Digital Sales Strategist At Koaa5
Maintain 50+ market share of digital revenue and 55 client accounts across industries including automotive, medical, education, home services, legal, real estate and tourism. Provide guidance, participate in product training for digital portfolio, including: owned & operated display/video/social, targeted network display/pre-roll, Facebook, SEM, SEO, OTT/CTV solutions, email and contesting.Make 4-legged sales calls to consistently achieve digital market revenue goals by increasing digital campaigns with new and existing clients.Provide campaign guidance to team of 10 AEs; develop strategy, help create presentations, establish KPIs, provide pacing, assist in the close of the sale, provide optimization and upsell recommendations based on analytics.Conduct one-on-one meetings with AEs to develop digital sales skills and knowledge, identify unique areas of opportunity by product/industry, review campaign performance to demonstrate value and ROI to clients and ensure client needs are met.Collaborate with ad operations team on campaign optimizations and highlights.9% YOY digital revenue growth and 15% YOY total station revenue growth from 2019 to 2020.Effectively adapt to work-from-home environment March 2020 to present.Station Engagement Digital Committee 2020/21 - Evaluate internal and external digital sales processes to identify opportunities to empower sales team and improve relationships, meet team needs and increase efficiencies.Equity, Diversity & Inclusion Session Producer 2020 - Selected to train and assist in execution of company-wide EDI initiative by monitoring video calls across multiple markets to ensure sessions were effective, participants were engaged and technology disruptions were minimal, making Scripps goal of educating employees across the country possible.
