Becca Verda (She/Her) Email & Phone Number

Bellingham, Wa, Us

Remote

Direct client strategy and oversee day-to-day operations for account teams.

Bellingham, Washington, United States

Managed client relationships and internal teams to deliver digital marketing projects to meet business needs and client objectives.

Greater Seattle Area

Account team lead for cross-functional project teams developing strategy and execution of patient marketing programs and communication initiatives. Develop and track over $3 million in budget and scope to deliver client strategic goals for patient engagement and advocacy efforts Propose and implement client programming, partnerships and integrated brand campaigns Lead integrated marketing and education strategies across multiple brands and disease states Plan, resource, track, and execute projects with highly successful cross-functional teams working remotely Build and track cross-functional matrix tools to ensure timely delivery of integrated initiativesManage, mentor, and develop team of Program Directors leading account teams

Seattle, Washington

Acted as project lead across several brands and disease states to execute marketing, PR, and communications initiatives focused on patient engagement and advocacyExecuted integrated strategies to elevate patient stories and client brands across video, web, social media, print, and media outlets Managed project workflow and execution across teams including internally and externally with creative agencies, production teams, and regulatory bodies Produced and edited content including creative briefs, project briefs, talking points and web content reviewed through regulatory bodies Manage advocate networks, recruitment, and relationships with patients, researchers, and healthcare professionals to support diverse content and creative initiatives

Washington State

Alzheimer's Association, Washington State Chapter Serving WA, ID and AKLed multi-state communications and marketing initiatives to support full mission activities including public policy, community services, and fundraising effortsLed strategic planning and management of communications and marketing activities across Washington, Idaho, and Alaska Developed and executed 1- and 3-year strategic marketing plans to support full mission activitiesCreated multi-state earned and paid media strategy increasing impressions 36% in one yearManaged social media strategy increasing users 13% and impressions 15% annuallyExecuted brand and mission messaging including paid and earned advertising partnerships increasing unaided awareness 14% annually Supervised marketing and communications staff and interns with focus on embedded newsroom strategies

Seattle, Washington

Execute strategic, multi-state communication campaigns for digital platforms; execute design and story capture initiatives for print and digital campaigns including direct service programs, public policy, and fundraising initiatives. Conduct promotion and outreach on behalf of organization to identify strategic community partners, under-served populations and advance mission.

Coordinate sales and in house production of print marketing materials.

Three years of experience specializing in hospitality and visitor services. Mobilized community support, strategic partnerships, recruitment and promotion of Bellingham Ambassador program. Managed program development and volunteer and intern Ambassadors.

Walla Walla

Certificate, Management And Leadership

Gained leadership and management skills to manage people, develop strategies, build effective programs, connect with supporters.

Bachelor'S Of Humanities And Social Sciences, History Of Culture And English Literature

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