Becca Blackburn (She/Her/Hers)

Becca Blackburn (She/Her/Hers) Email and Phone Number

Digital Strategist | Self-Starter | Collaborator | Mentor
Becca Blackburn (She/Her/Hers)'s Location
Denver, Colorado, United States, United States
Becca Blackburn (She/Her/Hers)'s Contact Details

Becca Blackburn (She/Her/Hers) work email

Becca Blackburn (She/Her/Hers) personal email

n/a
About Becca Blackburn (She/Her/Hers)

Performance-driven digital marketing specialist with 5+ years of multimedia marketing experience creating and executing multi-platform digital campaigns. Expert in establishing campaign goals and key performance indicators (KPIs), as well as evaluating and optimizing campaign performance based on results. Drive significant revenue growth by building and managing client relationships and cost-effective customer acquisition campaigns for digital solutions adoption. Skilled in assessing customer needs, developing core marketing plans, managing budgets, and translating data and metrics into valuable insights. Proficient in leading, training, and coaching marketing and account teams.I am a perceptive, resourceful self-starter, passionate about crafting intentional, results-driven solutions through individual empowerment and collaboration. I enjoy mentoring peers, teaching new skills and refining processes within a team environment. I bring a calm, confident energy to any room and thrive as the subject matter expert.Core Competencies:Digital Marketing ManagementMarketing CampaignsPerformance Tracking & OptimizationKPIs & ROIData Analysis & InterpretationDigital Revenue GrowthOTT/CTVSocial Media, Display, Email & WebsitesSEO/SEMMarketing Team ManagementB2B & B2C MarketingSocial Media MarketingAccount Acquisition & RetentionDigital Sales StrategiesBudgetary ControlProject ManagementMarketing Campaign ExecutionClient Relationship ManagementCritical Thinking & Problem SolvingLeadership & Peer DevelopmentZoom & Slack WideOrbit & AdBookTapClicks & TruMeasureGoogle Analytics, AdWords, AdManager, Drive, Sheets, Docs & SlidesMicrosoft Office, Teams, SharePoint & OneNote ComScore & Kantar

Becca Blackburn (She/Her/Hers)'s Current Company Details

Digital Strategist | Self-Starter | Collaborator | Mentor
Becca Blackburn (She/Her/Hers) Work Experience Details
  • The E.W. Scripps Company
    Digital Sales Strategist At Koaa5
    The E.W. Scripps Company Jun 2019 - Feb 2021
    Colorado Springs, Colorado, United States
    Maintain 50+ market share of digital revenue and 55 client accounts across industries including automotive, medical, education, home services, legal, real estate and tourism. Provide guidance, participate in product training for digital portfolio, including: owned & operated display/video/social, targeted network display/pre-roll, Facebook, SEM, SEO, OTT/CTV solutions, email and contesting.Make 4-legged sales calls to consistently achieve digital market revenue goals by increasing digital campaigns with new and existing clients.Provide campaign guidance to team of 10 AEs; develop strategy, help create presentations, establish KPIs, provide pacing, assist in the close of the sale, provide optimization and upsell recommendations based on analytics.Conduct one-on-one meetings with AEs to develop digital sales skills and knowledge, identify unique areas of opportunity by product/industry, review campaign performance to demonstrate value and ROI to clients and ensure client needs are met.Collaborate with ad operations team on campaign optimizations and highlights.9% YOY digital revenue growth and 15% YOY total station revenue growth from 2019 to 2020.Effectively adapt to work-from-home environment March 2020 to present.Station Engagement Digital Committee 2020/21 - Evaluate internal and external digital sales processes to identify opportunities to empower sales team and improve relationships, meet team needs and increase efficiencies.Equity, Diversity & Inclusion Session Producer 2020 - Selected to train and assist in execution of company-wide EDI initiative by monitoring video calls across multiple markets to ensure sessions were effective, participants were engaged and technology disruptions were minimal, making Scripps goal of educating employees across the country possible.
  • The E.W. Scripps Company
    Digital Marketing Specialist At Koaa5
    The E.W. Scripps Company May 2018 - Jun 2019
    Colorado Springs, Colorado Area
    Guided regional team to grow billing 53% YOY and exceed Q219 budget by 25%.Nominated for Guardian of the Quarter Q418 & Q119.Provided guidance to sales team through sales process, including 4-legged needs analysis, strategy development, presentations, closing, campaign execution, optimizations and up-selling.Generated reports and evaluated KPIs of multi-faceted campaigns.Trained newly-hired AEs on digital portfolio during employee on-boarding.Managed all aspects of online advertising operations.Built and managed content in various CMS.Ordered campaigns and pulled reports in a variety of ad servers.Utilized vendor platforms for OTT, email, contests, content creation, targeted display, social media, etc.Collaborated with digital team to build, execute and troubleshoot campaigns.
  • The E.W. Scripps Company
    Marketing Specialist At Koaa5
    The E.W. Scripps Company Feb 2017 - May 2018
    Colorado Springs, Colorado Area
    Generated new business leads for sales team and worked directly with direct and agency clients to grow share, meet business goals and grow revenue.Collaborated with sales and production teams to build client relationships, close new and incremental business, execute multimedia campaigns, manage client expectations and report campaign results.Achieved highest percentage over goal for combined Super Bowl and Olympics 2018 Champions Budget.
  • University Daily Kansan
    Multimedia Sales Manager
    University Daily Kansan Aug 2016 - Dec 2016
    Lawrence, Kansas Area
    Developed new revenue streams in close collaboration with Business Manager & CFO.Served as direct manager to Zone Managers, created client lists, assigned individual quotas to meet overall business revenue goals and launched sales initiatives at weekly staff meetings.Trained AEs on representing the UDK brand, prospecting, cold calling tactics, multimedia campaign development, closing and client relationship management.Developed and executed short and long-term incentive programs to motivate staff.
  • The University Daily Kansan
    Zone Manager
    The University Daily Kansan Jan 2016 - May 2016
    Lawrence, Kansas Area
    Managed team of AEs to meet individual and team monthly and semester quotas.Sold 211% of January quota and exceeded semester quota by 20%.Achieved "K-Club" four-figure commission for the months of February and March.Represented the UDK at the College Media Business & Advertising Managers (CMBAM) convention in Denver, CO and placed second for Media Company of the Year.
  • The University Daily Kansan
    Multimedia Account Executive
    The University Daily Kansan Aug 2015 - Dec 2015
    Lawrence, Kansas Area
    Managed client relationships and attained client needs with short-term and semester-long campaigns.Awarded "Account Executive of the Month" October 2015.Achieved "K-Club" four-figure commission for the month of November.Exceeded semester sales quota by 36%.
  • Studysoup
    Elite Note Taker
    Studysoup Jan 2015 - May 2015
    Lawrence, Kansas Area
    Transcribed comprehensive notes from each class lecture.Shared notes and exam study guides with other students to promote academic success.
  • Taco Bell
    Service Champion
    Taco Bell Jul 2013 - Oct 2013
    Columbia, Missouri Area
    Received payment in various forms and issued receipts or refunds due to customers.Maintained clean and orderly checkout areas and completed other general cleaning duties to exceed restaurant standards.Provided assistance in other areas as needed, such as food preparation, drive-thru operation and dishwashing.

Becca Blackburn (She/Her/Hers) Skills

Sales Management Client Relations Sales Social Media Communication Skilled Multi Tasker Youtube Interpersonal Communication Resiliency Team Building Sales Motivation Leading Meetings Challenge Driven Driven By Results Multimedia Marketing Communications Adpro Newspaper Software Blogging Persistence Easily Adaptable Team Motivation Teamwork Meeting Facilitation Time Management Self Management Strategic Planning Proposal Writing Web Content Writing Creative Writing Writing Qualitative Research Quantitative Research Google Analytics Google Drive Wordpress Microsoft Word Microsoft Powerpoint Inspiration Boards Sexuality Education Gender Studies Women's Studies Travel Planning Leadership Spontaneity Making Deadlines Organization Skills

Becca Blackburn (She/Her/Hers) Education Details

Frequently Asked Questions about Becca Blackburn (She/Her/Hers)

What is Becca Blackburn (She/Her/Hers)'s role at the current company?

Becca Blackburn (She/Her/Hers)'s current role is Digital Strategist | Self-Starter | Collaborator | Mentor.

What is Becca Blackburn (She/Her/Hers)'s email address?

Becca Blackburn (She/Her/Hers)'s email address is be****@****pps.com

What schools did Becca Blackburn (She/Her/Hers) attend?

Becca Blackburn (She/Her/Hers) attended The University Of Kansas, The University Of Stirling, University Of Missouri-Columbia.

What are some of Becca Blackburn (She/Her/Hers)'s interests?

Becca Blackburn (She/Her/Hers) has interest in Education, Environment, Human Rights, Animal Welfare, Arts And Culture, Health.

What skills is Becca Blackburn (She/Her/Hers) known for?

Becca Blackburn (She/Her/Hers) has skills like Sales Management, Client Relations, Sales, Social Media, Communication, Skilled Multi Tasker, Youtube, Interpersonal Communication, Resiliency, Team Building, Sales Motivation, Leading Meetings.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.