Leads visual creative and content strategy for Walmart's corporate channels.

Led product conceptualization, design, and development, inclusive of:• Strategic planning and oversight of compliance product roadmap• Managing client relationships for customized product experiences, including Google and Kimberly-Clark• Designing and implementing processes and systems to improve product quality and efficiency• Overseeing content development and design• Managing day-to-day product and platform operations• Building, managing, and coaching internal and external cross-functional teams• Developing functional requirements for new platform features and improvements

Oversaw the company’s on-demand content services, including client and sales support, content creation, creative team and a marketplace network of 1,000+ global freelancers, which included assignments, supply and delivery on $7M+ services business

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• Oversaw the company’s talent team and its network of 1,000+ global freelancers, which includes the assignments, supply and delivery for creative services• Codified and streamlined graphic design, interactive, video and writing verticals and products, including default deliverables and pricing structure, setting proper customer expectations, stabilized offerings and reduced potential for lost revenue opportunities, as well as in-project friction• Developed and implemented pricing initiative that resulted in significant revenue and margins gains, as well as an increase in invoice per client • Fostered team integration by leading a charge of radical collaboration to eliminate existing tension and improve cross-function across critical departments, which reduced inefficiencies, improved team morale, rapport, trust and empathy, which in turn bolstered potential for sales opportunities• Defined and launched two new role types into the marketplace, which improved deliverable quality, project schedules and self-sufficiency, scale and customer experience, which yielded consistently high feedback ratings for both roles• Improved internal efficiencies and consistencies through extensive initiatives around talent payouts, project timelines and milestones, platform architecture and scope management• Served as open resource and subject matter expert in creative services for sales support to help close deals, including identifying scope, instilling confidence in customers, generating proposals, defining custom deliverables, developing sales collateral • Improved customer and platform experience by identifying strategic enhancements and releases; work in partnership product team to define goals, identify requirements and determine best user experience

• Provided strategic leadership and oversight on all digital projects and creative services, including interactive, social, content and advertising• Introduced new digital service offerings and revenue streams, including interactive installations, data visualization, application development, native advertising and Wikipedia• Fostered innovation through notable projects, including a one-of-a-kind mobile interactive installation for a civic enhancement campaign, a responsive data visualization dashboard using EIA data for energy policy makers and an agency-based content marketing campaign that generated a quarter of a million dollars in new revenue for the company within first year of launch• Grew department to twice its size in less than two years• Developed and implemented growth plans for team members under close mentorship and team-oriented leadership• Vetted, onboarded and retained top-tier freelance talent and long-term partnerships to help scale offerings and specialties• Championed integration and collaboration efforts among other departments, creative and client service • Emphasis on digital campaign strategies for energy sector, including pipeline projects, public affairs and grassroots initiatives ensured balance of user and business goals

• Architected and codified infrastructure, processes and roles for department, team members, as well as workflows and products• Standardized offerings, methodologies and approaches to enhance performance and efficiencies internally and externally• Led discovery sessions with clients for both interactive and social• Developed and implemented user goal-centric digital strategies for energy, non-profit, health and consumer industries • Enhanced interactive deliverables via more complex and custom solutions• Identified and developed narratives for content-driven storytelling and marketing

• Google Politics Account Lead and Program Manager (as an agency partner) responsible for the creative team that concepted and designed yearlong projects and campaign for the 2012 election cycle; including design of google.com/elections, as well as analysis, design and publications of 24/7 web and broadcast content using Google search trends as predictive polling data• Oversaw all aspects of creative services and production on accounts; monitor budget, scope, timeline and resource management• Collected and analyzed 18 months worth of company accounting records to create a macroview financial report that revealed untapped opportunities; developed solutions and plans to meet unrealized potentials and course correct• Customized and instituted companywide time-tracking software to allow for more accuracy in billable hours, which helped increase profits

• Developed and maintained relationships with clients as a core focus, accountable for delivering on multiple and concurrent projects• Played an instrumental role in securing large account with MTV• Directed team members to help develop and execute efficient and successful plans of actions and seamless workflows

• Served as day-to-day contact on video, interactive and content projects for both team members and clients• Vetted and secured talent and vendors for each project as needed, upholding the highest standards in project management • Successfully managed interactive project for TBS on a two-week timeline with an 80 percent profit margin

• Wrote columns, articles, talking points, book chapters and speeches for executives and dignitaries, including Mrs. Laura Bush• Launched official medial relations department; single-handedly garnered earned media coverage surrounding 2009 event, including 30 print stories, 20 TV television hits, 10 radio spots and over 100 Internet hits; created in-depth final media report for stakeholders• Developed and maintained relationships with national and international media, including New York Times, Boston Herald, Fox Business Network, LA Business Journal, Lifetime TV and Voice of America• Spearheaded two mini-documentaries, overseeing the promotional videos from concept to completion• Prepared all marketing materials, including brochure, web content and program booklets; operated as central news hub for agency, including interviewing and reporting on Afghan and Rwandan students

• Worked directly under John McLaughlin• Led in editorial meetings and processes• Managed writers and interns during weekly show production • Prepared weekly issue lists, wrote scripts, conceptualized on-air graphics • Production support during taping sessions• Official steak-cutter (ask me about it)

• Proposed, researched, and wrote original scripts and packages• Daily monitoring, researching and analyzing of news outlets for potential stories; contributed to weekly issue lists and scripts• Managed McLaughlin Group (TMG) Web site and oversaw viewer comment moderation and reporting; investigated and proposed new online video techniques and platforms• Official steak-cutter (ask me about it)

• Attended weekly editorial meetings• Generated fresh story ideas• Conducted comprehensive research• General production assistant duties• Official steak-cutter (ask me about it)

• Served as producer on video projects• Coordinated for various projects, including proposal writing and client communications• Managed content on new media outlets, ran social media campaigns on Facebook, Flickr, Twitter, YouTube and blogs

• Supported in process for company to become a fully operational LLC• General administrative duties, including international travel coordination