Becca Carlson Email and Phone Number

· Led the merchandise planning process at the brand level as a direct partner to Merchandise Planning and Finance leads with the goal of ensuring the sales and inventory plans could deliver the company’s top line quarterly and yearly financial budgets for North America online and retail store channels· Managed cross functionally through the plan setting process by analyzing all \inancial metrics and providing recommendations to teams to make changes based on history, brand strategy, and budget targets with a focus on identifying opportunities to expand gross margin· Presented a summary of data and recommendations to large groups of company stakeholders up to the VP level· Maintained a relationship of consistent feedback with the Finance team to discuss potential edits to thecompany budget based on challenges or opportunities at the bottoms up planning level· Owned a rolling one year divisional forecast by quarter for the brand within the guardrails of the company budget and inventory end of period targets in order to guide and distribute plans to individual teams while maximizing sales and inventory opportunities by market, channel, and division· Sought out ways to mitigate risk to the budget such as analyzing pricing strategies, evaluating changes to inventory timing, partnering with marketing team, etc.· Built data heavy Excel reports to summarize metrics for users company-wide and created ad hoc reports on a daily basis to analyze data and influence decisions made by partners and leaders

· Created comprehensive sales and inventory plans for North America stores and online, aligning with financial objectives and key growth strategies· Mentored and empowered five direct reports to take ownership of their business areas with minimal supervision· Collaborated with multiple cross-functional teams to analyze current business trends and implement effective pricing, inventory, and allocation strategies· Led re-forecasting of departmental sales and inventory through Open-to-Buy process, presenting recommendations to Senior Leadership for informed decision making

• Developed inventory depth for over 800 North America stores, optimizing allocation and profitability across different store groups• Collaborated with Inventory Management partners to effectively translate product strategies into actionable store plans• Regularly communicated with field leaders to ensure optimal positioning of store inventory• Conducted data-driven analysis to inform strategic business decisions, including climate-based allocation strategies and Gap Logo performance

• Worked closely with cross-functional partners to ensure a seamless construction process by creating store budgets, collaborating on bids and contracts, and creating and coordinating purchase orders• Reported on General Contractors’ (GC) overall quantitative performance utilizing a variety of data sources through a self-developed tool• Reviewed financial documents for all new GCs to provide a recommendation for financial qualification

• Analyzed style level historical data and current sales trends to recommend actions including altering pricing strategies via promotions and markdowns to hit sales plans and drive strong gross margin results• Owned monthly Open-To-Buy sales forecasts for Women’s Basic Knits and presented to senior leadership with potential risks, opportunities, and action plans such as chasing/cutting units to maximize results• Utilized pre-season targets and hind-sighting, cross-functional discussions, and historical data during quarterly Buy Planning to create and present a realistic plan to support the success of the Women’s Basic Knits business in-season, which can reach $60M in quarterly blended sales• Assisted with pre-season planning by hind-sighting to evaluate performance and identify areas of growth/decline, and updated plans throughout the buy planning process based off of discussions with the cross-functional team• Maximized sales potential by analyzing customer preference of colors/silhouettes and reacting via Rapid Response to shift units into the highest performers