Becca Pratte Email & Phone Number

Louisville, KY, US

This role requires me to turn my portfolio of clients needs into reality. Areas of expertise include:- Building lead generation initiatives from the ground up. Known for increasing landing page conversion rate while decreasing cost per lead. - Storytelling to amplify tangible marketing successes to stakeholders.- Leading cross-functional teams to deliver.

Louisville, Kentucky, United States

Louisville, Kentucky Area

Louisville, Kentucky Area

• This role requires me to set strategy, execute initiatives, optimize tactics, and subsequently shift strategy as needed. Specifically for owned and paid media in a digital capacity - but secondarily broadcast media. My.
• Collaborate with national ad agency to develop and implement $20 million multi-media marketing/advertising strategy ensuring consistency with business objectives to gain C-suite and division leadership buy-in
• Work with internal creative team to develop TV, radio, and digital assets in response to focus group data
• Serve as copywriter for native ad content and manage video content for digital media buys
• Oversee strategy, implementation, creative editing, testing for owned and paid digital media platforms and optimization based on performance
• Includes PPC, Facebook advertising, B2B & B2C email marketing campaign, and SEO

Louisville, KY

A Marketing Coordinator with a wide breadth of responsibilities.- Oversee analytics for email marketing campaigns; make strategic recommendations - Execute logistics for national sales campaigns- Assist with advertising initiatives, data interpretation and launch logistics- Update enterprise webpages weekly- Manage and publish all content for Kindred’s.

A national clothing brand where I was in charge of implementing visual brand standards on a local and national scale.- Traveled with specialized visual team to open or relocate stores nationwide- Planned and implemented all floor sets while upholding brand standards- Managed the operational logistics and 14 employees, and trained staff members on brand.

Louisville, KY

A fast paced neighborhood cafe where I oversaw all catering tasks in addition to assisting serving during lunch hours. - Planned and executed large catering events, responded to client emails and updated social media sites- Served customers in the restaurant

New York City

As a stylists assistant, I was exposed to many different experiences - all extremely high stress. -Maintain complete organization of the sample closet, create mood-boards and pack for upcoming photo shoots-Assist styling on runway, campaign, and editorial styling for magazines (Harper's Bazaar; Vogue Italia, Japanese, and French; Numero)

International Business Management And Spanish

Activities and Societies: Pforzheimer Honors College graduate | Beta Gamma Sigma Honor Society | Magna Cum Laude | Award of Excellence.

Education record

Activities and Societies: International Baccalaureate Certificate Recipient | Rowing Team - Captain Senior Year | Field Hockey Team