of the proposals included Corporate Social Responsibility solutions. -Appointed event marketing lead for highly complex, $500k+ programs with global brands end to end. -Led key strategic partner relationships, including SF Travel, one of the largest destination marketing organizations (DMO) globally.

-Spearheaded 50% of companies’ event sales, from proposal to production ($2M average annual revenue). Event revenue drew largely from corporate clientele, primarily representing the technology, finance, and law industries.-Created a digital marketing program, including bi-monthly newsletters for new / prospective clients to drive traffic to brand website.

-Responsible for staffing, coordinating and managing event staff for corporate and social events of up to 2,000 attendees.-Led marketing initiatives, hiring and the creation of staff retention incentive programs.

-Managed travel, logistics, and marketing campaigns for all talent at Oakland and San Francisco locations. -Led website, advertising, and email marketing for both venues.-Supervised marketing interns and street team/ brand ambassadors.

-On-site event execution and marketing support at one of Seattle’s premier event design and catering companies. -Supported business development and marketing outreach through preferred venue network.

-Led marketing campaigns and sales strategies to maximize profits of new music venue and dinner theater. -Created and executed concert publicity, ticket sales strategies, promotional campaigns, and advertising and email blasts, including all social media marketing and content development for website, emails, and promotional materials. -Drove 10% YoY ticket sales on average with the development and execution of a new website with robust ticket sales functionality.-Created and managed a “Street Team” of brand ambassadors to create excitement and amplify brand awareness.