Becca Schaefer Email & Phone Number

Seattle, Wa, Us

- Drive paid social strategy for a diverse portfolio of ecommerce brands, managing $14M+ in ad spend per year and consistently hitting aggressive targets.- Analyze performance using data from Meta, Google Analytics, and various MMM platforms to optimize campaigns accordingly, leading to strong results such as 68% increase in ROI YoY.- Provide comprehensive reporting and recommendations for clients and collaboratively strategize around allocating marketing spend most effectively.- Increased engagement, reducing cost-per-click by 15% YoY, by deploying on-brand and effective ads.- Independently managed client accounts have included: TOMS Shoes, Brighton Collectibles, Modern Fertility (Ro), The Walking Co & ABEO Footwear, Grayson, and John Elliott.

- Perform both solo at various events and with ensembles including orchestras, chamber groups, choirs, bands, etc.- Create individualized curriculums and adapt teaching methods to ensure success for each student.

Eugene, Oregon Area

- Managed arts education programs serving over 8k students annually, Community Arts Grant and Artist Grant programs distributing over $60k to arts organizations and artists annually, Professional Development Workshops, and Arts & Culture Roundtables addressing DEI.- Led marketing efforts, forecasted and maintained budgets, crafted impact reports, developed community partnerships and sponsorships, cultivated diverse county-wide participation, led teams, and managed competing timelines for a wide-array of arts programming.

Eugene, Oregon Area

- Coordinated and supported the development of various community engagement and education programs.

Eugene, Oregon, United States

- Planned coursework and taught the University of Oregon Nonprofit Management course, distributed and graded assignments and exams, and actively responded to needs from ~200 students.

Eugene, Oregon Area

- Wrote successful grant proposals (securing $48k), created and distributed strategic marketing materials, coordinated meetings, receptions, fundraisers, and donor-cultivation events.

Eugene, Oregon Area

- Assisted in the creation, evaluation, and revision of Creative Link – an arts integration program for K-12 students.

Oregon, United States

- Collaborated with the leadership team to determine and implement strategic fundraising plans.- Worked closely with directors to formalize this outdoor classical music series into a nonprofit arts organization.- Managed permit applications and logistical details for concerts at various unique venues around Oregon.

Eugene, Oregon, United States

- Met timely needs of both business suppliers and store clientele.- Grew and curated store inventory to meet the needs of local musicians while increasing sales.

Greater Denver Area

- Developed and coordinated a diverse array of educational programs for over 400 student dormitory residents.- Responded to urgent needs and safety concerns for freshman residents.

Denver

- Managed the front desk of a large dormitory responding to urgent matters from students, parents, university staff, and campus security.- Organized, delivered, and tracked all student mail.

Greater Boston Area

- Communicated with students’ parents to ensure supportive experiences and assisted with main office needs.

- Networked with alumni, parents, senior students, and friends of the university regarding donation opportunities.

Master Of Arts - Ma, Non-Profit/Public/Organizational Management

Certificate in Arts & Cultural Management

Bachelor'S Degree, Music And Mathematics

Activities and Societies: Phi Beta Kappa, Social Justice Living & Learning Community, Study Abroad Participant Magna Cum Laude; Phi Beta.

Education record

Study abroad semester in Bangor, Wales